Katelyn Torres

Katelyn Torres is a digital transformation leader, strategist, and marketing operations expert dedicated to helping home service contractors build more profitable, scalable businesses.

Throughout her career, Katelyn has worked at the intersection of technology, marketing, customer experience, and business growth. Her expertise spans local search optimization, digital marketing strategy, business process improvement, lead generation, online reputation management, and operational transformation. She has helped contractors navigate an increasingly complex digital landscape by aligning technology, marketing, and business objectives into measurable growth strategies.

At CI Web Group, Katelyn has played a key role in developing systems and processes that improve client performance, strengthen online visibility, and create scalable operational efficiencies. Her leadership in launching and guiding the company's Digital Transformation division reflects her ability to bridge the gap between strategy and execution—helping organizations adapt, innovate, and remain competitive in rapidly evolving markets.

Known for her analytical mindset and solutions-focused approach, Katelyn combines data-driven decision-making with a deep understanding of contractor business operations. She is passionate about challenging assumptions, solving complex problems, and identifying opportunities others often overlook. Her work centers on one fundamental principle: technology should simplify growth, not complicate it.

Today, Katelyn partners with business owners, leadership teams, and industry professionals to modernize operations, improve marketing performance, and create sustainable competitive advantages. Her ability to connect strategic vision with practical implementation has made her a trusted advisor to contractors and a respected leader within the digital marketing industry.