107 Hydra Build Components — ranked from search-demand engines to engagement tools. The philosophy is three words: Buy it. Build it. Ship it. — you buy the proven component, we build it into your brand, and it ships live in days. Orderable any time, exclusively for Hydra OS customers.
107 componentsCustom builds · $2,000 deposit8 customer intents5 performance tiers99 agent-actionable (AXO)912 instances across 174 builds51 with live customer proof107 with screenshotsFrom $425 · $5 = 1 AI credit
Start here
Do you want to build a custom component, or browse our component library?
Choose your path. Custom work starts with a $2,000 deposit and your LLM specifications document. The library is ready-to-order Hydra Build Components with published prices.
Hydra Build Components are add-on options for your website. They can be added at any time — and they are available exclusively to customers running on Hydra OS.
Every component is a priced deliverable — not an opaque monthly retainer. Order right on this page — we scope, build, and ship into your Hydra OS site. See what ships in public.
01
Buy the outcome
Pick a custom deposit or a library component — get found, win high-intent, convert, beat competitors, own local — then choose what to build.
02
We build it
Add to your order, answer intake (LLM specs for custom), and check out. Priced lines and the $2,000 custom deposit charge at payment; additional custom credits bill only after you approve scope.
03
You see it ship
Production-ready into your Hydra OS site — schema, mobile-first, CRM wiring — in the published business-day window.
Shop by outcome
What do you want to accomplish?
Pick the customer goal. We show the components that move that number — ranked by SEO and performance value, not alphabet soup.
Full branch/location package so every market has real local coverage
multi-location organiclocal pack
Stand up one franchise, branch, or additional location on Hydra — main services content, location pages across a 30-mile radius, and team / company information — so every market reads as a real local company, not a cloned doorway.
▸Content for your main services at this location
▸Location / service-area pages covering a 30-mile radius
▸Team and company information for the local market
▸LocalBusiness + Place schema wired to the location
▸NAP-consistent location entity ready for GBP and citations
Local water/utility intelligence pages that only a specialist can own
long-tail organictreatment leads
Local water and utility intelligence pages — chemistry, contaminants, hardness, treatment pathways — grounded in official reports and tied to your offers.
Shoppable equipment catalog that keeps research on your domain
product organicpre-qualified quotes
On 6 client builds · 4 live
A shoppable catalog of the equipment you install — specs, efficiency ratings, and estimated install price ranges — that turns spec shoppers into pre-qualified quote requests.
Neighborhood + community depth under each city for map-pack wins
local packneighborhood rankings
One level deeper than city pages: neighborhood- and community-level authority under every city you cover. GBP optimization, NAP + citation cleanup, per-neighborhood clusters, and location-attributed proof — so you show up in the local pack and AI answer engines for every service in every neighborhood, not just every city.
▸Neighborhood + community landing pages nested under your city coverage
▸Google Business Profile optimization (categories, services, attributes, weekly posts)
▸NAP consistency audit + top-tier local citation cleanup
▸Neighborhood-attributed reviews rendered on-site with schema
▸Local pages built for AI Overviews (FAQPage + LocalBusiness + Place schema per neighborhood)
Code and permit authority that builds trust and ranks locally
authority organictrust conversions
On 17 client builds · 8 live
Jurisdiction-aware permit and code guides for every service you install — winning “do I need a permit for…” searches and proving you handle the whole process.
Facility and audience pages (PM, restaurants, warehouses) that win B2B search
commercial organicportfolio leads
Audience and facility-type pages — property managers, restaurants, warehouses, healthcare, schools, municipal — so commercial search demand has a real home.
▸Up to 8 commercial audience / facility page templates
▸Unique local + code-aware copy per audience
▸Service schema + internal links into commercial service hubs
Shoppable equipment catalog that keeps research on your domain
product organicpre-qualified quotes
On 6 client builds · 4 live
A shoppable catalog of the equipment you install — specs, efficiency ratings, and estimated install price ranges — that turns spec shoppers into pre-qualified quote requests.
Facility and audience pages (PM, restaurants, warehouses) that win B2B search
commercial organicportfolio leads
Audience and facility-type pages — property managers, restaurants, warehouses, healthcare, schools, municipal — so commercial search demand has a real home.
▸Up to 8 commercial audience / facility page templates
▸Unique local + code-aware copy per audience
▸Service schema + internal links into commercial service hubs
Captures “how much does X cost” searches with honest local ranges
high-intent organicquote requests
On 15 client builds · 11 live
Transparent pricing-guide pages — low/average/high ranges and cost-factor breakdowns — that rank for the highest-intent “how much does X cost” queries and convert price shoppers.
Home-type pages that match how homeowners search (ranch, two-story, condo…)
organic trafficqualified leads
Recommends the right system from home type, square footage, climate zone, and fuel source — a right-sized recommendation with an estimated install range and a full home profile on the lead.
▸Home type selector (ranch, two-story, townhome, condo, mobile)
▸Square footage + climate zone + fuel source inputs
Garage, sunroom, patio, and addition pages for niche high-intent searches
niche organicductless leads
High-intent room and space pages — garage comfort, sunrooms, enclosed patios, additions, lanais — that match how people actually search for ductless and specialty installs.
A bespoke Hydra Build Component scoped from your LLM specifications document — $2,000 deposit to start, with final credits and timeline confirmed after our review.
▸$2,000 deposit (400 AI credits) applied toward the custom build
▸Required: custom component specifications document from any LLM (link or paste at checkout)
▸Strategy review of your spec — we confirm whether more credits or time are required
▸Written scope + revised credit estimate before additional billing
▸Production Hydra component built into your brand once scope is approved
A local weather and safety hub that translates current conditions, air quality, and the seven-day forecast into system-specific impact guidance, preparedness playbooks, and the right service path.
▸Service-area city selector with current weather and air-quality readings
▸System impact board for cooling, heating, indoor air, plumbing, and backup power
▸Seven-day outlook with honest stress states and resilient API fallbacks
▸Regional safety playbooks for heat, smoke, wind, cold, rain, and earthquake or gas safety
▸Source attribution, emergency-language review, and condition-specific service CTAs
A metro-level OEM hub that combines configured distributor territory, branch coverage, local product recommendations, dealer discovery, local answers, incentive sources, and quote routing.
▸Climate-aware market hero and data-driven distributor co-branding
▸Territory map, ZIP zones, and available branch directory
▸Market-curated product lineup and local specification context
▸Dealer locator, local Q&A, learning links, and market quote form
▸Named incentive sources with freshness and eligibility caveats
Shows cost → incentives → monthly payment so shoppers can say yes on-site
financed quotesrebate-driven leadsclose rate
A coordinated money layer — cost pages, financing math, rebate stacking, and monthly-payment CTAs — so shoppers see the real number and can say yes without leaving the site.
▸Cost / how-much framing pages for your top services
▸Financing calculator placement with partner-ready math
▸Rebate + incentive stack view (utility / federal / manufacturer)
▸Monthly-payment CTAs on high-intent service and equipment pages
▸CRM fields for quote amount, term, and incentive assumptions
Live on Hydra customers
Eco Electric, Plumbing, Heating & Air — Home Energy Savings Planner / rebate + financing stack on Eco Launch story
Avatex Service Company — Wisetack-style financing + project payment surfaces in Houston Launch story
Builds a full project + payment plan the homeowner can say yes to
project quotesfinanced jobs
On 8 client builds · 4 live
A multi-trade project builder with a sticky live estimate — check off Furnace, AC, Plumbing, Insulation and watch the monthly payment, daily-cost framing, and bill savings update, then pre-qualify.
A search-ready symptom hub — taxonomy pages, guided triage, and booking CTAs — that owns “AC not cooling / furnace making noise” demand and routes every session to the right service tier.
▸Symptom hub index with trade-aware taxonomy (up to 12 seed pages)
▸Guided triage / decision-tree checker wired to booking
▸Safe DIY check + when-to-call framing per symptom
▸Article + FAQPage schema for AI citation
▸Session summary handoff to CRM with recommended service tier
Live on Hydra customers
Progressive Heating & Air — Interactive symptom check on the San Diego Hydra build Launch story
HVAC Repair Charleston — Live HVAC troubleshooting / symptom path on the Charleston build Launch story
Captures homeowners who already have a competitor quote
quote reviewswin-back jobs
On 6 client builds · 5 live
A structured funnel for homeowners who already have a competitor quote — capture the quote amount, competitor, and job type, then win the job with a free second opinion.
Five pricing-page tools that meet every visitor at their actual question
tab engagementcontact handoffsplan conversions
Five conversion tools in one tabbed suite on your plans or pricing page: a fit quiz, a marketing-leak calculator, an after-hours estimator, a speed-to-lead planner, and a hire-vs-service comparator — every tab ending in a pre-filled contact handoff.
▸Five-tool tabbed suite with deep-linkable tabs (#calc-fit, #calc-leak, …)
▸Fit quiz scoring the visitor's gap — daytime, nights, follow-up, or all
▸Your real published pricing as the default inputs — honest math only
▸Pre-filled contact handoff from every tab
Live on Hydra customers
See it live on Pink Callers (/plans) — The five-tool CRO calculator suite on the Hydra rebuild's plans page — Desk Fit Quiz, Marketing Leak, After-Hours Estimator, Outbound Block Planner, Hire-vs-Desk Comparator (dev preview, verified Jul 18, 2026) Launch story
Prospects quantify their own missed-revenue leak before the first call
calculator completionsqualified calls
Owners enter call volume, close rate, and average ticket and watch what unanswered demand actually costs — with a live problem-pulse ticker and a loss-to-gain bridge showing what each fix recovers. The visitor diagnoses their own leak before you ever get on a call.
▸Missed-revenue model — volume, answer rate, close rate, average ticket inputs
▸Live problem-pulse ticker animating the cost of the status quo
▸Loss-to-gain bridge chart itemizing what each recovery lever returns
▸Pre-filled contact handoff carrying the visitor's own numbers
Turns your lead-handling promise into a playable demo that ends in a booked call
demo engagementdiscovery callsconversion rate
An interactive lead model for your homepage: visitors click any demand channel — AI Search, Google, Google Business Profile, your website, social, aggregators, Yelp, HomeAdvisor, SMS, calls, paid ads — or watch autoplay as leads stream through your intake and land as booked jobs with the right tech. Your lead-handling story becomes something prospects play with, not a paragraph they skim.
