Katelyn Torres

When people think about agency life, they often imagine creative brainstorming sessions, exciting clients, and a fast-paced environment. While those things certainly exist, what they don’t always see is the relentless work happening behind the scenes. Agencies are built on deadlines, constant change, problem-solving, and the ability to pivot without hesitation. I’ve worked in agencies before, so I knew the pace wasn’t for everyone. What I didn’t know was just how much CI Web Group would redefine what I thought an agency could be.

At my core, I’ve always been someone who loves the details. I enjoy digging into processes, uncovering opportunities, and building systems that help businesses grow. Behind every website, every search result, and every marketing campaign is a family, a team, or a business owner who has taken a risk to build something meaningful. Helping them reach their goals has always been the part of marketing that motivates me the most.

When I joined CI Web Group, I thought I was coming in to manage a directory program. Instead, I found an opportunity that was much bigger than I expected. I saw a chance to rethink how we approached local SEO, and with the support of our leadership, that opportunity turned into a complete overhaul of our local SEO program.

Building something from the ground up wasn’t easy. It meant creating structure where there wasn’t much, documenting processes, testing ideas, refining workflows, and bringing together a team that could execute at a high level. Over time, what started as an evolving department became a well-oiled machine built on consistency, accountability, and continuous improvement. Today, I’m proud of what we’ve created and of the team that makes it successful every day.

One of the things I’m most proud of is the quality of the Google Business Profiles we manage. In the home services industry, local search is incredibly competitive, and excellence comes from paying attention to hundreds of small details that most people never notice. Those details matter because they directly impact the visibility and success of the businesses that trust us with their marketing.

CI Web Group has a culture unlike any agency I’ve experienced. You’re expected to think critically, solve problems, and bring new ideas to the table. Waiting for someone else to create change isn’t part of the culture. If you see an opportunity, you’re encouraged to build it.

That expectation creates an environment where you have to be agile. You have to be comfortable with uncertainty, willing to figure things out, and confident enough to test new ideas—even when there isn’t a roadmap. It’s challenging, but it’s also incredibly rewarding because growth happens on the other side of discomfort.

I’ve never worked anywhere that moves as fast as CI Web Group. New strategies become reality in days instead of months. Innovation isn’t something we talk about—it’s something we practice every single day.

That mindset has only accelerated with the integration of artificial intelligence into our work. AI isn’t replacing the expertise of our team; it’s amplifying it. By embedding AI into nearly every part of our workflow, we’re able to work smarter, move faster, and deliver better results for our clients. It allows us to spend less time on repetitive tasks and more time thinking strategically, solving complex problems, and creating meaningful impact.

Working at CI Web Group has challenged me in ways I never expected. It has pushed me to become a stronger leader, a better strategist, and a more adaptable professional. It has reinforced something I’ve always believed: hard work creates opportunity. We work hard because our clients depend on us, because our teammates depend on us, and because we’re building something bigger than ourselves.

Our goals are ambitious, and they should be. Growth doesn’t happen by accident. It happens because people are willing to embrace change, continuously improve, and never settle for “good enough.”

That’s the ride I’ve experienced at CI Web Group—a place where ideas become action, challenges become opportunities, and every day brings a chance to build something better than the day before.