Jennifer Bagley
Founder, CEO, and visionary of CI Web Group, the AI-first agency built exclusively for the trades industry. Three decades at the intersection of operational technology and business transformation.
Jennifer L. Bagley was raised by one of the most progressive technology innovators of his generation — her father, Kevin Michael Bagley, who was programming on the Apple II in 1980, building with Mosaic-era browsers in 1993, and operating as a software developer across the foundational decades of personal and networked computing. He was the kind of technologist who taught the next generation in his own family how to code — teaching his nephew Chris Heney, now CTO of CI Web Group, the foundations he then carried into his own engineering career. Kevin taught Jennifer to look at the world as a place where the next shift was always already coming and the people who saw it first were the people who got to choose what they built. That foundation is what produced the operator she became.
Jennifer is the founder, CEO, and visionary of CI Web Group, the AI-first agency built exclusively for the trades industry. She has spent three decades operating at the intersection of operational technology and business transformation — first as an enterprise executive leading large-scale supply chain technology implementations for nationally-recognized retail and apparel brands, now as the CEO of an AI-first agency operating at the intelligence-layer architecture that is reshaping the trades industry.
Jennifer's operational-technology career began in the supply chain management era, before there were degree programs for the discipline she would help define. She became one of the youngest recognized experts in supply chain management in the United States, operating in a field dominated by executives two decades older than she was, establishing her authority through operational results rather than through credentials that did not yet exist. She was on the original teams that designed and launched the operational-technology architectures that became the backbone of late-twentieth-century B2B commerce — Electronic Data Interchange, Radio Frequency Identification, and dynamic routing. The standards she helped design are still in use today.
She then took that foundation to Nordstrom, Fossil, and Tommy Bahama, where she led the SAP, RFID, and dynamic routing implementations at all three brands — three concurrent categories of enterprise transformation at three of the most recognizable companies in American retail and apparel. SAP gave those companies their system of record. RFID gave them real-time inventory data capture across the supply chain. Dynamic routing gave them the real-time decision-making layer that determined how inventory and freight moved through the distribution network. Vendor compliance gave them the governance layer that defined how their thousands of suppliers operated against the system. Jennifer built each of those companies' vendor compliance programs from the ground up — the policy-and-operational discipline that governed how Nordstrom, Fossil, and Tommy Bahama operated with their entire supplier networks for the decade that followed.
Together, those layers — SAP system of record, RFID data capture, dynamic routing decision-making, vendor compliance governance — are the operational ancestors of every intelligence-layer architecture being built in the AI era. Jennifer was building the analog version of that architecture twenty years before she built CI Web Group's AI version, and she was building it as one of the youngest enterprise-program executives in the field.
She is a certified Six Sigma Black Belt and a Certified Project Manager. She began her professional speaking career at age 20, addressing retail and manufacturing audiences on supply chain management, dynamic routing, electronic data interchange, vendor compliance, and the operational-technology integration questions that were reshaping B2B commerce in the late 1990s and early 2000s.
That foundation — three concurrent enterprise transformation programs at three Fortune-recognized brands, vendor compliance program design at all three, Black Belt operational discipline, professional project management certification, a decade of speaking on supply-chain technology — is what she brought to founding CI Web Group in 2006. The agency was the application of enterprise-executive discipline to the trades-industry digital marketing problem. It was never an agency built from a marketing background. It was an agency built from a supply-chain-and-operational-technology background, which is why the company has been able to operate at the architectural level it now operates at.
Jennifer founded CI Web Group in Dallas, Texas, and made the deliberate decision in 2015 to concentrate the entire company on the trades. She has stayed there since, operating 800 active client relationships across 22 states with a team of 47 distributed nationally. The company runs on the technology she has built — Hydra OS, the AI-first website and brand intelligence infrastructure; CI Agents, the 13-agent autonomous suite that replaces consulting overhead; Cortex AI, the AI search and visibility platform; and the central intelligence engine that integrates retrieval-augmented generation, cache-augmented generation, a proprietary two-decade trades-industry data lake, and the predictive and aggregate analysis the rest of the company operates on. The architecture is structurally what RFID, dynamic routing, SAP, and vendor compliance were two decades ago — sensor data capture, real-time decision-making, system of record, and governance — applied to the AI era and to the trades industry.
