Hands Up.
A CEO's Letter to the Generation That Will Inherit What We Build — by Jennifer L Bagley, CEO of CI Web Group.

Hands Up
A CEO's Letter to the Generation That Will Inherit What We Build
Jennifer L Bagley · CEO, CI Web Group
“He shipped because he could not stand the alternative. So do we.”
The stories in the book are written by the people who lived them — 24 published voices and counting, from the owners, operators, and builders working alongside CI Web Group. Every letter is published verbatim on its author’s launch story, and the best of every voice is collected below.
What clients are saying
“When you find people who challenge your thinking, keep learning, adapt when necessary, and genuinely care about helping you build something meaningful, you don't just hire them—you build alongside them.”
Paul WieseFounder, Built by the Trades · from his letter “The Client's Side of the Table”Read his full letter →“The right marketing partner doesn't just build you a website. They help you understand where the future is going—and they make sure you're already headed there before everyone else realizes the road has changed.”
John DeanOwner, Superior Air Duct Cleaning · from his letter “My Ci Web Group Journey”Read his full journey →“Find someone who thinks better than you do.”
Anthony HamiltonCo-Founder & CEO, THE Water Heater Company · from his letter “Find Someone Who Thinks Better Than You Do”Read his full letter →“I was betting on Jennifer.”
Anthony HamiltonCo-Founder & CEO, THE Water Heater Company · from his letter “Find Someone Who Thinks Better Than You Do”Read his full letter →“What I actually found was a strategic partner who changed the way I think about my business.”
Anthony HamiltonCo-Founder & CEO, THE Water Heater Company · from his letter “Find Someone Who Thinks Better Than You Do”Read his full letter →“CI Web Group brings experience, strategy, and knowledge that goes beyond just creating a website or posting content.”
Jane ShnatmanMarketing Specialist, Burnside Air Conditioning, Heating & Plumbing · from her client storyRead her full story →“They combine experienced people with innovative technology, and that’s what sets them apart. AI and great tools are important, but it’s the team behind them that makes the difference.”
Frank CichettiCabrillo Plumbing, Heating & Air · from his story “Earning the Next Call”Read his full story →“We don’t see AI as something that replaces people. We see it as a tool that helps people do their jobs better.”
Frank CichettiCabrillo Plumbing, Heating & Air · from his story “Earning the Next Call”Read his full story →“If they aren’t a competitor in my market, I would tell them that it is worth every penny.”
Les LomedicoOwner, Central Washington Heating and Air · from his story “Service Before Sales”Read his full story →“Jen is not someone I hired. She is someone I build with. My success is her success.”
Stephanie AllenCEO, AirWorks Solutions · co-founder, JustStartAI · from her chapter “Buckle Up, Buttercup”Read her full chapter →“AI is the cape. The human is the hero. It’s up to them how they wear it.”
Stephanie AllenCo-founder, JustStartAI · from her story “Just Start”Read the founding story →“Most agencies consider launch day the finish line. Jennifer treated it as the starting line.”
Cory HesseltineCEO, Eco Home Services · from his letter “Building Toward the Same Future”Read his full letter →“I felt an instant kinship with her.”
Nathalie BrooksCo-Owner, Brooks Heating & Air · from her letter “The Incomparable Jennifer Bagley”Read her letter →“If another contractor asked whether they should work with CI Web Group, I would tell them that I wish I had started sooner, and I would encourage them not to make the same mistake.”
Sarah TurnerCompany Owner, Glendale Heating & Air Conditioning · from her letter “I Wish I Had Started Sooner”Read her letter →“Both of our HVAC sales today were from our website. The first from microsites and the second one was recommended via AI search which cited our website and ranked us at the top.”
Josh OsunaService Manager, Eco Electric, Plumbing, Heating & AirSee the launch →“Since the website went up. I've received 4 to 6 calls from ppl that found me on google.”
Jonathan AvalosOwner, Avatex Service Company · HoustonSee the launch →“The speed and quality that CI Web Group delivers is unbelievable. Partnering with CI Web Group has been one of the three best business decisions I've made.”
Billy GregusIntegrity Refrigeration & AC · ClientSee the launch →“Dang it looking awesome already. Your creativity is on point.”
Champion AirClient · during the buildSee the launch →“I trust you more than I trust myself.”
Guillermo DiazOwner, Precision Heating & CoolingSee the launch →“CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.”
Bekka MartelCo-Owner, Advanced Air Conditioning + Heating · Cedar Park, TXSee the launch →“What I was looking for, although I didn't realize it at the time, was hope.”
