Cabrillo Plumbing, Heating & Air

For Frank Cichetti, building a successful business has never been about making the next sale. It’s about earning the next call.

At Cabrillo Plumbing, Heating and Air, the focus is on doing things the right way, not just getting the job done. Serving homeowners throughout San Francisco and the Peninsula, the team invests in training, quality installations, and helping customers understand their options before making important decisions.

“Our goal has always been to deliver the service customers expect and the quality they deserve.”

As Cabrillo continued to grow, Frank began looking for a marketing partner that could support the company’s next stage of growth. He wanted a partner that understood the home service industry, could generate higher-quality leads, and would continue evolving alongside the rapid changes in digital marketing and AI.

That search led him to CI Web Group.

“We chose to partner with CI Web Group because they specialize in the home service industry and really understand the challenges contractors face. They weren’t just offering a website or marketing services. They had a clear strategy for helping companies grow.”

What stood out most wasn’t the technology. It was the people.

Frank says account manager Danny Loa took the time to understand Cabrillo’s business, its goals, and what makes it different. Designer Dani Osio brought the company’s vision to life, while the entire team communicated well, listened to Cabrillo’s feedback, and made the company feel like a true partner rather than just another client.

“That level of collaboration and personal attention really set CI Web Group apart.”

The experience also aligned with the way Frank thinks about AI.

“We don’t see AI as something that replaces people. We see it as a tool that helps people do their jobs better.”

Hydra OS and AI have helped Cabrillo think differently about marketing and customer engagement, making the company more efficient and providing better insights. But for Frank, technology is only part of the equation.

“At the end of the day, it’s still the people behind the technology who make the real difference.”

Although Cabrillo’s website has only recently launched, Frank says the experience has given him confidence that the company has the right strategy, the right technology, and the right team behind it.

“We’ve gained confidence that we have the right strategy, the right technology, and the right team behind us. We’re looking forward to seeing the impact over the coming months.”

Frank doesn’t hesitate when asked what he would tell another contractor considering CI Web Group.

“If you’re looking for more than just a marketing company, I’d recommend talking with CI Web Group. They take the time to understand your business, communicate well, and genuinely want to help you succeed.”

“They combine experienced people with innovative technology, and that’s what sets them apart. AI and great tools are important, but it’s the team behind them that makes the difference. If you’re looking for a long-term partner that’s focused on helping your business grow, I think they’re a great choice.”