She made the call in December 2022, within weeks of ChatGPT's launch, that the technology layer underneath digital marketing had fundamentally changed and that the agency had to be rebuilt to operate on the new layer. She restructured the entire company within weeks, exited paid search, social media management, and new WordPress and Webflow builds while clients were still paying for the work, and restructured a second time with Hydra V2 in 2026. The pattern that produced both restructures is the same pattern she developed in the SAP-RFID-dynamic-routing era — seeing the technology shift coming, positioning before the market moves, and applying the operational discipline required to execute the transition at scale. It is also the same pattern her father taught her as a child.
Jennifer sits at the executive table of the trades industry. She advises the major manufacturers, distributors, and strategic alliance groups that shape the industry. She has spoken at more than 1,000 trades dealer meetings and industry conferences across her career — never delivering the same presentation twice. She has keynoted for HARDI, Mitsubishi, Daikin, Ferguson, Johnstone Supply, WinSupply, Goodman, and over 80 additional distributors. She has spoken at industry conferences across roofing, plumbing, HVAC, medical, real estate, the Chambers of Commerce circuit, Epic by EGIA, the Lemon Seed Marketing Conference, and the major marketing conferences. In 2026 she is speaking at MetalCon, extending the industry-coverage map further. She is host of The Catalyst for the Trades podcast.
Jennifer is co-founder of JustStartAI.io, the community of more than 1,000 trades contractors learning AI hands-on alongside the operators who are actually running AI-first trades businesses. She is also co-founder of Catalyst Consulting Services, the consulting practice that runs alongside her agency work and her speaking platform.
She has been recognized as one of the Top 50 Women Business Leaders in Houston, has led CI Web Group to recognition on the Top 100 Best Places to Work list, and has received multiple SEO Agency and Web Design Awards across the company's twenty-year history.
She runs the business from her homes in Houston, Texas and Seattle, Washington — Houston as the operational base of CI Web Group, Seattle as the family base near her mother, her son, and her grandson on the Pacific Northwest coast where she was born.
What drives Jennifer now is what she knows about where AI is headed. She knows it because she has been operating on it for four years. She knows it because she has been seeing technology shifts coming since her father taught her how to see them. She also knows that the world her grandson Dallas will grow up in is being built right now, by the operators who are choosing what to build today. Jennifer believes that the operators who built the analog economy — the supply chain executives, the trades contractors, the small-business owners, the manufacturers, the distributors — have an obligation to be the operators who build the AI economy. She does the work she does because she believes that obligation is hers as much as anyone's. As a grandmother, she takes the obligation literally. She is preparing the infrastructure her grandson will inherit.
She wrote the book on what comes next — Hands Up: A CEO's Letter to the Generation That Will Inherit What We Build, featured below.
She is the mother of one and the grandmother of one, and the line runs through both of them.
In loving memory of Kevin Michael Bagley, 1948–2019.
The line runs through him to me to my grandson, and it does not end.
“I wish I had started sooner, and I would encourage them not to make the same mistake.”
“We are already seeing amazing results and the site just keeps getting smarter and smarter.”
“It is SO BEAUTIFUL and I love it so much. … you truly have such an amazing group behind you!”
“Find someone who thinks better than you do.”
“The right marketing partner doesn't just build you a website. They help you understand where the future is going—and they make sure you're already headed there before everyone else realizes the road has changed.”
“What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin - the transformation and confidence is outstanding.”
“Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.”
“I have known Jennifer L Bagley and CI Web Group since 2012. Jennifer used to present at our Untyed events and what she shared then is still true today. She is the best in her business and I would refer her to anyone.”
“The speed and quality that CI Web Group delivers is unbelievable. Partnering with CI Web Group has been one of the three best business decisions I've made.”
