Hands Up.
A CEO's Letter to the Generation That Will Inherit What We Build — by Jennifer L Bagley, CEO of CI Web Group.

Hands Up
A CEO's Letter to the Generation That Will Inherit What We Build
Jennifer L Bagley · CEO, CI Web Group
“He shipped because he could not stand the alternative. So do we.”
The stories in the book are written by the people who lived them — 13 published voices and counting, from the owners, operators, and builders working alongside CI Web Group. Every letter is published verbatim on its author’s launch story, and the best of every voice is collected below.
What clients are saying
“When you find people who challenge your thinking, keep learning, adapt when necessary, and genuinely care about helping you build something meaningful, you don't just hire them—you build alongside them.”
Paul WieseFounder, Built by the Trades · from his letter “The Client's Side of the Table”Read his full letter →“The right marketing partner doesn't just build you a website. They help you understand where the future is going—and they make sure you're already headed there before everyone else realizes the road has changed.”
John DeanOwner, Superior Air Duct Cleaning · from his letter “My Ci Web Group Journey”Read his full journey →“Find someone who thinks better than you do.”
Anthony HamiltonCo-Founder & CEO, THE Water Heater Company · from his letter “Find Someone Who Thinks Better Than You Do”Read his full letter →“I was betting on Jennifer.”
Anthony HamiltonCo-Founder & CEO, THE Water Heater Company · from his letter “Find Someone Who Thinks Better Than You Do”Read his full letter →“What I actually found was a strategic partner who changed the way I think about my business.”
Anthony HamiltonCo-Founder & CEO, THE Water Heater Company · from his letter “Find Someone Who Thinks Better Than You Do”Read his full letter →“They combine experienced people with innovative technology, and that’s what sets them apart. AI and great tools are important, but it’s the team behind them that makes the difference.”
Frank CichettiCabrillo Plumbing, Heating & Air · from his story “Earning the Next Call”Read his full story →“We don’t see AI as something that replaces people. We see it as a tool that helps people do their jobs better.”
Frank CichettiCabrillo Plumbing, Heating & Air · from his story “Earning the Next Call”Read his full story →“If they aren’t a competitor in my market, I would tell them that it is worth every penny.”
Les LomedicoOwner, Central Washington Heating and Air · from his story “Service Before Sales”Read his full story →“I felt an instant kinship with her.”
Nathalie BrooksCo-Owner, Brooks Heating & Air · from her letter “The Incomparable Jennifer Bagley”Read her letter →“I was a fan of Jennifer Bagley long before I was a client, and I am so pleased that I made this decision!”
Sarah TurnerCompany Owner, Glendale Heating & Air Conditioning · LinkedInSee the prep story →“Both of our HVAC sales today were from our website. The first from microsites and the second one was recommended via AI search which cited our website and ranked us at the top.”
Josh OsunaService Manager, Eco Electric, Plumbing, Heating & AirSee the launch →“The speed and quality that CI Web Group delivers is unbelievable. Partnering with CI Web Group has been one of the three best business decisions I've made.”
Billy GregusIntegrity Refrigeration & AC · ClientSee the launch →“Dang it looking awesome already. Your creativity is on point.”
Champion AirClient · during the buildSee the launch →“I trust you more than I trust myself.”
Guillermo DiazOwner, Precision Heating & CoolingSee the launch →“CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.”
Bekka MartelCo-Owner, Advanced Air Conditioning + Heating · Cedar Park, TXSee the launch →“What I was looking for, although I didn't realize it at the time, was hope.”
AJ LaugelliFounder & President, Six Star Heating & Cooling · from his letter “What I Was Looking For Was Hope”Read his letter →“We wanted a company that was thinking about where marketing was going, not just where it had been.”
Joe ZimmerOwner, Legendary Service · from his letter “The Kind of Partner Every Business Should Be Looking For”Read his letter →“Before I ever understood customer service, I understood service.”
Michelle MyersFounder & CEO, Pink Callers · from her letter “The Voice That Builds the Business — A Legacy in the Making”Read her letter →“technology should support the people who build the legacy, not replace them.”
Michelle MyersFounder & CEO, Pink Callers · from her letter “The Voice That Builds the Business — A Legacy in the Making”Read her letter →
What industry leaders are saying
“she wasn't interested in leading for today. She was constantly thinking about what was coming next.”
Sherry WinnTwo-Time Olympian · CEO, The Winning Leadership Company · from her letter on JenniferRead her endorsement →“She makes them because she believes they're necessary. That takes conviction, resilience, and a willingness to carry the weight that comes with leadership.”
Sherry WinnTwo-Time Olympian · CEO, The Winning Leadership Company · from her letter on JenniferRead her endorsement →“What you are doing is going to change the world of service for hard-working families.”
Joe CrisaraService MVP · Renowned Service Industry Speaker & Strategic Partner
What our team is saying
“I have one word for Jennifer. She is just brilliant and remains strong in her purpose and growth.”
Kathy MarshallEquity Partner, Head of Customer Service, CI Web Group · from her Hands Up letter “My Why”Read her letter →“Confidence, I've learned, arrives after you've done the difficult thing. Not before.”
Melanie OsioChief of Staff, CI Web Group · from her letter “Building the Company That Builds You”Read her letter →“Jennifer's still willing to evolve, and that's exactly why I still believe in what she's building.”
Hoda CastletonProduction Team Lead, CI Web Group · from her letter “I Still Believe in What She's Building”Read her letter →“Jenn is the coach who takes home championship trophies.”
MaryJo MickalichDesign and Engineering Operations Manager, CI Web Group · from her Hands Up letter “Buckle Up. Hands Up. Let's Ride.”Read her letter →“A website should not just look good. It should think, rank, and book work while you sleep. That is what design engineering makes possible.”
Michael ParkerExecutive Director of Design Engineering · CI Web GroupMeet Michael →“I LOVE IT! Y'all are half human, half superhuman. I cannot thank you enough — and I'm a huge fan of Camille.”
Eco Electric, Plumbing, Heating & AirClient · on working with Camille PorcoMeet Camille →“The blog is back to normal now. Thank you so much for your quick support — I really appreciate it!”
GreenTech DFWClient · on working with Katelyn TorresMeet Katelyn →“Great meeting with you, Sydni — I look forward to seeing how we can continue to improve and better allocate our resources.”
LaVallee SystemsClient · on working with Sydni FowlerMeet Sydni →
What partners are saying
“Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway.”
Dave KaynarCEO, OnePath.AI · Partner“Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.”
Matt BentonFounder & CEO, Unify360 · Strategic PartnerRead his letter →
Your story could be next.
Every launch on Hydra OS earns its own story — and the owners who write theirs join the book. Start yours, and read the launches behind every voice above.