Hydra Build Components are 47 pre-engineered, drop-in website components — calculators, estimators, troubleshooters, trust walls, city-page engines — each mapped to the strategy pillar it moves: SEO, AEO, GEO, AI Search, or CRO. They're add-on options for your website, can be added at any time, and are available exclusively to Hydra OS customers.
47 components5 strategy pillars831 instances deployed across 171 client builds12 with live customer proof28 shown running on real customer sitesFrom $500 · $5 = 1 AI credit
What you're looking at
Hydra Build Components are add-on options for your website. They can be added at any time — and they are available exclusively to customers running on Hydra OS.
Every component below is sold on the live order catalog at getstarted.ciwebgroup.com/build — priced in AI Credits at the published $5 = 1 credit rate, with its turnaround stated up front. Not on Hydra OS yet? Start with a Hydra OS website build.
01
Pick your outcome
Shop by the number you want to move — SEO, AEO, GEO, AI Search, or CRO — then pick the components engineered for it. This page maps every component to its pillars.
02
Add to your order right here
Every card below has an add-to-order button. Build your cart, tell us what we need for each component, and submit — nothing is billed until we confirm scope and you approve the quote.
03
We ship it into your site
Components ship production-ready into your existing Hydra OS build — schema, mobile-first design, and CRM wiring included — in the published business-day window.
Deployed, not theoretical
How many Build Components are actually out there?
831 component instances are running across 171 client builds in the Hydra portfolio — 593 mapped to this catalog plus 238 fully custom components built for individual customers. These aren't projections: every count below was measured by mining the source of every client build.
Measured across the Hydra portfolio, July 2026 — mined from every client build in the Hydra monorepo.
Spotlight · Most component-rich buildLive
AirWorks Solutions, Inc. runs 13 catalog components — plus 9 custom builds.
No client build in the Hydra portfolio carries more of this catalog than AirWorks Solutions, Inc. (airworkssolutions.com) — Camarillo's family-run HVAC and plumbing team. Every chip below jumps to that component's card; the captures are the components running in production on their live site.
Why do components map to pillars instead of features?
Because a component is only worth buying for the strategy it powers. A glossary isn't “a glossary” — it's AEO and AI-search real estate. A city-page engine isn't “more pages” — it's GEO. Every component in this catalog is tagged with the pillar (or pillars) it moves, so you invest in outcomes, not features.
Pillar 01 · Search Engine Optimization
What is SEO, and which build components improve it?
SEO (Search Engine Optimization) is the discipline of making every page on your site crawlable, fast, and unmistakably relevant so Google ranks it for the high-intent local searches your customers actually type.
For a trades contractor, organic search is the cheapest durable lead channel you can own: a page that ranks for a city + service query keeps producing calls long after an ad budget stops. Structured, indexable pages are also the raw material every other pillar builds on.
When to prioritize SEO
Prioritize SEO components when your service pages are thin, your city coverage has gaps, or competitors outrank you for the services that pay your bills.
The kind of work this covers
▸City + service combination pages with unique local proof
▸Commercial and specialty service hubs
▸Title, heading, and schema hygiene across the whole site
▸Modern image pipelines (AVIF/WebP), critical CSS, and speculative prefetch
Failure modes — what skipping SEO looks like
✕One generic services page trying to rank for every trade in every town — and ranking for none.
✕City pages that are copy-paste duplicates with the town name swapped, which Google filters as thin content.
✕Slow, unoptimized pages whose Core Web Vitals quietly cap how high they can rank.
✕Titles and headings that never mention the service or the city a buyer is searching.
What is AEO, and how do components win the AI answer box?
AEO (Answer Engine Optimization) is structuring your content as direct, question-shaped answers — definitions, comparisons, Q&A blocks with schema — so answer engines like Google AI Overviews, ChatGPT, and Perplexity quote you instead of a competitor.
A growing share of homeowners never see a classic list of blue links: they read the answer at the top and call whoever it names. Trades queries — “heat pump vs AC and furnace,” “what SEER rating do I need” — are exactly the questions answer engines love to summarize.