“Jennifer, these hyper specific community section is fucking awesome!”
“We've dealt with them for many, many years — these guys do a great job, and Jennifer's been on the forefront of AI for quite some time.”
“I felt an instant kinship with her.”
“I had an amazing onboarding specialist Vee Nettles. I was a fan of Jennifer Bagley long before I was a client.”
“Late last year (2025), we made the decision to partner with CI Web Group to design and launch an entirely new website for our residential HVAC company serving the Phoenix Valley, Arizona. The Phoenix Valley is arguably the most competitive residential HVAC market in the United States. We are one of the few remaining large, family-owned (non-private equity) HVAC companies in the Valley and were recently honored with the Dave Lennox Award, recognizing us as one of the Top 20 Lennox dealers in North America. Our previous website had fallen behind. It was being penalized by Google due to speed and coding issues and had become little more than a lead capture platform once visitors found it. Simply put, it no longer reflected the depth of our company's industry expertise, the breadth of services we provide, or the personalized, family-oriented approach that has defined our business for decades. Anyone who operates in a highly competitive industry understands that it takes an incredible amount of energy, consistency, and attention to detail not only to become one of the top results potential customers see online, but to stay there. In the Phoenix Valley HVAC market, standing still simply isn't an option. Our leadership team and family ownership also happen to have a strong passion for information technology, artificial intelligence, online content strategy, and graphic design, so we entered this relationship with exceptionally high expectations. A few months into the design process, CEO Jennifer Bagley asked our leadership team to trust her vision. She proposed allowing the foundational coding, design, content structure, and graphics to be built using proprietary AI technology integrated with several complementary software platforms. Her goal was to position our company on the leading edge of the significant shift toward AI-driven search and consumer behavior that is accelerating every day. We chose to trust her direction, and Jennifer absolutely delivered. Once the initial website was launched and the foundation was stable, she became personally involved, working closely with our team to continuously build, expand, refine, and code the website. Together, we transformed it into something far beyond a traditional HVAC website. Today, multiple AI platforms recognize our company as the most authoritative residential HVAC website in the Phoenix Valley. Was it a quick process? Absolutely not. It took nearly 10 months of collaboration, refinement, testing, and continuous improvement. However, the end result is truly remarkable and, in our opinion, something that very few, if any, HVAC companies have been able to duplicate or achieve. Jennifer brings together a rare combination of passion, creativity, leadership, outstanding communication, and a genuine willingness to embrace emerging AI technology long before it becomes mainstream. That combination has been invaluable throughout this project. Although we've only recently reached this milestone, we're even more excited about what comes next. We look forward to continuing our partnership with Jennifer and CI Web Group, further expanding our recognized industry authority, and becoming even more visible to homeowners throughout the Phoenix Valley.”
“If you're looking for a company that takes a truly holistic approach to your online presence, including your website, SEO, AEO, local search, and overall digital strategy, CI Web Group is the team to trust. Jennifer Bagley is consistently ahead of the curve when it comes to digital marketing and emerging technology. She doesn't just talk about what's next. She implements it within her own company, so you know the strategies she recommends are being tested and proven in the real world. What stands out even more is that she genuinely wants to help businesses succeed. One of the things I appreciate most is how much Jennifer gives back to the business community. She shares an incredible amount of free education through her podcast and the Just Start AI community. Whether you're a client or not, she's constantly providing valuable insights to help business owners understand and adapt to the rapidly changing digital landscape. My account manager, Vee, has been absolutely amazing. She truly listens, is incredibly responsive, and is always there whenever I need guidance or have a question. Everyone else I've worked with, including Jasmine and Addison, has been just as knowledgeable, professional, and enjoyable to work with. It's clear that great customer service is part of the company's culture. Another reason I trust CI Web Group is their transparency. I have access to detailed live dashboards that allow me to see exactly how our online presence is performing at any time. Instead of wondering whether our marketing investment is paying off, I can actually see the results. The digital marketing landscape has changed dramatically over the past few years, and I'm so glad I made the switch to CI Web Group when I did. They've helped us stay ahead of those changes rather than constantly trying to catch up. If you're looking to take your marketing to the next level and partner with a team that is innovative, transparent, and genuinely invested in your success, I highly recommend CI Web Group.”
