Advanced Air Conditioning + Heating

Advanced Air Conditioning + Heating's live homepage leads with the headline "Advanced Comfort. Made Simple." The build carries Cedar Park and Greater Austin service areas, 24/7 hours, owner Joe Martel, co-owner Bekka Martel, a 4.9 rating with 500+ reviews, NATE/BBB A+/Google Guaranteed/EPA/ACCA badges, American Standard Customer Care Dealer positioning, and the Advanced Club maintenance plan.

Behind the launch is a founding story the live About page tells plainly: Joe Martel started the company in 2017 because — in the site's own words — "HVAC shouldn't feel like a sales pitch. It should feel like the neighbor down the street showing up, telling you the truth, and fixing the problem right." Nine years later the same family is at the helm: Joe is still NATE-certified and takes service calls when the schedule demands it, Bekka Martel runs scheduling, dispatch, and the customer experience, and the trucks carry 50+ years of combined technician experience. Best of Cedar Park HVAC awards for 2024, 2025, and 2026, five published company values from Customer-First to The Clean-Home Promise, and TX HVAC License #TACLA77365E in the site footer round out the trust story.

Before CI Web Group, Bekka and Joe were spending over $10,000 a month on website management and ads without results that matched the spend. "It felt like because we don't have PE backing, we were stuck at what we could afford, which continuously put us lower and lower on ad searches and caused budget to be spent pretty quickly," Bekka explains. The site wasn't keeping pace with how fast home services — and AI — were moving.

Bekka first connected with Jennifer Bagley and CI Web Group at a WinSupply Austin training event, The AI Advantage, in 2025. She kept following Jennifer's work from there — researching, trialing tools herself, and watching the website model for home-service companies get disrupted. "We chose CI Web Group because they are forward-thinking — not allowing bureaucracy to slow down their decision-making, and giving home service companies leverage to dominate the market."

The partnership kicked off in mid-April with a go-live target of late August. CI Web Group delivered in early July — nearly two months early. The production DNS cutover completed on July 1, 2026, and advancedairconditioningandheating.com now serves the Hydra OS build directly. "Communicating with CI Web Group is seamless within Slack and email. I get frequent updates of what is being posted, when, where." Bekka credits Jennifer, Michael, and account manager Vee with making the transition feel effortless — and loved watching the site come together in real time while picking up ideas from other builds shipping alongside hers. Advanced Air is already planning a brand refresh for late 2026 / early 2027, and Bekka says she's confident CI Web Group will move just as quickly to implement it.

The build moved from intake to production inside a single quarter: the onboarding packet was submitted on April 8, 2026, and the production domain cut over on July 1 — 84 days later — launching as a full site rather than a placeholder to grow into.

What Bekka loves on the new site matches what the build ships: design cleanliness ("I love how clean our website looks"), features few competitors in their market offer (Price Builder, Price Lock, and What's Going On at Your Place), plus Learning Center, Rebates & Incentives, and Community sections that reinforce Advanced Air beyond repair — "It allows us to remind people that we are here to educate them, support the community, and take care of them in their homes like family." The team adopted it fast: "Our team loves the website. We love how interactive it is for our clients, and how quickly we can get updates in — employees on and off the Meet the Team page, promotions, rebates, community impacts."

What sets this build apart is how much of the buying journey happens on the site itself: a header commerce rail puts Price Lock, Price Builder, and Shop one tap from every page — locked 2026 installed-price ranges, a build-your-own instant HVAC quote, and a Contractor Commerce storefront for filters and full system replacements — while Book Online routes straight into ServiceTitan scheduling across the Cedar Park service area.

Price Lock publishes real numbers, not teasers: locked 2026 installed-price ranges for a 3-ton 16 SEER2 central AC ($13,500 – $30,200), a 3-ton cold-climate variable-speed heat pump ($12,500 – $33,300), and a dual-fuel heat pump plus 96% AFUE gas furnace pairing ($16,700 – $34,400) — each with a projected 2027 price, the factors that swing the quote, and a three-question "Ballpark My System" estimator that returns an installed-price range in about 30 seconds. The offer stack around it is just as concrete: a $129 one-time tune-up, free equipment estimates, a free second opinion on competing quotes, 5% off parts for first responders and veterans, Wells Fargo Home Projects financing from $1,000 to $30,000, and a September Superhero Kids partnership that sends a share of every job to Cedar Park families facing pediatric cancer treatment.

There is real surface area behind the homepage, too: the launch sitemap carries 860 URLs — 24 service-area pages running the footer list from Cedar Park, Leander, and Round Rock to Sun City, Brushy Creek, and Avery Ranch; per-service detail pages for air conditioning, heating, heat pumps, ductless, air purification, indoor air quality, smart thermostats, and UV germicidal lights meshed across those markets; 85 blog posts; 21 learning-center guides; and eight team pages. And the homepage review wall carries named Google reviews, including Todd P.'s "Our new system from Advanced Air this summer nearly halved the cost of cooling our house with our old system last year."

Launch performance is now on the record: measured live on advancedairconditioningandheating.com with Lighthouse mobile on Jul 3, 2026, the site scored 99 performance, 100 accessibility, 77 best practices, and 100 SEO. The 77 best-practices score is reported as measured — the one category below the 90s on an otherwise near-perfect mobile profile.

Every page ships with structured brand intelligence built in, so Google and AI answer engines like ChatGPT, Perplexity, and Gemini can verify exactly what the business does — and new pages are submitted for indexing the moment they go live, not weeks later. It's all built on Hydra OS: a database-free architecture that's dramatically faster and harder to hack than a traditional WordPress site, with an intelligence layer that keeps it optimizing itself.