When to prioritize AEO
Prioritize AEO components when you already have baseline rankings but competitors keep getting cited in AI Overviews and answer boxes for the questions your customers ask.
The kind of work this covers
▸Glossary and definitions layers with DefinedTerm schema
▸Comparison hubs (e.g. heat pump vs AC + furnace) with consistent comparison tables
▸City-specific Q&A blocks on service-area pages
▸Troubleshooters and explainers engineered for citation
Failure modes — what skipping AEO looks like
✕Content written as sales copy instead of answers, so engines can't lift a clean quotable response.
✕No glossary or definitions layer — the long-tail “what is X” queries all go to national publishers.
✕Comparison content without consistent tables or schema, unreadable to machines.
✕Q&A that lives in a PDF or an image where no engine can parse it.
What is GEO, and how do components help you own your service area?
GEO (Geographic Optimization) is proving — page by page, review by review — that you genuinely serve each city and neighborhood in your footprint, so local searches and the map pack favor you over lead brokers three states away.
Trades businesses win or lose by radius. A homeowner in one suburb doesn't care that you rank downtown; they want evidence you work on their street. Neighborhood-level depth and location-attributed proof are what separate a real local company from a directory page.
When to prioritize GEO
Prioritize GEO components when you serve many towns but only rank in your home city, or when your service-area pages all say the same thing with a different city name.
The kind of work this covers
▸Neighborhood-level content depth for your top cities
▸Location-attributed review schema on city pages
▸City-context layers: local rebates, climate, and permit guidance
▸Per-city proof: jobs completed, local team, local photos
Failure modes — what skipping GEO looks like
✕A single “Areas We Serve” list standing in for real local pages.
✕Programmatic geo variants with zero local proof — a classic doorway-page pattern search engines demote.
✕Reviews with no location attribution, wasting the local trust they could be building.
✕No city context — rebates, climate, permit rules — that only a real local company would publish.
What is AI Search visibility, and which components make you citable?
AI Search visibility is making your business machine-readable — citable stat blocks, FAQPage schema, an llms.txt manifest, and entity-consistent naming — so large language models can verify who you are and recommend you in generated answers.
When a homeowner asks ChatGPT or Gemini “who should replace my furnace near me,” the model recommends businesses it can verify. Consistent entities, structured facts, and citable proof are the difference between being the recommendation and being invisible.
When to prioritize AI Search
Prioritize AI Search components when you want to show up inside generated answers — especially in markets where competitors are already being named by AI assistants.
The kind of work this covers
▸Citable stat blocks with published sources
▸FAQPage schema on every question-led section
▸llms.txt and llms-full.txt manifests
▸Entity-consistent naming across every page and profile
Failure modes — what skipping AI Search looks like
✕Inconsistent business naming across pages, so models can't resolve you as one entity.
✕Claims with no structured, citable source — LLMs skip what they can't verify.
✕No llms.txt or schema layer, leaving AI crawlers to guess what you do and where.
✕Authority signals (press, credentials, reviews) buried in images or third-party silos.
Avatex Service Company runs Repair or Replace Decision Tool — three-question repair-or-replace check (system age, repair cost, recent breakdowns) that renders an honest verdict, live on the Houston build
What is CRO, and which components turn traffic into booked jobs?
CRO (Conversion Rate Optimization) is engineering the on-page moments — calculators, quote capture, booking, sticky call rails — that turn a visitor you already earned into a lead in your CRM, instead of a bounce.
Traffic is only half the equation: the median CI Web Group client site converts 4.7% of visitors versus the industry's 2–3%, and that difference is built from components, not luck. For a contractor, one extra booked job a week usually pays for the component that captured it.
When to prioritize CRO
Prioritize CRO components when your traffic is healthy but calls and form fills lag — the highest-leverage lever once visibility exists.
The kind of work this covers
▸Exit-intent quote capture
▸Journey and consumer-state selectors (“Where are you with your home?”)