▸Eleven-channel interactive lead map with click-through and autoplay modes
▸Human-in-the-loop moments surfaced where a real CSR steps in
▸Session counter and motion design tuned to your brand system
▸Pre-filled contact / discovery handoff from any state of the model
Live on Hydra customers
See it live on Onepath AI (onepathai-dev.ciwebgroup.com) — The dev-build homepage centerpiece — “Every source in. Onepath books the best tech.” — eleven channels — AI Search to HomeAdvisor — streaming through Onepath AI into a response-SLA card and live booked calendar (verified on onepathai-dev, Jul 18, 2026) Launch story
Pink Callers — Pink's own multi-source Lead Flow Model runs on the Hydra rebuild in dev — same pattern, Rockstar-CSR flavored (build record, Jul 2026) Launch story
Local water/utility intelligence pages that only a specialist can own
long-tail organictreatment leads
Local water and utility intelligence pages — chemistry, contaminants, hardness, treatment pathways — grounded in official reports and tied to your offers.
Code and permit authority that builds trust and ranks locally
authority organictrust conversions
On 17 client builds · 8 live
Jurisdiction-aware permit and code guides for every service you install — winning “do I need a permit for…” searches and proving you handle the whole process.
Brand + dealer pages that capture manufacturer search demand
brand organicdealer locator traffic
On 7 client builds · 4 live
A filterable directory of every manufacturer brand you carry, with per-brand landing pages that rank for brand + service queries and build trust at the decision moment.
Safety topic hub that ranks and educates before the sale
organic trafficinspection bookings
A room-by-room home safety and security audit — locks, smoke/CO, cameras, leak sensors, aging-in-place — that generates a scored report and a pre-qualified install lead.
Ranks and gets cited for Learn / Compare / Act questions in your trade
organic trafficAI citationsassisted conversions
On 71 client builds · 36 live
A branded resource hub — guides, videos, FAQs, gated buyer's guides — with search and category navigation. The authority layer that compounds across every other pillar.
▸Search + categories
▸Featured article hero
▸Video embed support
▸Gated PDF downloads
▸SEO-optimized article schema
Live on Hydra customers
Earth Air Heating & Cooling — Learning Center featured on the staged build Launch story
Owns the AEO narrative that AI can’t quote your real prices — then converts
AI citationsquote requests
The honest-pricing authority page — a deeply localized explainer of why a chatbot's price was never a quote for your market, written from your trade's real variables: codes, permit paths, labor rates, housing stock, and live incentives. It wins the AI citation, defuses the price anchor before your estimate conversation, and turns quote-anxious shoppers into booked visits. Live on 21 Hydra client sites across HVAC, plumbing, garage doors, roofing, and water heaters.
▸Long-form authority page localized to your trade, city, codes, and utilities
▸“What AI sees vs. what your tech sees” comparisons for your top services
▸Live incentive and rebate sourcing by utility — the detail stale AI answers miss
▸Good-vs-bad AI prompt guidance that positions you as the honest expert
▸Intent-chained links into your cost guides, estimate path, and second-opinion offer
Full branch/location package so every market has real local coverage
multi-location organiclocal pack
Stand up one franchise, branch, or additional location on Hydra — main services content, location pages across a 30-mile radius, and team / company information — so every market reads as a real local company, not a cloned doorway.
▸Content for your main services at this location
▸Location / service-area pages covering a 30-mile radius
▸Team and company information for the local market
▸LocalBusiness + Place schema wired to the location
▸NAP-consistent location entity ready for GBP and citations
Neighborhood + community depth under each city for map-pack wins
local packneighborhood rankings
One level deeper than city pages: neighborhood- and community-level authority under every city you cover. GBP optimization, NAP + citation cleanup, per-neighborhood clusters, and location-attributed proof — so you show up in the local pack and AI answer engines for every service in every neighborhood, not just every city.
▸Neighborhood + community landing pages nested under your city coverage
▸Google Business Profile optimization (categories, services, attributes, weekly posts)
▸NAP consistency audit + top-tier local citation cleanup
▸Neighborhood-attributed reviews rendered on-site with schema
▸Local pages built for AI Overviews (FAQPage + LocalBusiness + Place schema per neighborhood)
City landing pages that actually rank — not thin doorway spam
local organiccity+service rankings
On 136 client builds · 52 live
A landing page for every city you serve — up to 50 cities included — with city-matched reviews, jobs completed, and local proof, so geo pages read like a real local company, not a doorway. Neighborhoods and community-level depth are a separate add-on (see Hyper Local SEO Boost).
▸Up to 50 city pages included — auto-generated from your service-area list
▸City-matched reviews, jobs completed, and local trust signals
▸Per-city LocalBusiness + Place schema for the local pack
▸Sitemap auto-update as you add cities
▸Volume beyond 50 cities scoped in your session (per-city unit rate)
Renders a data-driven co-branded local sales surface for each supplied dealer record
dealer-page visitsdealer callsquote requests
A data-driven co-branded dealer page that renders dealer identity, matched territory, optional credentials and service ZIPs, market product lines, and local call and quote actions.
▸Hisense Comfort and dealer-name co-brand lockup
▸Dealer identity with conditional license and service-ZIP details
▸Market-curated product lineup with flagship fallback
▸Call and quote links tied to the dealer record
▸Clear demo labeling for the current example dealer
A dealer citation kit with brand naming guidance, paste-ready company copy, canonical system links, and self-contained HTML blocks with Product JSON-LD where included.
▸Paste-ready About Hisense Comfort brand blurb
▸Canonical product-name and URL directory
▸Self-contained HTML blocks with Product JSON-LD in the product embeds
▸Parent-brand, consumer-brand, and product-series naming guidance
▸Links to the embed gallery, asset library, and products feed
Ranks in the affluent neighborhoods where five-figure projects live
community-page rankingshigh-value leads
Researched community collections — golf-course, waterfront, historic — built on each neighborhood's real history, housing eras, and utility programs, so you rank where the high-value homes are.
▸Researched community pages grouped into destination collections
▸Real history, housing-era, and HOA context per community
▸Utility, rebate, and permit programs that actually apply there
▸Collection index pages (golf-course, waterfront, historic…)
▸Service CTAs localized to each community's housing stock
A bespoke Hydra Build Component scoped from your LLM specifications document — $2,000 deposit to start, with final credits and timeline confirmed after our review.
▸$2,000 deposit (400 AI credits) applied toward the custom build
▸Required: custom component specifications document from any LLM (link or paste at checkout)
▸Strategy review of your spec — we confirm whether more credits or time are required
▸Written scope + revised credit estimate before additional billing
▸Production Hydra component built into your brand once scope is approved
Lets dealers preview and copy self-contained brand and product embeds without custom development
embed copiesembed previewsdealer-site adoption
A preview-and-copy gallery for three self-contained embeds: linked product showcase cards with Product JSON-LD, an unlinked comparison table with model and fit data plus Product JSON-LD, and a ConnectLife band with app-store links.
▸Product showcase cards with system-page links and Product JSON-LD
▸Comparison table with model and fit data plus Product JSON-LD, without row links
▸ConnectLife feature band with App Store and Google Play links
▸Isolated iframe preview for each embed
▸Copy code clipboard action with selectable-code fallback
Shows the revenue sitting in unchased estimates and sells the follow-up motion
simulator sessionscontact handoffs
Enter open estimates and average ticket, then watch a disciplined follow-up sequence recover revenue that's currently sitting in “we'll think about it.” Shows the value of the follow-up motion — yours or the one you're selling.
▸Open-estimate count and average-ticket inputs
▸Step-by-step follow-up sequence with per-step recovery modeling
▸Recovered-revenue total against the do-nothing baseline
E-sign estimate approval that closes jobs without a second truck roll
signed estimatescycle time
Branded estimates customers approve, sign, and pay online in minutes — Good/Better/Best tiers, legally binding e-sign, and Stripe deposit capture end the estimate chase.
Membership plans with live Stripe checkout — recurring revenue online
memberships soldMRR
A branded membership page with tiered pricing and live Stripe checkout, so customers sign up and pay for your maintenance plan in one flow — recurring revenue on autopilot.
A bespoke Hydra Build Component scoped from your LLM specifications document — $2,000 deposit to start, with final credits and timeline confirmed after our review.
▸$2,000 deposit (400 AI credits) applied toward the custom build
▸Required: custom component specifications document from any LLM (link or paste at checkout)
▸Strategy review of your spec — we confirm whether more credits or time are required
▸Written scope + revised credit estimate before additional billing
▸Production Hydra component built into your brand once scope is approved
Room diagrams that let homeowners point at the problem
qualified leadsengagement
Tabbed blueprint diagrams with glowing pins that reveal common problems — visitors tell you what's happening room by room instead of abandoning a blank form.
A homeowner-safe garage-door checklist that scores visible warning signs into healthy, tune-up, inspection, or urgent guidance and routes high-tension spring or cable concerns to a professional.
▸Grouped checklist for door, spring and cable, opener, and seal observations
▸Deterministic health score and four next-step tiers
▸Plain-language meaning for every selected warning sign
▸Standing spring and cable safety warning with stop-using guidance
▸Tier-specific membership, maintenance, inspection, or urgent-contact CTA
Turns your lead-handling promise into a playable demo that ends in a booked call
demo engagementdiscovery callsconversion rate
An interactive lead model for your homepage: visitors click any demand channel — AI Search, Google, Google Business Profile, your website, social, aggregators, Yelp, HomeAdvisor, SMS, calls, paid ads — or watch autoplay as leads stream through your intake and land as booked jobs with the right tech. Your lead-handling story becomes something prospects play with, not a paragraph they skim.