AJ LaugelliFounder & President, Six Star Heating & Cooling · from his letter “What I Was Looking For Was Hope”Read his letter →“We wanted a company that was thinking about where marketing was going, not just where it had been.”
Joe ZimmerOwner, Legendary Service · from his letter “The Kind of Partner Every Business Should Be Looking For”Read his letter →“Before I ever understood customer service, I understood service.”
Michelle MyersFounder & CEO, Pink Callers · from her letter “The Voice That Builds the Business — A Legacy in the Making”Read her letter →“technology should support the people who build the legacy, not replace them.”
Michelle MyersFounder & CEO, Pink Callers · from her letter “The Voice That Builds the Business — A Legacy in the Making”Read her letter →“So while our phones sat silent, we were finding a space, signing a lease, transferring insurance, updating licenses — anyone who has ever done that knows exactly how long it takes.”
AmandaCOO, Cherry Blossom Plumbing · Arlington, Virginia · from the letter “A Partner Who Refused to Let Us Lose”Read the full letter →“But if you’re looking for people who are already thinking about where business will be five to ten years from now—and who genuinely want to help you get there—you’ll have a hard time finding a better partner.”
Ashley StroudCo-Owner & COO, Plumbing Outfitters · Taylor, Texas · from the letter “Who Else Would You Want in Your Corner?”Read the full letter →“We are so thankful for Jennifer and her team being in our corner during this journey to grow as a home service company, while the market and tools available change so quickly, and keep us ahead of the game.”
Bekka MartelCo-Owner, Advanced Air Conditioning + Heating · Cedar Park, TX · from the letter “A Website That Finally Keeps Up”Read the full letter →“It assembles them from the digital reputation businesses have built over years: websites, reviews, educational content, community involvement, media mentions, customer experiences, and brand consistency.”
Crystal WilliamsCEO, Lemon Seed Marketing · from the letter “AI Didn’t Replace Branding — It Made It Essential”Read the full letter →“The trades kept this country running long before anyone in my industry paid attention to them, and they deserve infrastructure built to make them stronger, not infrastructure built to extract from them.”
Utku “Dave” KaynarCEO, OnePath AI · from the letter “From the technical-infrastructure layer”Read the full letter →“Jennifer possesses a unique combination of vision, creativity, leadership, technical understanding, communication, and an exceptional ability to recognize where AI and digital search are heading long before they become mainstream.”
David FarahSenior Champion, Champion Air Conditioning & Heating · Phoenix Valley, AZ · from the letter “Where Search Was Heading”Read the full letter →
What industry leaders are saying
“she wasn't interested in leading for today. She was constantly thinking about what was coming next.”
Sherry WinnTwo-Time Olympian · CEO, The Winning Leadership Company · from her letter on JenniferRead her endorsement →“She makes them because she believes they're necessary. That takes conviction, resilience, and a willingness to carry the weight that comes with leadership.”
Sherry WinnTwo-Time Olympian · CEO, The Winning Leadership Company · from her letter on JenniferRead her endorsement →“What you are doing is going to change the world of service for hard-working families.”
Joe CrisaraService MVP · Renowned Service Industry Speaker & Strategic Partner
What our team is saying
“I have one word for Jennifer. She is just brilliant and remains strong in her purpose and growth.”
Kathy MarshallEquity Partner, Head of Customer Service, CI Web Group · from her Hands Up letter “My Why”Read her letter →“Confidence, I've learned, arrives after you've done the difficult thing. Not before.”
Melanie OsioChief of Staff, CI Web Group · from her letter “Building the Company That Builds You”Read her letter →“Jennifer's still willing to evolve, and that's exactly why I still believe in what she's building.”
Hoda CastletonProduction Team Lead, CI Web Group · from her letter “I Still Believe in What She's Building”Read her letter →“I watched it get built at a kitchen table, one breakfast at a time, by a woman who dressed for work in her own living room.”
Michael HicklenVP Sales, CI Web Group · from his book chapter “I Know You”Read his chapter →“Much of that growth has come from Jennifer’s willingness to see beyond where the company was at the time and focus on what it could become.”
DJ TremelStrategic Account Manager, CI Web Group · from his letter “The Road Still Being Built Beneath You”Read his letter →“She doesn’t hope, pray, and wait for a better solution to show up. She builds it.”
Danny LoaSenior Strategic Account Manager, CI Web Group · from his letter “If We Put in the Work, It Will Always Show Up”Read his letter →“It’s to help the people who help others every single day.”