▸Seasonal promotion engines tied to live weather
▸SMS/text-first contact, sticky call rails, and financing calculators
Failure modes — what skipping CRO looks like
✕“Call for pricing” as the only next step, bouncing the majority who want a ballpark first.
✕One generic contact form doing the work of a quote builder, a booking flow, and an estimator.
✕No mobile thumb-reach actions — the call button lives in a hamburger menu.
✕Leaving abandoning visitors unrecovered when a low-friction exit offer would have captured them.
All 47 components, grouped the way the catalog sells them — Conversion, Education, Trust, Operations, and Local. Prices mirror the live order catalog; where a component is already running on a real Hydra customer site, the card opens with a real screenshot of it in production and links to that customer's launch story. No mockups — every image below is a live capture.
Conversion
17 components
Calculators, quote capture, and booking moments that turn visitors into leads.
A branded membership page with tiered pricing and live Stripe checkout, so customers sign up and pay for your maintenance plan in one flow — recurring revenue on autopilot.
A sticky monthly-payment calculator wired straight into your lender's soft-pull pre-qualification (GreenSky, Synchrony, Wisetack, Service Finance) — every calculation is a captured lead.
▸Monthly payment slider with term and APR options
▸Promo plans (0% for 12 mo, deferred interest)
▸Lender API / deep-link integration
▸Soft-pull pre-qualification with instant decision
An interactive illustrated home where visitors tap trouble spots to build their own service list beside a lead form — the journey selector that asks “where are you with your home?” instead of “contact us.”
Guided inputs (system size, home age, ZIP) return a real price range with a financing preview — capturing the large share of visitors who bounce on “call for pricing.”
▸ZIP + system-based logic
▸Real price ranges
▸Financing preview
▸Book-now handoff
▸Lead scoring
Live on Hydra customers
Enviro Heating & Air — Operating-cost estimator and maintenance-plan value check, live in the North Bay
A Manual-J-lite sizing tool — square footage, climate zone, insulation — that captures leads from “what size AC do I need” searches and hands off to a proper load calculation.
▸Square-footage + climate-zone inputs
▸Tonnage / BTU output with range
▸Result-gate lead capture (zip + email)
▸Auto-CTA to book Manual-J
▸SEO landing per city
Live on Hydra customers
Avatex Service Company — AC-sizing calculator that estimates tonnage from square footage, live on the Houston build
$900
180 AI credits
CROAEO
12–18 biz days
Service Diagram Picker (Bathroom / Kitchen / Garage)
Tabbed blueprint diagrams with glowing pins that reveal common problems — visitors tell you what's happening room by room instead of abandoning a blank form.
▸3 illustrated diagrams (configurable)
▸Glowing animated hotspots
▸Problem chip selector
▸Bottom service rail
▸Mascot slot
$2,400
480 AI credits
CRO
6–10 biz days
Emergency / After-Hours Router
Time-aware routing that captures emergency leads 24/7 — instant SMS-to-tech or AI voice triage after hours, morning slots for non-emergencies.
▸Time-of-day detection
▸SMS-to-on-call rotation
▸AI voice triage option
▸Non-emergency booking
▸Missed-call recovery
$1,800
360 AI credits
CROSEO
5–9 biz days
Filter Finder
Finds the right filter size and MERV rating from brand/model — high-volume long-tail SEO with a 60/90-day reorder reminder that feeds your maintenance-plan upsell.
▸Brand/model + size lookup
▸MERV recommendation
▸60/90-day email reminder opt-in
▸Cross-sell to maintenance plan
$800
160 AI credits
CROGEO
12–16 biz days
Rebate + Financing Stack Calculator
Stacks federal, state, utility, and manufacturer rebates against financing in one view — a $14k system becomes $8,200 after rebates becomes a monthly number, in real time.
▸Federal + state + utility database
▸Manufacturer promos
▸Financing waterfall
▸Monthly payment preview
▸ZIP-aware
$3,500
700 AI credits
CRO
7–12 biz days
Home Comfort Quiz
On 3 client builds
A 6–8 question lead-magnet quiz (hot/cold rooms, humidity, allergies, energy bill) that scores comfort issues and emails a personalized report — feeding nurture and booking diagnostics.