▸Eleven-channel interactive lead map with click-through and autoplay modes
▸Human-in-the-loop moments surfaced where a real CSR steps in
▸Session counter and motion design tuned to your brand system
▸Pre-filled contact / discovery handoff from any state of the model
Live on Hydra customers
See it live on Onepath AI (onepathai-dev.ciwebgroup.com) — The dev-build homepage centerpiece — “Every source in. Onepath books the best tech.” — eleven channels — AI Search to HomeAdvisor — streaming through Onepath AI into a response-SLA card and live booked calendar (verified on onepathai-dev, Jul 18, 2026) Launch story
Pink Callers — Pink's own multi-source Lead Flow Model runs on the Hydra rebuild in dev — same pattern, Rockstar-CSR flavored (build record, Jul 2026) Launch story
Makes every service-area page answer like a local, per housing type
service-area engagementcity-page conversions
A service-area widget where visitors pick their housing type and see the systems you recommend for that neighborhood — hyperlocal relevance no template city page can fake.
▸Housing-type picker per service-area page (eras, styles, stock)
A fixed seven-question storm-readiness checklist that turns yes-or-no answers into a 0–100 score, a clear readiness tier, gap-specific recommendations, and an estimate form on the same surface.
▸Seven fixed yes-or-no readiness checks with fixed weights totaling 100
▸Live 0–100 score, readiness tier, and accessible progress state
▸Gap-specific recommendation for every unanswered protection item
912 component instances are running across 174 client builds in the Hydra portfolio — 662 mapped to this catalog plus 250 fully custom components built for individual customers. These aren't projections: every count below was measured by mining the source of every client build.
Measured across the Hydra portfolio, July 2026 — mined from every client build in the Hydra monorepo.
Spotlight · Most component-rich buildLive
AirWorks Solutions, Inc. runs 13 catalog components — plus 9 custom builds.
No client build in the Hydra portfolio carries more of this catalog than AirWorks Solutions, Inc. (airworkssolutions.com) — Camarillo's family-run HVAC and plumbing team. Every chip below jumps to that component's card; the captures are the components running in production on their live site.
Why do components map to pillars instead of features?
Because a component is only worth buying for the strategy it powers. A glossary isn't “a glossary” — it's AEO and AI-search real estate. A city-page engine isn't “more pages” — it's GEO. Every component in this catalog is tagged with the pillar (or pillars) it moves, so you invest in outcomes, not features.
AAO · AXO · Agent-actionable web
SEO makes you rank. AEO makes you the answer. GEO gets you cited. AAO / AXO gets you booked.
Call it AAO (Agent Actionability Optimization — the acronym Yext coined and pushes) or AXO (Agent Experience Optimization — the acronym competitors coined and push). The industry hasn't settled on a name yet, but the discipline is the same: designing your website so AI agents can actually do things on it, not just read it. ChatGPT operators, Claude Computer Use, Gemini agents, Perplexity's browser mode, and autonomous booking agents don't just cite your business anymore — they transact on a homeowner's behalf. They drive calculators to a real numeric answer. They submit leads. They book appointments. They complete financing pre-qualifications. SEO (ranks + clicks), AEO (be the direct answer in snippets, voice, and AI Overviews), and GEO (be cited inside generative responses from ChatGPT and Perplexity) got you found. AAO / AXO gets you the booking.
It is not enough for Cortex Pulse to show a contractor gets cited in AI answers — the next question a prospect asks is “can an AI agent book a service call with me?” That is schema, LSA and citation integration, and structured booking data — territory Hydra already occupies. 99 of 107 Hydra Build Components are agent-actionable today, each exposing at least one of the four modalities below.
AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.
endpoint
Endpoints
Forms, checkouts, booking, quote submissions, and financing pre-quals AI agents can POST to on a user's behalf — no manual copy-paste.
What is SEO, and which build components improve it?
SEO (Search Engine Optimization) is the discipline of making every page on your site crawlable, fast, and unmistakably relevant so Google ranks it for the high-intent local searches your customers actually type.
For a trades contractor, organic search is the cheapest durable lead channel you can own: a page that ranks for a city + service query keeps producing calls long after an ad budget stops. Structured, indexable pages are also the raw material every other pillar builds on.
When to prioritize SEO
Prioritize SEO components when your service pages are thin, your city coverage has gaps, or competitors outrank you for the services that pay your bills.
The kind of work this covers
▸City + service combination pages with unique local proof
▸Commercial and specialty service hubs
▸Title, heading, and schema hygiene across the whole site
▸Modern image pipelines (AVIF/WebP), critical CSS, and speculative prefetch
Failure modes — what skipping SEO looks like
✕One generic services page trying to rank for every trade in every town — and ranking for none.
✕City pages that are copy-paste duplicates with the town name swapped, which Google filters as thin content.
✕Slow, unoptimized pages whose Core Web Vitals quietly cap how high they can rank.
✕Titles and headings that never mention the service or the city a buyer is searching.
Eco Electric, Plumbing, Heating & Air runs Hyper Local SEO Boost — puget Sound service-area hub with neighborhood + community coverage under every city, live on the Seattle-area build
A&E Heating & Cooling runs Permits and Code Education Center — twin Cities metro permits + codes hub live on the A&E Heating & Cooling build
Flow Pro Plumbing runs Service Area Pages Generator — east Bay service-area hub on the live build
What is AEO, and how do components win the AI answer box?
AEO (Answer Engine Optimization) is structuring your content as direct, question-shaped answers — definitions, comparisons, Q&A blocks with schema — so answer engines like Google AI Overviews, ChatGPT, and Perplexity quote you instead of a competitor.
A growing share of homeowners never see a classic list of blue links: they read the answer at the top and call whoever it names. Trades queries — “heat pump vs AC and furnace,” “what SEER rating do I need” — are exactly the questions answer engines love to summarize.
When to prioritize AEO
Prioritize AEO components when you already have baseline rankings but competitors keep getting cited in AI Overviews and answer boxes for the questions your customers ask.
The kind of work this covers
▸Glossary and definitions layers with DefinedTerm schema
▸Comparison hubs (e.g. heat pump vs AC + furnace) with consistent comparison tables
▸City-specific Q&A blocks on service-area pages
▸Troubleshooters and explainers engineered for citation
Failure modes — what skipping AEO looks like
✕Content written as sales copy instead of answers, so engines can't lift a clean quotable response.
✕No glossary or definitions layer — the long-tail “what is X” queries all go to national publishers.
✕Comparison content without consistent tables or schema, unreadable to machines.
✕Q&A that lives in a PDF or an image where no engine can parse it.
Eco Electric, Plumbing, Heating & Air runs Hyper Local SEO Boost — puget Sound service-area hub with neighborhood + community coverage under every city, live on the Seattle-area build
A&E Heating & Cooling runs Permits and Code Education Center — twin Cities metro permits + codes hub live on the A&E Heating & Cooling build
What is GEO, and how do components help you own your service area?
GEO (Geographic Optimization) is proving — page by page, review by review — that you genuinely serve each city and neighborhood in your footprint, so local searches and the map pack favor you over lead brokers three states away.
Trades businesses win or lose by radius. A homeowner in one suburb doesn't care that you rank downtown; they want evidence you work on their street. Neighborhood-level depth and location-attributed proof are what separate a real local company from a directory page.
When to prioritize GEO
Prioritize GEO components when you serve many towns but only rank in your home city, or when your service-area pages all say the same thing with a different city name.
The kind of work this covers
▸Neighborhood-level content depth for your top cities
▸Location-attributed review schema on city pages
▸City-context layers: local rebates, climate, and permit guidance
▸Per-city proof: jobs completed, local team, local photos
Failure modes — what skipping GEO looks like
✕A single “Areas We Serve” list standing in for real local pages.
✕Programmatic geo variants with zero local proof — a classic doorway-page pattern search engines demote.
✕Reviews with no location attribution, wasting the local trust they could be building.
✕No city context — rebates, climate, permit rules — that only a real local company would publish.
Eco Electric, Plumbing, Heating & Air runs Hyper Local SEO Boost — puget Sound service-area hub with neighborhood + community coverage under every city, live on the Seattle-area build
A&E Heating & Cooling runs Permits and Code Education Center — twin Cities metro permits + codes hub live on the A&E Heating & Cooling build
Flow Pro Plumbing runs Service Area Pages Generator — east Bay service-area hub on the live build
What is AI Search visibility, and which components make you citable?
AI Search visibility is making your business machine-readable — citable stat blocks, FAQPage schema, an llms.txt manifest, and entity-consistent naming — so large language models can verify who you are and recommend you in generated answers.
When a homeowner asks ChatGPT or Gemini “who should replace my furnace near me,” the model recommends businesses it can verify. Consistent entities, structured facts, and citable proof are the difference between being the recommendation and being invisible.
When to prioritize AI Search
Prioritize AI Search components when you want to show up inside generated answers — especially in markets where competitors are already being named by AI assistants.
The kind of work this covers
▸Citable stat blocks with published sources
▸FAQPage schema on every question-led section
▸llms.txt and llms-full.txt manifests
▸Entity-consistent naming across every page and profile
Failure modes — what skipping AI Search looks like
✕Inconsistent business naming across pages, so models can't resolve you as one entity.
✕Claims with no structured, citable source — LLMs skip what they can't verify.
✕No llms.txt or schema layer, leaving AI crawlers to guess what you do and where.
✕Authority signals (press, credentials, reviews) buried in images or third-party silos.
Eco Electric, Plumbing, Heating & Air runs Hyper Local SEO Boost — puget Sound service-area hub with neighborhood + community coverage under every city, live on the Seattle-area build
A&E Heating & Cooling runs Permits and Code Education Center — twin Cities metro permits + codes hub live on the A&E Heating & Cooling build
Tall Pines Roofing runs Why AI Doesn't Know Your Pricing — the roofing edition — why “the deck decides” and no model has ever seen your decking
First Choice Garage Doors runs Why AI Doesn't Know Your Pricing — the garage-door edition — AI prices the panel; the real job is the counterbalance system
What is CRO, and which components turn traffic into booked jobs?
CRO (Conversion Rate Optimization) is engineering the on-page moments — calculators, quote capture, booking, sticky call rails — that turn a visitor you already earned into a lead in your CRM, instead of a bounce.
