Jazmin Ramirez
Owns the full revenue lifecycle at CI Web Group — sales to customer success — bringing rare trades fluency and a builder's instinct to growth.
Jazmin Ramirez's path to leading growth at CI Web Group began not in a marketing agency, but on the front lines of the trades. In 2014 she joined the industry as a plumbing office manager, then moved into operations at an HVAC company — progressing from home-warranty dispatcher to CSR to operations manager, where she took on job costing, purchasing, and the design of an end-to-end inventory automation system. Built from scratch with QR-coded stock rooms and van-level part scanning, it gave field technicians and management real-time inventory visibility — a solution born from direct operational pain, not theory.
That background caught the attention of CI Web Group founder Jennifer Bagley, who recognized a rare combination: deep trades fluency and a builder's instinct. Jazmin joined CI as Western Regional Manager and built her expertise in digital marketing, SEO, website strategy, and emerging AI applications. Her willingness to pivot quickly, streamline processes, and keep pace with a rapidly shifting landscape drove a steady ascent from Regional Manager to Web Director, to Director of Growth, to her current role as Executive Director of Growth.
Today, Jazmin owns the full revenue lifecycle at CI Web Group — overseeing sales, account management, accounts receivable, onboarding, and customer success. She leads the people and processes that drive growth, and is actively advancing the company's use of AI: teaching her teams to leverage vibe coding and automation tools, and embedding AI into the workflows that underpin client delivery.
What sets Jazmin apart in a marketing-agency context is the credibility she carries into every client conversation. She understands the terminology, the operational pressures, and the real problems trades businesses face — because she lived them. That perspective directly shapes how CI Web Group builds its products and services: not as generic marketing solutions, but as tools engineered to make a meaningful impact in the trades.
Her vision: "I see us becoming a consultative company that truly listens to the problems of our industry and builds the solutions, powered by AI."
“If you're looking for a company that takes a truly holistic approach to your online presence, including your website, SEO, AEO, local search, and overall digital strategy, CI Web Group is the team to trust. Jennifer Bagley is consistently ahead of the curve when it comes to digital marketing and emerging technology. She doesn't just talk about what's next. She implements it within her own company, so you know the strategies she recommends are being tested and proven in the real world. What stands out even more is that she genuinely wants to help businesses succeed. One of the things I appreciate most is how much Jennifer gives back to the business community. She shares an incredible amount of free education through her podcast and the Just Start AI community. Whether you're a client or not, she's constantly providing valuable insights to help business owners understand and adapt to the rapidly changing digital landscape. My account manager, Vee, has been absolutely amazing. She truly listens, is incredibly responsive, and is always there whenever I need guidance or have a question. Everyone else I've worked with, including Jasmine and Addison, has been just as knowledgeable, professional, and enjoyable to work with. It's clear that great customer service is part of the company's culture. Another reason I trust CI Web Group is their transparency. I have access to detailed live dashboards that allow me to see exactly how our online presence is performing at any time. Instead of wondering whether our marketing investment is paying off, I can actually see the results. The digital marketing landscape has changed dramatically over the past few years, and I'm so glad I made the switch to CI Web Group when I did. They've helped us stay ahead of those changes rather than constantly trying to catch up. If you're looking to take your marketing to the next level and partner with a team that is innovative, transparent, and genuinely invested in your success, I highly recommend CI Web Group.”
- Board member, Women in HVAC
Behind the scenes and the results we deliver
In the Field
See the CI Web Group team on site with clients, at industry events, and behind the scenes building the platform that powers the trades.
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Meet the operators who completed CI Web Group's Business Operator Leadership Development program — the training pipeline that builds the team.
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