A multi-trade project builder with a sticky live estimate — check off Furnace, AC, Plumbing, Insulation and watch the monthly payment, daily-cost framing, and bill savings update, then pre-qualify.
A scoring tool that grades a home's efficiency 0–100 from system age, tune-up cadence, thermostat, and insulation — then pitches upgrades ranked by ROI in an email-gated report.
Visitors tap upgrades to build a custom energy plan — a live efficiency score ring, per-upgrade $/yr savings, and their plan emailed as a PDF. Ideal for HVAC and electrification.
Detects mouse-to-close intent on desktop (scroll + idle on mobile) and slides in a low-friction 2-field quote offer — recovering visitors you already paid to earn.
A one-tap “text a photo of your unit” button — the SMS/text-first contact path — with inbound photos auto-tagged and routed to a live tech for fast triage.
Homeowners upload a photo of their house and preview door styles, materials, colors, and window layouts rendered on their own home — then request a quote with the design attached.
▸Upload-your-home photo preview
▸Swap door style, material, color, and windows live
▸Side-by-side compare and save/share
▸Pre-qualified quote lead with chosen design + photo
Four quick questions — system age, repair cost, breakdown history, refrigerant — return an honest repair-or-replace verdict with the math shown: the industry “$5,000 rule” (age × repair cost) made transparent, framed as “a starting point, not a diagnosis.” An anti-upsell trust builder that converts because it's honest.
▸Four-question assessment: system age, repair cost, breakdown history, refrigerant
▸Verdict banner with the reasoning spelled out line by line
▸The industry “$5,000 rule” (age × repair cost) shown transparently
▸“Starting point, not a diagnosis” framing with assessment CTA + click-to-call
▸Underlying repair-vs-replace Q&A content engineered for AI answer engines
Live on Hydra customers
Avatex Service Company — Three-question repair-or-replace check (system age, repair cost, recent breakdowns) that renders an honest verdict, live on the Houston build
Quoted in your session
Pricing on request
Education
12 components
Explainers, troubleshooters, and guides that earn rankings and AI citations.
SEOAEOAI SearchCRO
5–8 biz days
Product Diagram — How It Works
A purpose-built explainer diagram for one product line (heat pump, mini-split, tankless…) with interactive callouts — written for both search engines and AI answer engines, priced per diagram.
▸One custom diagram per product line
▸Interactive part callouts and airflow/energy arrows
▸Mode toggles where applicable (heat/cool)
▸Article + HowTo schema for rich results
▸Contextual get-a-quote CTA per diagram
$1,200
240 AI credits
SEOAEOGEOAI SearchCRO
12–18 biz days
Permits and Code Education Center
On 17 client builds · 7 live
Jurisdiction-aware permit and code guides for every service you install — winning “do I need a permit for…” searches and proving you handle the whole process.
Transparent pricing-guide pages — low/average/high ranges and cost-factor breakdowns — that rank for the highest-intent “how much does X cost” queries and convert price shoppers.
▸Article + FAQPage schema for rich results and AI answers
$3,400
680 AI credits
SEOAEOCRO
12–18 biz days
Equipment Explorer
A hands-on visual explorer of the equipment you install — clickable hotspots, spec drawers, and per-model quote CTAs that rank for brand + model queries.
▸Interactive equipment viewer with clickable part hotspots
▸Filter by brand, system type, and efficiency tier
▸Get-a-quote CTA per model with pre-filled context
▸Product schema for rich search results
$3,600
720 AI credits
AEOAI SearchCRO
14–20 biz days
Symptom Checker Chatbot
A diagnostic chatbot that narrows the likely cause from the homeowner's symptoms, offers a safe DIY check, and books the right service tier — with underlying Q&A content LLMs cite.
▸Decision-tree engine
▸LLM-friendly Q&A content
▸DIY step guidance
▸Correct-tier booking
▸Transcript to CRM
$4,000
800 AI credits
SEOAEO
10–14 biz days
Seasonal Maintenance Checklist Hub
On 7 client builds · 4 live
Season-by-season homeowner checklists per system type — every item book-a-tune-up ready, so seasonal search demand becomes scheduled work.