Traffic is only half the equation: the median CI Web Group client site converts 4.7% of visitors versus the industry's 2–3%, and that difference is built from components, not luck. For a contractor, one extra booked job a week usually pays for the component that captured it.
When to prioritize CRO
Prioritize CRO components when your traffic is healthy but calls and form fills lag — the highest-leverage lever once visibility exists.
The kind of work this covers
▸Exit-intent quote capture
▸Journey and consumer-state selectors (“Where are you with your home?”)
▸Seasonal promotion engines tied to live weather
▸SMS/text-first contact, sticky call rails, and financing calculators
Failure modes — what skipping CRO looks like
✕“Call for pricing” as the only next step, bouncing the majority who want a ballpark first.
✕One generic contact form doing the work of a quote builder, a booking flow, and an estimator.
✕No mobile thumb-reach actions — the call button lives in a hamburger menu.
✕Leaving abandoning visitors unrecovered when a low-friction exit offer would have captured them.
A&E Heating & Cooling runs Permits and Code Education Center — twin Cities metro permits + codes hub live on the A&E Heating & Cooling build
Eco Electric, Plumbing, Heating & Air runs Why AI Doesn't Know Your Pricing — the flagship multi-trade edition — Seattle permit paths (SDCI vs. state L&I), utility-by-address rebate sourcing, and the expired-25C-credit correction chatbots still get wrong
Tall Pines Roofing runs Why AI Doesn't Know Your Pricing — the roofing edition — why “the deck decides” and no model has ever seen your decking
First Choice Garage Doors runs Why AI Doesn't Know Your Pricing — the garage-door edition — AI prices the panel; the real job is the counterbalance system
What is AAO / AXO, and which components let AI agents transact on your site?
AAO / AXO is designing your website to be transactable by AI agents — accurate structured data, accurate listings, schema, and booking / ordering / quote endpoints an agent can actually execute against on a homeowner's behalf. The industry hasn't settled on a name yet: Yext pushes AAO (Agent Actionability Optimization), competitors push AXO (Agent Experience Optimization), and both describe the same discipline — the transactional layer that sits underneath SEO (ranks + clicks), AEO (be the direct answer in snippets, voice, and AI Overviews), and GEO (be cited inside generative responses from ChatGPT and Perplexity). SEO / AEO / GEO make you readable and citable; AAO / AXO makes you executable. It is not enough for Cortex Pulse to show a contractor gets cited in AI answers — the next question a prospect asks is “can an AI agent book a service call with me?” That is schema, LSA and citation integration, and structured booking data — territory Hydra already occupies.
The next generation of AI assistants doesn't just cite your business, it acts on behalf of a homeowner — asks your site for a heat-pump sizing, requests a financing pre-qualification, books the actual appointment. Contractors whose sites are pure content will get read past. Contractors whose sites expose real endpoints, real configurators, and real schema will get the booking — regardless of whether the market ends up calling the discipline AAO or AXO.
AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.
When to prioritize AXO
Prioritize AXO components when you want AI agents (and headless browsers driven by them) to reach a machine-readable outcome on your site — a price range, a system recommendation, a booked slot, a financing decision — without a human being manually copy-pasting from a search result.
The kind of work this covers
▸Financing calculators wired to soft-pull pre-qualification (GreenSky / Synchrony / Wisetack) with an instant credit decision
▸HVAC sizing and system-by-home-type recommenders whose numeric outputs are machine-readable
▸Garage-door and home-exterior visualizers where the agent can drive the configurator and get a rendered preview back
▸Live booking endpoints that write into ServiceTitan / HousecallPro / FieldEdge in real time
▸Filterable product, brand, and service-area catalogs an agent can traverse programmatically
Failure modes — what skipping AXO looks like
✕Body-copy-only pages that read well to a human but expose no configurable input, no submission endpoint, and no structured facts an agent can extract.
✕Prices, availability, and specs locked inside images or unlabeled tables an agent can't parse.
✕“Call for a quote” as the only action, forcing every agent-assisted homeowner to drop out of the AI flow.
✕Calculators that render results client-side but never emit them into DOM in a machine-readable shape.
✕Booking / quote endpoints that require a CAPTCHA before an agent could ever submit on a user's behalf.
What is SXO, and which components make the whole search journey succeed?
SXO (Search Experience Optimization) is optimizing the whole search-to-satisfaction journey — not just where you rank, but whether a searcher lands, engages, completes a task, and comes back. It ties SEO (getting found), AEO (being the answer), and CRO (converting) into one measurable outcome: did the searcher's journey actually succeed? Google's Page Experience signals, engagement metrics, and downstream task completion are all part of the ranking algorithm now, so ranking optimizations that clash with intent don't hold.
A #1 rank means nothing if 80% of visitors bounce back to the SERP within seconds. Google measures that pogo-stick behavior and demotes results that fail it — which means the ranking budget you spent on SEO can be undone by a slow, distracting, or intent-mismatched page. Contractors optimizing for the search-experience layer keep their rank AND convert the visits it earns.
AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.
When to prioritize SXO
Prioritize SXO components when your rankings are healthy but calls, forms, and booked jobs lag — or when a competitor with worse rank is beating you on the same query because their page satisfies the visit and yours doesn't.
The kind of work this covers
▸Task-completion tools — sizing calculators, financing pre-qual, visualizers, booking endpoints — that let the visit end in a real outcome
▸SERP CTR primitives — rich-result schema (Product, Review, FAQ), review-star surfacing, honest pricing bands in meta
▸Engagement + dwell — interactive diagrams, symptom checkers, learning centers that reward the click with substance
▸Return-visit design — bookmarkable pages, saved-configuration links, email capture that gives them a reason to come back
▸Exit-recovery paths — exit-intent quote capture, sticky call rails so a leaving visitor still becomes a lead
Failure modes — what skipping SXO looks like
✕Ranking for high-intent queries with a page that reads like a corporate brochure instead of a service dispatch — the visit ends before the phone rings.
What is LSO, and which components win the map pack + Google Business Profile?
LSO (Local Search Optimization) is winning the map pack, the local pack, and the city-anchored SERPs — the search surfaces where a homeowner in your service area asks Google, ChatGPT, or Gemini for a contractor near them. It combines a canonical Google Business Profile, NAP consistency across citations, per-city entity clarity, location-attributed proof (reviews, licenses, team, permits), and city-specific service content into one coordinated signal that resolves your business as THE local answer.
For a home-service contractor, local search is where the money is: a homeowner at 6 a.m. with a broken furnace types "heating repair Delano" — and the businesses in the top three map results book that job. Ranking downtown when you serve suburbs is a lost lead. LSO is the pillar that turns your service-area footprint into a per-city entity graph the search engines can resolve.
When to prioritize LSO
Prioritize LSO components when your Google Business Profile is thin, your service-area coverage has gaps, competitors dominate the map pack, or reviews don't carry the city name they were left in. Also whenever you enter a new market — LSO is what turns "we technically serve that town" into a citation the AI can name.
The kind of work this covers
▸Service Area Pages Generator — up to 50 city pages with per-city LocalBusiness + Place schema
▸Hyper Local SEO Boost — GBP optimization + neighborhood clusters + NAP cleanup
▸Per-City Testimonial Rotation — city-matched reviews with location-attributed schema
▸Permits & Code Education Center — per-city permit rules as local-authority content
Eco Electric, Plumbing, Heating & Air runs Hyper Local SEO Boost — puget Sound service-area hub with neighborhood + community coverage under every city, live on the Seattle-area build
A&E Heating & Cooling runs Permits and Code Education Center — twin Cities metro permits + codes hub live on the A&E Heating & Cooling build
Flow Pro Plumbing runs Service Area Pages Generator — east Bay service-area hub on the live build
Air It Up Air Conditioning & Heating runs Emergency / After-Hours Router — emergency HVAC service landing with 24/7 routing live on the New Orleans build
All 107 components, ordered from search-demand engines (Tier 1) down to delight tools (Tier 5). Live captures and designed previews ship with every card — prices, SKUs, and turnarounds match the order catalog and the PMS store.
A bespoke Hydra Build Component scoped from your LLM specifications document — $2,000 deposit to start, with final credits and timeline confirmed after our review.
▸$2,000 deposit (400 AI credits) applied toward the custom build
▸Required: custom component specifications document from any LLM (link or paste at checkout)
▸Strategy review of your spec — we confirm whether more credits or time are required
▸Written scope + revised credit estimate before additional billing
▸Production Hydra component built into your brand once scope is approved
Full branch/location package so every market has real local coverage
multi-location organiclocal pack
Stand up one franchise, branch, or additional location on Hydra — main services content, location pages across a 30-mile radius, and team / company information — so every market reads as a real local company, not a cloned doorway.
▸Content for your main services at this location
▸Location / service-area pages covering a 30-mile radius
▸Team and company information for the local market
▸LocalBusiness + Place schema wired to the location
▸NAP-consistent location entity ready for GBP and citations
Local water/utility intelligence pages that only a specialist can own
long-tail organictreatment leads
Local water and utility intelligence pages — chemistry, contaminants, hardness, treatment pathways — grounded in official reports and tied to your offers.
Shoppable equipment catalog that keeps research on your domain
product organicpre-qualified quotes
On 6 client builds · 4 live
A shoppable catalog of the equipment you install — specs, efficiency ratings, and estimated install price ranges — that turns spec shoppers into pre-qualified quote requests.
Neighborhood + community depth under each city for map-pack wins
local packneighborhood rankings
One level deeper than city pages: neighborhood- and community-level authority under every city you cover. GBP optimization, NAP + citation cleanup, per-neighborhood clusters, and location-attributed proof — so you show up in the local pack and AI answer engines for every service in every neighborhood, not just every city.
▸Neighborhood + community landing pages nested under your city coverage
▸Google Business Profile optimization (categories, services, attributes, weekly posts)
▸NAP consistency audit + top-tier local citation cleanup
▸Neighborhood-attributed reviews rendered on-site with schema
▸Local pages built for AI Overviews (FAQPage + LocalBusiness + Place schema per neighborhood)
Code and permit authority that builds trust and ranks locally
authority organictrust conversions
On 17 client builds · 8 live
Jurisdiction-aware permit and code guides for every service you install — winning “do I need a permit for…” searches and proving you handle the whole process.
