Camille Porco

Camille Porco came to marketing through the back door, by way of data. Her first job after Lubbock Christian University was not a marketing role at all. She spent nearly four years as a sales administrator at Labatt Food Service, building analytical reports, maintaining pricing models and contracts, tracking purchasing behavior and inventory, and automating reporting processes that had been done by hand. It was unglamorous work and it taught her the thing most marketers learn late or never: what a number is actually measuring, and when it is lying to you.

She moved to the revenue side at Townsquare Media in 2021, building integrated campaigns across digital, radio, events, and sponsorships for local business owners, and generating more than $750,000 in new annual revenue. More usefully, she spent over a year sitting across the table from owners of small businesses while they decided whether to trust her with money they could not easily replace. That is the room every home-service marketing decision actually happens in, and she learned to work in it before she ever wrote a strategy.

She joined CI Web Group in January 2023 as a Digital Strategist and moved into the Senior Digital Strategist role that June. The agency has restructured more than once since, which in a fast-growing company is less a disruption than a description of the job. Her work now sits at the manufacturer and distributor tier of the trades, but the analytics habit from Labatt and the owner's-table instinct from Townsquare are still the two things underneath it.

Camille works at the tier of the industry most marketers never see. Below her sit the contractors: the HVAC, plumbing, and electrical companies that answer the phone at 9pm in August. Above them sit the manufacturers and distributors whose equipment those contractors install. Her work is the connective tissue.

That means building dealer locators that generate a real, indexable page for every certified dealer, each carrying valid LocalBusiness schema, rather than a JavaScript map widget that search engines cannot read. It means designing distributor micro-site programs that give regional partners a marketing presence without fragmenting the parent brand. It means writing the attribution specification that determines who gets credit when a manufacturer relationship produces a contractor sale, because a partner program that cannot prove its own value does not survive its second budget cycle.

She is also the product owner of CI Web Group's aggregate reporting platform, which pulls organic performance, local visibility, and lead data into one view across the client estate. Before that platform existed, answering "how is this cohort performing" meant a week of manual export work. That project runs alongside her ownership of the technology behind the agency's ambassador and reseller programs.

A representative week: a technical diagnostic across the Hydra OS site estate that separates confirmed problems from hypotheses before anyone spends engineering hours on them; a citation audit run at full depth across every Google Business Profile location an account owns, not just the primary; a redirect map scored by confidence tier so a platform migration does not cost a client the rankings they spent three years earning.

Camille's position on paid advertising is not the agency-standard one. CI Web Group does not run paid media in-house, and she is direct about why: paid should taper as organic takes over, not function as a permanent lifeline. The goal is to push organic performance hard enough that a client does not have to buy their own customers back every month.

She is equally direct about AI-built websites. Most AI site builders ship client-side-rendered applications that serve an empty HTML shell. Google may eventually render them. AI crawlers do not execute JavaScript at all, which means a site built that way is invisible to AI search regardless of what Googlebot does. She has watched businesses rebuild onto that architecture and de-index themselves overnight.

The through-line is transparency. Clients get the scored redirect map, the confidence tiers, the audit that separates what a sync tool can maintain from what requires someone logging into a directory by hand. Her experience is that contractors and manufacturers can handle a complicated answer. What they cannot handle is a confident answer that turns out to be wrong.

She is based in Dallas-Fort Worth.