An A-to-Z glossary where every SEER, MERV, BTU, and TXV entry gets its own indexable page with DefinedTerm schema — pure answer-engine real estate LLMs love to cite.
A branded resource hub — guides, videos, FAQs, gated buyer's guides — with search and category navigation. The authority layer that compounds across every other pillar.
A guided symptom-to-solution diagnostic — pick the system, select symptoms, step through branching questions — that surfaces likely causes and pushes a pre-qualified lead into the CRM.
▸Branching symptom → cause decision tree
▸DIY safety checks + when-to-call-a-pro guidance
▸Urgency scoring (no heat / no cool / comfort)
▸Pre-qualified lead capture with system + symptom payload
▸Mobile-first, embeddable on any service page
Live on Hydra customers
HVAC Repair Charleston — Free Home Checkup symptom builder — symptom-first intake live on the Charleston build
A room-by-room home safety and security audit — locks, smoke/CO, cameras, leak sensors, aging-in-place — that generates a scored report and a pre-qualified install lead.
Recommends the right system from home type, square footage, climate zone, and fuel source — a right-sized recommendation with an estimated install range and a full home profile on the lead.
▸Home type selector (ranch, two-story, townhome, condo, mobile)
▸Square footage + climate zone + fuel source inputs
▸Right-sized system recommendation
▸Estimated install price range
▸Pre-qualified quote lead with full home profile
$3,400
680 AI credits
AEOSEO
12–18 biz days
How Your System Works — Interactive Diagram
An animated cutaway of the home's HVAC, plumbing, or electrical system with clickable hotspots — plain-English explainers per component that educate before the sales ask.
A shoppable catalog of the equipment you install — specs, efficiency ratings, and estimated install price ranges — that turns spec shoppers into pre-qualified quote requests.
A branded newsroom — press mentions, awards, downloadable media kit — that signals authority to homeowners, journalists, and AI answer engines. Ships with a written-and-distributed press release plus a Catalyst for the Trades podcast interview.
▸Branded newsroom / press hub page
▸Press mention logo bar and featured coverage cards
▸Downloadable media kit (logos, bios, photos)
▸Included: written + distributed press release
▸Included: Catalyst for the Trades podcast interview
A filterable directory of every manufacturer brand you carry, with per-brand landing pages that rank for brand + service queries and build trust at the decision moment.
One trust wall of every certification, manufacturer partnership, and award — NATE, EPA, BBB, factory authorizations — grouped, filterable, and linked to proof.
A side-by-side comparison of you vs. lead brokers, PE-backed roll-ups, and franchises — consistent comparison rows with a highlighted “Recommended” column, readable by humans and answer engines alike.
▸Up to 4 competitor columns
▸Per-row check / warn / x icons
▸Highlighted recommended column
▸Editable in backoffice
▸SEO-friendly markup
$1,400
280 AI credits
CRO
4–7 biz days
Speed-to-Lead Promise Banner
A live “Average callback: 12 minutes” badge near every form, fed by real call-tracking data — and auto-hidden if speed slips, so the promise stays honest.
▸Live callback-time feed
▸Threshold auto-hide guardrail
▸Placement near every form
▸Micro-animation on view
▸Weekly performance email to owner
$500
100 AI credits
Operations
7 components
Portals, pipelines, and engines that run the back office from your website.
A full recruiting hub — branded careers pages, Google for Jobs–ready role postings, and an on-site applicant pipeline — so hiring stops depending on job boards.
▸Branded careers landing page with culture, benefits, and video
▸Role pages with JobPosting schema (Google for Jobs)
▸On-site application with resume upload and screeners
▸Applicant pipeline with hiring stages
▸Indeed / ZipRecruiter / LinkedIn feed export
$3,800
760 AI credits
CRO
14–21 biz days
Customer Portal
A logged-in homeowner portal for invoices, equipment history, warranties, and one-click re-booking — fewer inbound calls, more repeat jobs.