Facility and audience pages (PM, restaurants, warehouses) that win B2B search
commercial organicportfolio leads
Audience and facility-type pages — property managers, restaurants, warehouses, healthcare, schools, municipal — so commercial search demand has a real home.
▸Up to 8 commercial audience / facility page templates
▸Unique local + code-aware copy per audience
▸Service schema + internal links into commercial service hubs
Captures “how much does X cost” searches with honest local ranges
high-intent organicquote requests
On 15 client builds · 11 live
Transparent pricing-guide pages — low/average/high ranges and cost-factor breakdowns — that rank for the highest-intent “how much does X cost” queries and convert price shoppers.
Home-type pages that match how homeowners search (ranch, two-story, condo…)
organic trafficqualified leads
Recommends the right system from home type, square footage, climate zone, and fuel source — a right-sized recommendation with an estimated install range and a full home profile on the lead.
▸Home type selector (ranch, two-story, townhome, condo, mobile)
▸Square footage + climate zone + fuel source inputs
City landing pages that actually rank — not thin doorway spam
local organiccity+service rankings
On 136 client builds · 52 live
A landing page for every city you serve — up to 50 cities included — with city-matched reviews, jobs completed, and local proof, so geo pages read like a real local company, not a doorway. Neighborhoods and community-level depth are a separate add-on (see Hyper Local SEO Boost).
▸Up to 50 city pages included — auto-generated from your service-area list
▸City-matched reviews, jobs completed, and local trust signals
▸Per-city LocalBusiness + Place schema for the local pack
▸Sitemap auto-update as you add cities
▸Volume beyond 50 cities scoped in your session (per-city unit rate)
Brand + dealer pages that capture manufacturer search demand
brand organicdealer locator traffic
On 7 client builds · 4 live
A filterable directory of every manufacturer brand you carry, with per-brand landing pages that rank for brand + service queries and build trust at the decision moment.
Safety topic hub that ranks and educates before the sale
organic trafficinspection bookings
A room-by-room home safety and security audit — locks, smoke/CO, cameras, leak sensors, aging-in-place — that generates a scored report and a pre-qualified install lead.
Garage, sunroom, patio, and addition pages for niche high-intent searches
niche organicductless leads
High-intent room and space pages — garage comfort, sunrooms, enclosed patios, additions, lanais — that match how people actually search for ductless and specialty installs.
Ranks and gets cited for Learn / Compare / Act questions in your trade
organic trafficAI citationsassisted conversions
On 71 client builds · 36 live
A branded resource hub — guides, videos, FAQs, gated buyer's guides — with search and category navigation. The authority layer that compounds across every other pillar.
▸Search + categories
▸Featured article hero
▸Video embed support
▸Gated PDF downloads
▸SEO-optimized article schema
Live on Hydra customers
Earth Air Heating & Cooling — Learning Center featured on the staged build Launch story
Owns the AEO narrative that AI can’t quote your real prices — then converts
AI citationsquote requests
The honest-pricing authority page — a deeply localized explainer of why a chatbot's price was never a quote for your market, written from your trade's real variables: codes, permit paths, labor rates, housing stock, and live incentives. It wins the AI citation, defuses the price anchor before your estimate conversation, and turns quote-anxious shoppers into booked visits. Live on 21 Hydra client sites across HVAC, plumbing, garage doors, roofing, and water heaters.
▸Long-form authority page localized to your trade, city, codes, and utilities
▸“What AI sees vs. what your tech sees” comparisons for your top services
▸Live incentive and rebate sourcing by utility — the detail stale AI answers miss
▸Good-vs-bad AI prompt guidance that positions you as the honest expert
▸Intent-chained links into your cost guides, estimate path, and second-opinion offer
An A-to-Z glossary where every SEER, MERV, BTU, and TXV entry gets its own indexable page with DefinedTerm schema — pure answer-engine real estate LLMs love to cite.
Renders a data-driven co-branded local sales surface for each supplied dealer record
dealer-page visitsdealer callsquote requests
A data-driven co-branded dealer page that renders dealer identity, matched territory, optional credentials and service ZIPs, market product lines, and local call and quote actions.
▸Hisense Comfort and dealer-name co-brand lockup
▸Dealer identity with conditional license and service-ZIP details
▸Market-curated product lineup with flagship fallback
▸Call and quote links tied to the dealer record
▸Clear demo labeling for the current example dealer
A dealer citation kit with brand naming guidance, paste-ready company copy, canonical system links, and self-contained HTML blocks with Product JSON-LD where included.
▸Paste-ready About Hisense Comfort brand blurb
▸Canonical product-name and URL directory
▸Self-contained HTML blocks with Product JSON-LD in the product embeds
▸Parent-brand, consumer-brand, and product-series naming guidance
▸Links to the embed gallery, asset library, and products feed
Ranks in the affluent neighborhoods where five-figure projects live
community-page rankingshigh-value leads
Researched community collections — golf-course, waterfront, historic — built on each neighborhood's real history, housing eras, and utility programs, so you rank where the high-value homes are.
▸Researched community pages grouped into destination collections
▸Real history, housing-era, and HOA context per community
▸Utility, rebate, and permit programs that actually apply there
▸Collection index pages (golf-course, waterfront, historic…)
▸Service CTAs localized to each community's housing stock
An interactive map of the circuits in a home — what's on each breaker, what trips and why — that makes your electrical brand the one homeowners actually understand.
▸“Your home electrical map” interactive scene, room by room
A local weather and safety hub that translates current conditions, air quality, and the seven-day forecast into system-specific impact guidance, preparedness playbooks, and the right service path.
▸Service-area city selector with current weather and air-quality readings
▸System impact board for cooling, heating, indoor air, plumbing, and backup power
▸Seven-day outlook with honest stress states and resilient API fallbacks
▸Regional safety playbooks for heat, smoke, wind, cold, rain, and earthquake or gas safety
▸Source attribution, emergency-language review, and condition-specific service CTAs
A metro-level OEM hub that combines configured distributor territory, branch coverage, local product recommendations, dealer discovery, local answers, incentive sources, and quote routing.
▸Climate-aware market hero and data-driven distributor co-branding
▸Territory map, ZIP zones, and available branch directory
▸Market-curated product lineup and local specification context
▸Dealer locator, local Q&A, learning links, and market quote form
▸Named incentive sources with freshness and eligibility caveats
An interactive who-owns-which-pipe diagram — city main, lateral, private line — that answers the first question every sewer customer asks and captures the repair-vs-replace lead.
▸Interactive property-line diagram: city main vs. lateral vs. private line
▸Local jurisdiction responsibility rules in plain language
▸Insurance and utility-program framing for your market
▸Repair-vs-replace decision hand-off with quote CTA
▸Article + FAQ schema for responsibility questions
Shows cost → incentives → monthly payment so shoppers can say yes on-site
financed quotesrebate-driven leadsclose rate
A coordinated money layer — cost pages, financing math, rebate stacking, and monthly-payment CTAs — so shoppers see the real number and can say yes without leaving the site.
▸Cost / how-much framing pages for your top services
▸Financing calculator placement with partner-ready math
▸Rebate + incentive stack view (utility / federal / manufacturer)
▸Monthly-payment CTAs on high-intent service and equipment pages
▸CRM fields for quote amount, term, and incentive assumptions
Live on Hydra customers
Eco Electric, Plumbing, Heating & Air — Home Energy Savings Planner / rebate + financing stack on Eco Launch story
Avatex Service Company — Wisetack-style financing + project payment surfaces in Houston Launch story
Builds a full project + payment plan the homeowner can say yes to
project quotesfinanced jobs
On 8 client builds · 4 live
A multi-trade project builder with a sticky live estimate — check off Furnace, AC, Plumbing, Insulation and watch the monthly payment, daily-cost framing, and bill savings update, then pre-qualify.
A search-ready symptom hub — taxonomy pages, guided triage, and booking CTAs — that owns “AC not cooling / furnace making noise” demand and routes every session to the right service tier.
▸Symptom hub index with trade-aware taxonomy (up to 12 seed pages)
▸Guided triage / decision-tree checker wired to booking
▸Safe DIY check + when-to-call framing per symptom
▸Article + FAQPage schema for AI citation
▸Session summary handoff to CRM with recommended service tier
Live on Hydra customers
Progressive Heating & Air — Interactive symptom check on the San Diego Hydra build Launch story
HVAC Repair Charleston — Live HVAC troubleshooting / symptom path on the Charleston build Launch story
Turns upgrade interest into a scored savings plan and lead
upgrade leadselectrification quotes
On 2 client builds · 2 live
Visitors tap upgrades to build a custom energy plan — a live efficiency score ring, per-upgrade $/yr savings, and their plan emailed as a PDF. Ideal for HVAC and electrification.
Lets shoppers see monthly payments and apply without leaving the site
financing appsclose rate
On 23 client builds · 11 live
A sticky monthly-payment calculator wired straight into your lender's soft-pull pre-qualification (GreenSky, Synchrony, Wisetack, Service Finance) — every calculation is a captured lead.
▸Monthly payment slider with term and APR options
▸Promo plans (0% for 12 mo, deferred interest)
▸Lender API / deep-link integration
▸Soft-pull pre-qualification with instant decision
Turns browsers into priced quote requests in one sitting
quote requestsconversion rate
On 19 client builds · 8 live
Guided inputs (system size, home age, ZIP) return a real price range with a financing preview — capturing the large share of visitors who bounce on “call for pricing.”
Stacks rebates + financing so the real net price is obvious
qualified leadsaverage ticket
Stacks federal, state, utility, and manufacturer rebates against financing in one view — a $14k system becomes $8,200 after rebates becomes a monthly number, in real time.
Self-serve troubleshooting that still hands off to a booked tech
service bookingstime on page
On 6 client builds · 2 live
A guided symptom-to-solution diagnostic — pick the system, select symptoms, step through branching questions — that surfaces likely causes and pushes a pre-qualified lead into the CRM.