Addison McKissackHydra OS Web Developer and Designer, CI Web Group · from her letter “The One Constant Is Change”Read her letter →“We have each other’s backs and this is led by example from Jennifer, who is in the pits with us, grinding and leading the way.”
Ryan LloydHead of QA / QC, CI Web Group · from his Hands Up letter “All In”Read his letter →“I had waited my entire career for a room that says show us.”
Michael ParkerExecutive Director of Design Engineering, CI Web Group · from his essay “The Merge Was Always Coming”Read his essay →“Jenn is the coach who takes home championship trophies.”
MaryJo MickalichDesign and Engineering Operations Manager, CI Web Group · from her Hands Up letter “Buckle Up. Hands Up. Let's Ride.”Read her letter →“When the current comes, and it will keep coming, don't waste your strength fighting it. Build the boat.”
Liz SloneHydra OS Production Manager, CI Web Group · from her Hands Up letter “Build the Boat”Read her letter →“In all my years working for her, not once has she steered us down the wrong path.”
Clay HowardSr. Director of Business Development, CI Web Group · from his Hands Up letter “A Nine-Year Education in What Real Leadership Looks Like”Read his letter →“I walked out with a career, a mentor, and a lifelong friend—I just didn't know it yet.”
Rose VillarrealExecutive Assistant to Jennifer Bagley, CI Web Group · from her Hands Up letter “I Walked In Looking for a Job”Read her letter →“I'd take this ride, gray hairs and all, over an easy one that didn't mean anything. Every. Single. Time.”
Camille PorcoSr. Director of Digital Marketing Strategy, CI Web Group · from her Hands Up letter “My CIWG Journey”Read her letter →“A website should not just look good. It should think, rank, and book work while you sleep. That is what design engineering makes possible.”
Michael ParkerExecutive Director of Design Engineering · CI Web GroupMeet Michael →“I LOVE IT! Y'all are half human, half superhuman. I cannot thank you enough — and I'm a huge fan of Camille.”
Eco Electric, Plumbing, Heating & AirClient · on working with Camille PorcoMeet Camille →“The blog is back to normal now. Thank you so much for your quick support — I really appreciate it!”
GreenTech DFWClient · on working with Katelyn TorresMeet Katelyn →“Great meeting with you, Sydni — I look forward to seeing how we can continue to improve and better allocate our resources.”
LaVallee SystemsClient · on working with Sydni FowlerMeet Sydni →“We strive to be the first adopters, the first to become experts, and the first to embrace change when it means creating something better for our clients.”
Danielle OsioWebsite Design & Optimization Viber, CI Web Group · from her letter “Holding On for the Ride”Read her letter →“If the output is bad, don’t fix the output. Fix what’s producing it.”
Braedn HeneyAI Infrastructure, CI Web Group · from his letter “Fix What’s Producing It”Read his letter →“Each role I’ve taken on in this company was a chapter, and each one made the next one possible.”
Blake LindleyAI Infrastructure, CI Web Group · from his letter “Each One Made the Next One Possible”Read his letter →“Waiting for someone else to create change isn’t part of the culture. If you see an opportunity, you’re encouraged to build it.”
Katelyn TorresDigital Marketing Manager, CI Web Group · from her letter “Growth Happens on the Other Side of Discomfort”Read her letter →“I show up for my team, because if I don’t, they feel it. I show up for my clients, because if I don’t, they feel that too.”
Jazmin RamirezExecutive Director of Growth, CI Web Group · from her letter “The People I Show Up For”Read her letter →“Jennifer is a visionary who never stops pushing all of us to level up. It’s not encouragement. It’s a requirement.”
Chelsea NodinExecutive Director of Operations, CI Web Group · from her letter “Trusting That You Already Know What to Do”Read her letter →“For someone who’s always looking ahead, I’ve appreciated that she never loses sight of the people we’re trying to help.”
Krista GlasserPR/Podcast/Communications Manager, CI Web Group · from her letter “More Than I Expected”Read her letter →“Jennifer may be the CEO, but she is one of the most approachable and humble leaders I have ever worked with.”
Stephanie HarrisOnboarding Manager, CI Web Group · from her letter “Finding My Voice”Read her letter →
What partners are saying
“Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway.”
Dave KaynarCEO, OnePath.AI · Partner“Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.”
Matt BentonFounder & CEO, Unify360 · Strategic PartnerRead his letter →
Your story could be next.
Every launch on Hydra OS earns its own story — and the owners who write theirs join the book. Start yours, and read the launches behind every voice above.