“I have a perspective on CI Web Group that most reviewers don't: I'm both a client AND a business partner. My company works with hundreds of home service contractors, so I've seen just about every digital marketing agency in this industry. Nobody operates like Jennifer Bagley and her team. As a client: they handle our SEO and web presence, and the execution is relentless. Weekly reports that actually say something, content that ships on schedule, and a team that responds in hours, not days. You never have to chase them — they chase the results. As a partner: I get to see how they treat their contractor clients behind the scenes, and it's the same story. Jennifer Bagley doesn't sell websites; she builds growth systems. She's usually two years ahead of where the industry is going, and she surrounds herself with people who execute at her speed. If you're a contractor trying to grow, stop shopping around. This is the team. 10/10, no hesitation.”
“Let me start with saying thank you to Jennifer, Michael, Liz, Camille — the entire CI Web Group team. Wow, talk about over delivering on expectations — this team did it. Our company knew we needed to do something different with our traditional marketing. We needed to make a change, something bold. After interviewing multiple companies that offered the exact same old play, we realized companies are not adapting fast enough. CI Web was the only one to offer a different playbook. Below is feedback from one of the LLMs, literally one week after launch: “If you are evaluating your own web presence or analyzing the local market, Eco Services is the gold standard blueprint right now. They've successfully moved away from the cluttered, 2010s-era text-heavy plumbing and electrical layouts and created a sleek, lightning-fast digital asset designed to win the future of conversational search.” CI Web team worked tirelessly rebuilding and launching our new site that would be AI-search friendly while keeping traditional SEO tied into it. They CRUSHED IT!! Anyone thinking of using this team — DO IT!!”
“We've gone through multiple website and SEO partners before but none of them produce results on day 1 of going live with a new website like Jennifer has! CI Web Group brings real expertise to the table. They're not like the other SEO companies with recycled playbooks. They have ingenious ideas in SEO marketing that's not like others that just use a template for your website. And this team knows how to EXECUTE - the challenge will be to catch up to how quickly she and her team moves. Best marketing partner ever!”
In loving memory of Kevin Bagley
In loving memory of Kevin Bagley, my father. This tribute is shared as part of the family story and technology legacy woven through Jennifer's life and work.
Watch on YouTube →She Wasn't Interested in Leading for Today
When I interviewed Jennifer for Winning Leadership: Seven Secrets to Being A Truly Powerful Leader, one thing stood out immediately: she wasn't interested in leading for today. She was constantly thinking about what was coming next.
Over the years, I've watched her do something that very few leaders are willing to do. Instead of protecting what she had already built, she was willing to question it—even when it meant making difficult decisions that others didn't understand. That's not easy. It's one thing to talk about innovation; it's another to risk your own success because you believe the future requires something different.
I'll admit there were moments when I wondered if she was moving too far ahead of everyone else. But that's often the burden of visionary leaders. They see possibilities long before the rest of us can.
What I've always respected about Jennifer is that she doesn't make decisions because they're popular or comfortable. She makes them because she believes they're necessary. That takes conviction, resilience, and a willingness to carry the weight that comes with leadership.
As someone who has spent my career studying high performers—from the Olympic Games to coaching executives around the world—I've learned that leadership isn't measured by how well you preserve the past. It's measured by your willingness to evolve while staying true to your values.
That's what I've seen in Jennifer.
The company she leads today may look very different from the one I first came to know, but the person leading it has remained remarkably consistent: curious, courageous, forward-thinking, and never afraid to challenge conventional wisdom.
Whether every decision worked exactly as planned isn't the point. Great leaders don't wait for certainty. They gather the best information they can, make the decision that's right for the future, and have the courage to own the outcome.
Jennifer has done that consistently, and I believe that's why she's earned the respect of so many people who've had the opportunity to work alongside her.