▸Branching symptom → cause decision tree
▸DIY safety checks + when-to-call-a-pro guidance
▸Urgency scoring (no heat / no cool / comfort)
▸Pre-qualified lead capture with system + symptom payload
Room diagrams that let homeowners point at the problem
qualified leadsengagement
Tabbed blueprint diagrams with glowing pins that reveal common problems — visitors tell you what's happening room by room instead of abandoning a blank form.
Captures homeowners who already have a competitor quote
quote reviewswin-back jobs
On 6 client builds · 5 live
A structured funnel for homeowners who already have a competitor quote — capture the quote amount, competitor, and job type, then win the job with a free second opinion.
Interactive home diagram that names the problem and starts a job
interactive leadssession depth
On 10 client builds · 4 live
An interactive illustrated home where visitors tap trouble spots to build their own service list beside a lead form — the journey selector that asks “where are you with your home?” instead of “contact us.”
Utility-aware rebate explorer that makes incentives bookable
rebate-driven leadsheat pump attach
On 38 client builds · 18 live
A state-aware, filterable rebate catalog — “Up to $X” headline cards, eligibility criteria, and program links — the city-context layer that proves you know the local incentive landscape.
Sizing tool that educates and captures a quote-ready lead
calculator leadssystem quotes
On 10 client builds · 6 live
A Manual-J-lite sizing tool — square footage, climate zone, insulation — that captures leads from “what size AC do I need” searches and hands off to a proper load calculation.
▸Square-footage + climate-zone inputs
▸Tonnage / BTU output with range
▸Result-gate lead capture (zip + email)
▸Auto-CTA to book Manual-J
▸SEO landing per city
Live on Hydra customers
Avatex Service Company — AC-sizing calculator that estimates tonnage from square footage, live on the Houston build Launch story
Photo-in, triage-out — fastest path from phone camera to dispatch
mobile leadsspeed-to-quote
A one-tap “text a photo of your unit” button — the SMS/text-first contact path — with inbound photos auto-tagged and routed to a live tech for fast triage.
Detects mouse-to-close intent on desktop (scroll + idle on mobile) and slides in a low-friction 2-field quote offer — recovering visitors you already paid to earn.
Five pricing-page tools that meet every visitor at their actual question
tab engagementcontact handoffsplan conversions
Five conversion tools in one tabbed suite on your plans or pricing page: a fit quiz, a marketing-leak calculator, an after-hours estimator, a speed-to-lead planner, and a hire-vs-service comparator — every tab ending in a pre-filled contact handoff.
▸Five-tool tabbed suite with deep-linkable tabs (#calc-fit, #calc-leak, …)
▸Fit quiz scoring the visitor's gap — daytime, nights, follow-up, or all
▸Your real published pricing as the default inputs — honest math only
▸Pre-filled contact handoff from every tab
Live on Hydra customers
See it live on Pink Callers (/plans) — The five-tool CRO calculator suite on the Hydra rebuild's plans page — Desk Fit Quiz, Marketing Leak, After-Hours Estimator, Outbound Block Planner, Hire-vs-Desk Comparator (dev preview, verified Jul 18, 2026) Launch story
A homeowner-facing duct replacement calculator that combines system size, layout, duct age and material, return-air design, room count, and symptoms into airflow guidance, a risk band, and an honest seal, modify, or replace next step.
▸Guided inputs for system size, stories, duct location, material, age, returns, supplied rooms, and symptoms
▸Deterministic airflow, trunk, branch, and static-pressure risk guidance
▸Seal, targeted-modification, or replacement recommendation with sourced non-binding cost bands
▸Duct lifespan, warranty, and non-diagnostic safety framing
▸Measured-assessment CTA plus interaction analytics
Panel-headroom answers that become panel-upgrade and EV-charger leads
panel upgrade leadsEV charger quotes
An NEC-based load calculator that answers “does my panel have room?” in the browser — and turns the answer into a panel-upgrade or EV-charger quote request.
▸NEC 220.82-style load worksheet in plain language
▸Square footage, appliance, and EVSE inputs with instant amperage math
▸Panel headroom verdict with next-step CTA (upgrade quote / EV charger install)
▸Machine-readable results block for AI answer engines
A homeowner-safe garage-door checklist that scores visible warning signs into healthy, tune-up, inspection, or urgent guidance and routes high-tension spring or cable concerns to a professional.
▸Grouped checklist for door, spring and cable, opener, and seal observations
▸Deterministic health score and four next-step tiers
▸Plain-language meaning for every selected warning sign
▸Standing spring and cable safety warning with stop-using guidance
▸Tier-specific membership, maintenance, inspection, or urgent-contact CTA
Interactive garage door anatomy diagrams by home type — single-car, two-car, detached, and carriage house — so homeowners see what every spring, cable, track, and sensor does, plus the warning signs it's failing.
▸Interactive anatomy diagrams for four home types (single-car, two-car, detached, carriage house)
▸Numbered callouts for springs, cables, tracks, rollers, openers, and safety sensors
▸Warning-sign copy tied to each failing component
▸Component reference + FAQ engineered for AI answer engines
Matches outage-anxious shoppers to a generator option and a quote
quiz completionsgenerator leads
A guided backup-power quiz that matches a home to the right generator option — portable, standby, or battery — and hands off a qualified, storm-motivated lead.
▸Guided quiz: outage needs, home size, fuel, budget band
▸Generator option match (standby / portable / battery) with honest trade-offs
▸Wattage and transfer-switch education along the way
▸Qualified-lead hand-off with quiz context attached
▸Host placement on your generators hub with FAQ schema
A dismissible, accessible hazard card that shows a real live signal only when source data warrants it and otherwise rotates clearly labeled preparedness guidance.
▸Live-source polling with explicit timeout, failure, and refresh behavior
▸Rules that prevent quiet-day data from being presented as an active alert
▸Preparedness fallback rotation labeled separately from live conditions
▸Accessible expanded, collapsed, dismiss, keyboard, reduced-motion, and mobile states
Explains current heat and humidity in comfort terms and routes the right indoor-air or service next step
condition-card engagementindoor-air clickssame-day service requests
A live climate card that turns temperature, humidity, and feels-like data into plain-language cooling and indoor-air guidance with a condition-specific next step.
▸Live temperature, feels-like, and relative-humidity metrics
▸Pure extreme-heat, high-humidity, warm-humid, and mild interpretation rules
▸Condition-specific service or indoor-air CTA
▸Honest static climate fallback when live data fails
A live weather router that turns current temperature, feels-like conditions, and official alerts into system-load guidance, homeowner tips, and a dynamic emergency, call, or maintenance action.
▸Open-Meteo current conditions plus official weather-alert integration
▸Pure condition assessment for deep cold, cold, shoulder, warm, and extreme heat
▸System-load explanation and concrete homeowner tips
▸Dynamic emergency, call, or maintenance CTA
▸Deterministic offline fallback and source attribution
Filters dealer records within one market and preserves honest onboarding and out-of-territory states
market ZIP searchesdealer profile visitsquote handoffs
A market-scoped ZIP locator that filters non-demo dealer records by market slug and optional service ZIP while preserving onboarding and out-of-territory states.
▸Market-bound ZIP input with inbound query-parameter prefill
▸Non-demo roster filtering by market slug
▸Optional service-ZIP filtering within the market roster
Prospects quantify their own missed-revenue leak before the first call
calculator completionsqualified calls
Owners enter call volume, close rate, and average ticket and watch what unanswered demand actually costs — with a live problem-pulse ticker and a loss-to-gain bridge showing what each fix recovers. The visitor diagnoses their own leak before you ever get on a call.
▸Missed-revenue model — volume, answer rate, close rate, average ticket inputs
▸Live problem-pulse ticker animating the cost of the status quo
▸Loss-to-gain bridge chart itemizing what each recovery lever returns
▸Pre-filled contact handoff carrying the visitor's own numbers
Turns your lead-handling promise into a playable demo that ends in a booked call
demo engagementdiscovery callsconversion rate
An interactive lead model for your homepage: visitors click any demand channel — AI Search, Google, Google Business Profile, your website, social, aggregators, Yelp, HomeAdvisor, SMS, calls, paid ads — or watch autoplay as leads stream through your intake and land as booked jobs with the right tech. Your lead-handling story becomes something prospects play with, not a paragraph they skim.
▸Eleven-channel interactive lead map with click-through and autoplay modes
▸Human-in-the-loop moments surfaced where a real CSR steps in
▸Session counter and motion design tuned to your brand system
▸Pre-filled contact / discovery handoff from any state of the model
Live on Hydra customers
See it live on Onepath AI (onepathai-dev.ciwebgroup.com) — The dev-build homepage centerpiece — “Every source in. Onepath books the best tech.” — eleven channels — AI Search to HomeAdvisor — streaming through Onepath AI into a response-SLA card and live booked calendar (verified on onepathai-dev, Jul 18, 2026) Launch story
Pink Callers — Pink's own multi-source Lead Flow Model runs on the Hydra rebuild in dev — same pattern, Rockstar-CSR flavored (build record, Jul 2026) Launch story
Matches a homeowner ZIP to the configured territory and market-page handoff
ZIP searchesterritory matchesmarket-page handoffs
A national ZIP matcher that accepts inbound ZIP deep links, resolves a configured OEM territory and distributor context, and links matched visitors to the market page or unmatched visitors to a generic contact fallback.
▸Accepts and prefills inbound ZIP query parameters
▸Territory matching against the configured coverage dataset
▸Matched ZIP market-page link that preserves ?zip=
▸Unmatched ZIP contact fallback to /contact?zip=
▸Accessible national territory map and market links
A local heating-cost calculator that compares annual operating-cost ranges across the fuels a market actually uses, with editable rates, envelope assumptions, and efficiency bands.
▸Home-size, envelope, current-fuel, local-rate, and optional-system inputs
▸Annual delivered-load estimate using a documented climate model
▸Cheapest-first annual operating-cost ranges by fuel or equipment type
▸Editable EIA-backed starting rates and efficiency-basis disclosure
▸No-rebate, estimate-only framing and load-calculation CTA
Makes every service-area page answer like a local, per housing type
service-area engagementcity-page conversions
A service-area widget where visitors pick their housing type and see the systems you recommend for that neighborhood — hyperlocal relevance no template city page can fake.