A real-time slot picker that writes directly into ServiceTitan, Housecall Pro, or FieldEdge — the homeowner books a real slot, dispatch stays clean, nobody double-books.
▸Real-time availability
▸ServiceTitan / HCP / FieldEdge sync
▸SMS + email confirmations
▸Reschedule self-service
▸Deposit capture
Live on Hydra customers
Flow Pro Plumbing — Schedule Engine online booking wired into the live build
Branded estimates customers approve, sign, and pay online in minutes — Good/Better/Best tiers, legally binding e-sign, and Stripe deposit capture end the estimate chase.
▸Good/Better/Best tiers
▸Legally binding e-sign
▸Stripe deposit capture
▸Auto follow-ups
▸Approval webhooks
$3,000
600 AI credits
CRO
8–12 biz days
Warranty & Registration Center
One place for customers to register equipment and file warranty claims — serial capture, claim intake, and auto-reminders synced to your CRM.
Automated post-job review requests routed to Google, BBB, and Facebook — happy customers go public, unhappy ones go to a private form, and reviews render on-site with schema.
A landing page for every city and neighborhood you serve — with local reviews, jobs completed, and neighborhood-specific proof, so geo pages read like a local company, not a doorway.
A state-aware, filterable rebate catalog — “Up to $X” headline cards, eligibility criteria, and program links — the city-context layer that proves you know the local incentive landscape.
Shows city-matched reviews on each city page — location-attributed review schema with nearest-metro fallback — for measurable local conversion lift and SERP stars.
▸Geo + slug-based matching
▸Nearest-metro fallback
▸Review schema markup
▸Photo + star + city display
▸Auto-refresh as new reviews arrive
$800
160 AI credits
Beyond the library
What if the component you need doesn't exist yet?
The same order page scopes fully custom work in AI Credits — and much of the pre-built library started as a custom build for one customer. These are live, documented examples from real Hydra launches:
A live “Right now in Houston” weather module that routes hot, cold, and mild days to the matching services — a seasonal promotion engine tied to real weather.
Hydra Build Components are available exclusively to Hydra OS customers. They are add-on options for your existing website and can be ordered at any time — at launch, a season later, or whenever a new goal calls for one.
How are Hydra Build Components priced?
Every component is priced in AI Credits at the published $5 = 1 credit rate, with the exact credit and dollar price listed on the order catalog at getstarted.ciwebgroup.com/build. Prices on this page mirror that catalog; the catalog is always the source of truth.
How long does a component take to ship?
Each component publishes its own turnaround on the order catalog — currently ranging from about 4 business days for the smallest components (like Exit-Intent Quote Capture) to about 25 business days for the largest (like the Project + Financing Calculator).
Do components include content, schema, and CRM wiring?
Yes. Components ship production-ready: structured data (Product, FAQPage, DefinedTerm, JobPosting, and more depending on the component), mobile-first responsive design, and lead capture wired to your CRM where the component converts.
What if I need something that isn't in the library?
The same order page scopes fully custom jobs in AI Credits — new pages, custom tools, integrations, redesigns. Live examples include weather-driven service routers and AI search heroes built for individual Hydra customers.
Which strategy pillars do the components cover?
Every component maps to at least one of five pillars — SEO, AEO, GEO, AI Search, and CRO — so you can shop by the outcome you want to improve rather than by feature name.
Components pair naturally with the rest of the growth stack: Hydra & Cortex AI Build Credits fund ongoing website changes, additions, and new components, Conversion Intelligence explains the CRO discipline in depth, and the AI Search Guides cover how ChatGPT, Perplexity, and AI Overviews choose who to cite.
Ready when you are
Order new components for your website.
Pick the pillar, add components to your order, and submit right from this page — every price and turnaround is published up front, and nothing is billed until we confirm scope and you approve the quote. Add-ons for your website, orderable any time, exclusively for Hydra OS customers.
Grow the brand, scale the platform, or power your network.
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Live on Enviro Heating & Air