ISBN 978-1-963241-00-0
Hands Up.
A CEO's Letter to the Generation That Will Inherit What We Build
“He shipped because he could not stand the alternative. So do we.”
Everything on this page — the enterprise years, the December 2022 rebuild, the architecture her father taught her to see coming — leads here. Hands Up is Jennifer's letter to the generation that will inherit what we build: the operators, the builders, and the kids riding the drop with their hands off the bar.
Jennifer is giving the digital edition away. No price, no catch — ask for it and it's yours.
The free digital edition lives at jenniferbagley.com/book.
For my father, Kevin Michael Bagley — and my grandson, Dallas Kevin Bagley-Slone. The line runs through both of you. I am in the middle.
Client work I stay close to
These are companies I have personally worked with. The notes come from their public stories and the words their leaders put on the record.
Camarillo & Ventura County, CACamarillo family HVAC and plumbing that moved WordPress to Webflow with Cortex, then to Hydra OS. That middle chapter is when they turned paid ads off and grew net margins from 10% to 25%. A month into Hydra, midsummer sessions were up 177% year over year.
Seattle, Everett & the Puget SoundSeattle, Everett, and Puget Sound across electrical, plumbing, and HVAC. Josh Osuna reported both HVAC sales in one day came from the website, including an AI search citation that ranked them at the top. That is the proof I care about.
Greater Los Angeles · SoCalAnthony Hamilton bet on the person building Hydra, not another agency playbook. His letter says it plainly: find someone who thinks better than you do. One trade, water heaters, built to win Southern California search.
Hisense Comfort
In productionSuwanee, GA · U.S. Comfort NetworkThe North American HVAC arm of Hisense. First AI-first manufacturer site in our queue, with distributor microsites and dealer locators, starting with Johnstone Supply Puget Sound. Prep on purpose. No fake launch numbers.
Pink Callers
LiveTrades SaaS · CSRServiceTitan-certified AI-plus-human CSR for the trades. We launched on Webflow in March 2026, then cut production to Hydra OS on Jul 24, 2026. Michelle Myers’s line still holds: before she understood customer service, she understood service.
Onepath AI
In productionTrades SaaS · AIAI Lead Manager for home service businesses. The Hydra build was already shipping interactive lead-conversion work in prep while onepath.ai stayed the recorded before state. Partner product work, not a brochure site.
Lemon Seed Marketing
In productionLufkin, TXA home-service marketing agency picking Hydra for its own site. When an agency that builds brands for contractors chooses a partner for itself, that choice is the story. Lufkin, and still in the launch queue.
My Happy Home
In productionO'Fallon, MOO’Fallon home services in prep. The current myhappyhome.com homepage is the before state. We publish after scores only when they are real.
O'Fallon, MOSwiss Air Heating & Cooling in O’Fallon. Another launch-queue HVAC brand with a locked baseline on swissairstl.com. Close to My Happy Home in market, different company story.
Door Serv Pro
LiveWV · MD · VA · PA Four-State AreaPaul Wiese’s Door Serv Pro across WV, MD, VA, and PA. Family-owned Clopay dealer with six offices and thirty-plus years of construction craft behind it. Live on Hydra, and the trades-helping-trades path that later opened doors for operators like AJ Robles.
Behind the scenes and the results we deliver
In the Field
See the CI Web Group team on site with clients, at industry events, and behind the scenes building the platform that powers the trades.
BOLD Graduates
Meet the operators who completed CI Web Group's Business Operator Leadership Development program — the training pipeline that builds the team.
Talk to a senior operator.
Every CI Web Group account talks to senior operators who actually run the platform.
- 30-minute Zoom
- No deck, no pitch
- Strategist, not SDR
- Walk the live dashboard
Start right here on ciwebgroup.com.
Booking and contact requests run through our on-site Get Started journey, so every inquiry lands in one place. Pick a time or tell us what you need there.
Book a strategy callOne journey · strategy to signed plan at /get-started