▸Housing-type picker per service-area page (eras, styles, stock)
Honest $5k-rule decision tool that captures repair-vs-replace shoppers
decision leadsreplace attach rate
On 31 client builds · 11 live
Four quick questions — system age, repair cost, breakdown history, refrigerant — return an honest repair-or-replace verdict with the math shown: the industry “$5,000 rule” (age × repair cost) made transparent, framed as “a starting point, not a diagnosis.” An anti-upsell trust builder that converts because it's honest.
▸Four-question assessment: system age, repair cost, breakdown history, refrigerant
▸Verdict banner with the reasoning spelled out line by line
▸The industry “$5,000 rule” (age × repair cost) shown transparently
▸“Starting point, not a diagnosis” framing with assessment CTA + click-to-call
▸Underlying repair-vs-replace Q&A content engineered for AI answer engines
Live on Hydra customers
Avatex Service Company — Three-question repair-or-replace check (system age, repair cost, recent breakdowns) that renders an honest verdict, live on the Houston build Launch story
A homepage hero card with live local temperature and conditions, a seasonal calendar, a condition-aware recommendation, and a call-or-book action that remains useful when the weather feed is unavailable.
▸Live local temperature and condition display with reserved layout space
▸Twelve-month seasonal ring and current-month context
▸Condition-band recommendation with call-versus-book routing
▸Loading, error, no-JavaScript, and reduced-motion-safe states
An efficiency-upgrade calculator where only average monthly cooling cost, current SEER, and comparison SEER drive the savings result, with an informational tonnage selector alongside percentage, annual, and five-year savings.
▸Average monthly cooling-cost input
▸Current SEER and comparison SEER inputs
▸Informational tonnage selector
▸Savings percentage, annual savings, and five-year savings outputs
▸Estimate framing with a 2,800-cooling-hours note and upgrade CTA
A fixed seven-question storm-readiness checklist that turns yes-or-no answers into a 0–100 score, a clear readiness tier, gap-specific recommendations, and an estimate form on the same surface.
▸Seven fixed yes-or-no readiness checks with fixed weights totaling 100
▸Live 0–100 score, readiness tier, and accessible progress state
▸Gap-specific recommendation for every unanswered protection item
As-seen-in hub that feeds SEO, AI citations, and sales decks
brand trustPR citations
On 3 client builds
A branded newsroom — press mentions, awards, downloadable media kit — that signals authority to homeowners, journalists, and AI answer engines. Ships with a written-and-distributed press release plus a Catalyst for the Trades podcast interview.
▸Branded newsroom / press hub page
▸Press mention logo bar and featured coverage cards
▸Downloadable media kit (logos, bios, photos)
▸Included: written + distributed press release
▸Included: Catalyst for the Trades podcast interview
Launch and feature creative that announces what the site actually ships
launch reachsocial proof
Twenty branded social designs — delivered as sixty ready-to-post files — that announce your new website's go-live and put every consumer-facing feature it ships in front of your followers: the estimator, online booking, Learning Center, reviews wall, financing, membership plan, and more. Your launch gets a feed's worth of proof, not one post.
Built by the Trades — Stop-running-your-trade-business-on-gut-feel launch creative — the Built by the Trades brand voice carried into announcement graphics Launch story
Manufacturer and license proof where shoppers look for it
trust signalsdealer credibility
On 6 client builds · 3 live
One trust wall of every certification, manufacturer partnership, and award — NATE, EPA, BBB, factory authorizations — grouped, filterable, and linked to proof.
Side-by-side differentiation that makes “why you” obvious
close ratetrust conversions
On 4 client builds · 2 live
A side-by-side comparison of you vs. lead brokers, PE-backed roll-ups, and franchises — consistent comparison rows with a highlighted “Recommended” column, readable by humans and answer engines alike.
Local reviews on the right city pages — proof where it ranks
local trustcity conversion
Shows city-matched reviews on each city page — location-attributed review schema with nearest-metro fallback — for measurable local conversion lift and SERP stars.
Publishes a response promise that sets you apart from voicemail competitors
form completionanswer rate perception
A live “Average callback: 12 minutes” badge near every form, fed by real call-tracking data — and auto-hidden if speed slips, so the promise stays honest.
Converts against legacy answering services with side-by-side switch economics
comparisons runswitch conversations
A side-by-side cost-and-outcome model against a legacy answering service: what message-taking costs in lost bookings versus intake that actually books. Built for any business selling a better front desk — or any contractor deciding between them.
▸Side-by-side outcome model — messages taken vs jobs booked
▸Switch-economics summary the visitor can screenshot
▸Pre-filled contact handoff
Live on Hydra customers
See it live on Onepath AI (/roi) — Answering-Service Swap Calculator on the dev build, beside answering-service and AI-receptionist comparison pages (build record, Jul 2026) Launch story
Scores a prospect's lead handling and hands sales a diagnostic, not a cold name
quiz completionsscored leads
A guided self-assessment that scores how a shop handles leads today — pickup, after-hours, follow-up, capacity — and returns a readiness score with the gaps named. The visitor arrives at your call already knowing where they leak.
▸Question flow tuned to lead-handling readiness
▸Live score with named gaps and what-good-looks-like framing
▸Score-aware call-to-action into the booking path
▸Lead handoff carrying the answers, not just the contact info
Lets dealers preview and copy self-contained brand and product embeds without custom development
embed copiesembed previewsdealer-site adoption
A preview-and-copy gallery for three self-contained embeds: linked product showcase cards with Product JSON-LD, an unlinked comparison table with model and fit data plus Product JSON-LD, and a ConnectLife band with app-store links.
▸Product showcase cards with system-page links and Product JSON-LD
▸Comparison table with model and fit data plus Product JSON-LD, without row links
▸ConnectLife feature band with App Store and Google Play links
▸Isolated iframe preview for each embed
▸Copy code clipboard action with selectable-code fallback
Converts efficiency ratings into utility dollars that close premium systems
efficiency-question rankingspremium-system quotes
An HSPF2 / SEER2-to-dollars converter that turns efficiency ratings into a monthly utility number — the moment a premium system stops sounding expensive.
Shows the revenue sitting in unchased estimates and sells the follow-up motion
simulator sessionscontact handoffs
Enter open estimates and average ticket, then watch a disciplined follow-up sequence recover revenue that's currently sitting in “we'll think about it.” Shows the value of the follow-up motion — yours or the one you're selling.
▸Open-estimate count and average-ticket inputs
▸Step-by-step follow-up sequence with per-step recovery modeling
▸Recovered-revenue total against the do-nothing baseline
Pre-sells your Manual J load calculation over rule-of-thumb bids
sizing-question rankingsload-calc bookings
A hands-on Manual J lesson — square footage, insulation, windows, orientation — that shows homeowners why real load calculations beat rules of thumb, and anchors your bid as the credible one.
▸Interactive Manual J inputs scene (envelope, windows, orientation, climate)
▸Live heating / cooling load output with why-each-factor-matters explainers
▸“Why rules of thumb fail” comparison content
▸Learn-library host page with Article + HowTo schema
▸CTA hand-off to your real load-calculation booking
Reframes ad spend around booked jobs — fix intake before buying more leads
calculator completionscontact handoffs
Shows what paid leads really return once answer rate and booking rate are in the math — and what tightening intake does to the same ad spend. The argument for fixing lead handling before buying more leads, made with the visitor's own numbers.
▸Ad spend, cost-per-lead, answer rate, and close rate inputs
▸True ROAS output — before and after intake improvements
▸Cost-of-unanswered-paid-leads callout
▸Pre-filled contact handoff carrying the modeled scenario
Routes by symptom instead of product name — shorter path from pain to booked call
router completionsrouted conversions
A symptom-first router: visitors pick what's going wrong in their business — missed calls, dead leads, overwhelmed office — and get routed to the plan or service built for exactly that pain, with the diagnosis carried into the contact handoff.
▸Pain picker with plain-language symptoms, not product names
▸Routing to the matching plan / service path per selection
Puts a dollar figure on response time against the visitor's own volumes
simulator sessionscontact handoffs
A simulator that shows what response time does to booking rate — drag response time down and watch booked jobs climb. Built on the industry's speed-to-lead evidence, tuned with your volumes.
▸Response-time slider with live booked-jobs and revenue outputs
▸Your lead volume, close rate, and ticket size as inputs
▸Before/after framing built for the “we'll call them back Monday” objection
▸Pre-filled contact handoff with the visitor's modeled upside
Justifies the compliant quote against the corner-cut one
code-question rankingsquote win rate
A component-by-component explorer of what code requires on a water heater install — expansion tanks, seismic straps, pans, venting — that justifies your quote against the cheap one.
▸Interactive code-compliant install diagram, component by component
▸Per-component plain-language explainers (what it is, why code requires it)
▸State / jurisdiction code framing localized to your market
▸Quote-comparison framing: compliant vs. corner-cut installs
▸Article + FAQ schema for code questions in your cities
E-sign estimate approval that closes jobs without a second truck roll
signed estimatescycle time
Branded estimates customers approve, sign, and pay online in minutes — Good/Better/Best tiers, legally binding e-sign, and Stripe deposit capture end the estimate chase.
Membership plans with live Stripe checkout — recurring revenue online
memberships soldMRR
A branded membership page with tiered pricing and live Stripe checkout, so customers sign up and pay for your maintenance plan in one flow — recurring revenue on autopilot.
A real-time slot picker that writes directly into ServiceTitan, Housecall Pro, or FieldEdge — the homeowner books a real slot, dispatch stays clean, nobody double-books.
▸Real-time availability
▸ServiceTitan / HCP / FieldEdge sync
▸SMS + email confirmations
▸Reschedule self-service
▸Deposit capture
Live on Hydra customers
Flow Pro Plumbing — Schedule Engine online booking wired into the live build Launch story
Google-for-Jobs recruiting hub so hiring isn’t stuck on Indeed alone
applicantstime-to-hire
On 85 client builds · 22 live
A full recruiting hub — branded careers pages, Google for Jobs–ready role postings, and an on-site applicant pipeline — so hiring stops depending on job boards.
▸Branded careers landing page with culture, benefits, and video
▸Role pages with JobPosting schema (Google for Jobs)
▸On-site application with resume upload and screeners
Systematic review ask + display engine after every job
review velocityrating
On 8 client builds · 5 live
Automated post-job review requests routed to Google, BBB, and Facebook — happy customers go public, unhappy ones go to a private form, and reviews render on-site with schema.
Makes overloaded and idle days visible — the case for smarter intake and scheduling
tool sessionsops conversations
Jobs per day, tech count, job hours, and available hours visualized as a capacity picture — where the schedule buckles, and what leveling it looks like. An operations conversation rendered as a picture instead of a spreadsheet.
▸Capacity model — jobs/day, techs, hours per job, hours per tech
▸Visual leveling view highlighting overload and idle windows
▸Framing copy tying capacity to intake and booking quality
A filterable open-preview dealer resource library for listed logos, badges, product photography, spec sheets, and a bulk kit, with individual and bulk download paths.
▸Asset filters by listed type and product line
▸Preview cards with file type and individual download behavior
▸Bulk dealer-kit download
▸Empty-result state for filter combinations
▸Open-preview delivery with dealer authentication tracked as platform support
Captures distributor territory and branding inputs in a pending-approval workflow
completed claimsqualified territory submissionsapproval cycle time
A four-step distributor intake—Branch, Territory, Branding, and Review—that captures branch identity, territory ZIPs, co-brand assets, and approval-ready attribution without claiming that a submitted market is already live.
▸Four UI steps: Branch, Territory, Branding, and Review
▸Branch name, affiliation, contact name, email, and phone inputs
▸Market, conditional proposed-metro and state, and territory ZIP inputs
▸Brand asset link and branding-notes inputs
▸Structured form-relay payload with attribution and pending-approval confirmation
Lets prospects hear the service experience — the most honest demo in the category
playslisten-through ratebooked calls
An audio walkthrough of a real front-desk handoff — visitors press play and hear how a call gets answered, qualified, and booked, step by step with cue-by-cue annotations. Proof you can hear beats proof you have to imagine.
▸Step-by-step audio player with annotated handoff stages
▸Cue labels tying each moment to the promise it proves
▸Accessible transcript of every step
▸Call-to-action into the booking path at the finish
Low-friction structured booking requests with compliance-grade consent
booking requestsmobile form completion
A native trade → location → details booking wizard with split TCPA consent — the low-friction request path for contractors who aren't ready for live FSM booking yet.
▸Three-step wizard: trade → service area → contact details
▸Split TCPA consent (transactional / marketing) built in
▸Form-relay delivery with structured request payload
Panorama explorer that makes the whole home shoppable
session depthmulti-service leads
A pan-zoom-clickable panorama of your customer's world — home, facility, or property — with a blue marker for every product and service you sell. Visitors explore what you offer visually instead of scrolling a long service list, and each marker opens the scoped story for that service.
▸Custom panorama commission (indoor, outdoor, and energy scenes)
▸Pan, pinch/scroll-zoom, and marker-click interaction (mobile + desktop)
▸Per-service popover: photos, includes, price/quote, and CTA
▸Category chips overlaid on the panorama (e.g. Indoor · Outdoor · Energy)
▸Structured Service + Place schema per marker for AI answer engines
Interactive equipment explorer for research-mode shoppers
engagementproduct quotes
On 2 client builds · 2 live
A hands-on visual explorer of the equipment you install — clickable hotspots, spec drawers, and per-model quote CTAs that rank for brand + model queries.
▸Interactive equipment viewer with clickable part hotspots
See-it-before-you-buy visualizer that shortens the sales cycle
visualizer sessionsdoor quotes
Homeowners upload a photo of their house and preview door styles, materials, colors, and window layouts rendered on their own home — then request a quote with the design attached.
▸Upload-your-home photo preview
▸Swap door style, material, color, and windows live
▸Side-by-side compare and save/share
▸Pre-qualified quote lead with chosen design + photo
Interactive system diagram homeowners can explore before they call
time on pageeducated leads
An animated cutaway of the home's HVAC, plumbing, or electrical system with clickable hotspots — plain-English explainers per component that educate before the sales ask.
How-it-works diagrams that educate and reduce sales friction
engagementassisted close
A purpose-built explainer diagram for one product line (heat pump, mini-split, tankless…) with interactive callouts — written for both search engines and AI answer engines, priced per diagram.
▸One custom diagram per product line
▸Interactive part callouts and airflow/energy arrows
Fun quiz that still ends in a recommended next step and lead
time on sitequiz leads
On 3 client builds
A 6–8 question lead-magnet quiz (hot/cold rooms, humidity, allergies, energy bill) that scores comfort issues and emails a personalized report — feeding nurture and booking diagnostics.
Home efficiency score that opens the upgrade conversation
scored leadsupgrade pipeline
A scoring tool that grades a home's efficiency 0–100 from system age, tune-up cadence, thermostat, and insulation — then pitches upgrades ranked by ROI in an email-gated report.
Filter SKU finder that drives parts and membership attach
filter ordersmembership leads
Finds the right filter size and MERV rating from brand/model — high-volume long-tail SEO with a 60/90-day reorder reminder that feeds your maintenance-plan upsell.
Premium brand motion that makes the homepage feel like the company's best truck
engagement timebrand recall
Your logo rendered in real 3D with tilt-reactive motion and a hero atmosphere layer — the cinematic polish that makes a homepage feel like a brand, tuned to stay fast and accessible.
▸3D logo treatment with tilt / pointer-reactive motion
Sells filtration / purification upgrades through interactive education
IAQ leadsupgrade attach rate
An interactive indoor-air-quality home scene — the four control levers plus a particle-capture visual — that sells filtration and purification upgrades without a pitch.
▸Interactive IAQ home scene with source / ventilation / filtration / purification levers
▸Particle-capture visual (what each filter tier actually stops)
▸Allergy, smoke, and pet trigger tie-ins for your market
▸Learn-library host page with Article + FAQ schema
Lets homeowners preview six brand hues on one room image before opening the contact estimate path
color interactionsstudio engagementestimate requests
An accessible room-color visualizer that recolors one room image with six brand hue swatches, shows the active color name and hex value, and links to a standard contact estimate path.
▸Six brand hue swatches with accessible controls
▸One room image with a live color-overlay preview
▸Visible active color name and hex value
▸Keyboard, focus, contrast, and reduced-motion-safe states
A homepage centerpiece that teaches the whole-home stack and holds attention
homepage engagementmulti-system quotes
An illustrated regional home cross-section — numbered hotspots walking visitors through the whole-home energy stack — that makes your homepage feel like it was drawn for your market.
▸Custom regional home illustration (your climate, your housing stock)
▸Numbered system hotspots with plain-language explainers
Interactive electrification demo that produces pre-sold panel leads
simulator engagementsmart-panel quotes
An interactive smart-panel simulator — flip circuits, manage EV and dryer loads under a real amperage ceiling — that sells electrification starting at the panel.
▸Interactive load simulator with a real amperage ceiling
▸Circuit toggles for EV, dryer, range, heat pump loads
▸“Why electrification starts at the panel” landing narrative
▸Smart-panel product framing with brand options
▸Panel-upgrade quote CTA wired to your booking path
Order a Custom Component — $2,000 deposit, LLM specifications document required. After review we confirm if more credits or time are needed. Much of the pre-built library started as a custom build for one customer. Live examples:
A live “Right now in Houston” weather module that routes hot, cold, and mild days to the matching services — a seasonal promotion engine tied to real weather.
Hydra Build Components are available exclusively to Hydra OS customers. They are add-on options for your existing website and can be ordered at any time — at launch, a season later, or whenever a new goal calls for one.
How are Hydra Build Components priced?
Every component is priced in AI Credits at the published $5 = 1 credit rate, with the exact credit and dollar price listed on every component card right on this page — the Component Store at /services/build-components is the live catalog and the source of truth.
How long does a component take to ship?
Each component publishes its own turnaround on the order catalog — currently ranging from about 4 business days for the smallest components (like Exit-Intent Quote Capture) to about 25 business days for the largest (like the Project + Financing Calculator).
Do components include content, schema, and CRM wiring?
Yes. Components ship production-ready: structured data (Product, FAQPage, DefinedTerm, JobPosting, and more depending on the component), mobile-first responsive design, and lead capture wired to your CRM where the component converts.
What if I need something that isn't in the library?
The same order page scopes fully custom jobs in AI Credits — new pages, custom tools, integrations, redesigns. Live examples include weather-driven service routers and AI search heroes built for individual Hydra customers.
Which strategy pillars do the components cover?
Every component maps to at least one of five pillars — SEO, AEO, GEO, AI Search, and CRO — so you can shop by the outcome you want to improve rather than by feature name.
Components pair naturally with the rest of the growth stack: Hydra & Cortex AI Build Credits fund ongoing website changes, additions, and new components, Conversion Intelligence explains the CRO discipline in depth, and the AI Search Guides cover how ChatGPT, Perplexity, and AI Overviews choose who to cite.
Ready when you are
Order new components for your website.
Pick the pillar, add components to your order, and submit right from this page — every price and turnaround is published up front, and nothing is billed until we confirm scope and you approve the quote. Add-ons for your website, orderable any time, exclusively for Hydra OS customers.
75 cataloged components, each built around a measurable job: own a search intent, convert a visitor type, or automate a workflow. Every card shows what it does and what it costs.
2
Proven on live client sites first
Components enter the catalog after shipping on real launches — many cards link the live client implementation and its measured results.
3
Configured to your business
Each order carries a bespoke intake — your trade, brands, service area, pricing logic — so the component lands as YOURS, not a widget.
4
Installed into your Hydra build
Components ship into your existing site with design tokens applied, schema wired, and measurement on — typically live in days.
Our approach
How we think about this work
Buy it. Build it. Ship it. Productized beats bespoke-every-time: you buy a proven conversion pattern at a component price, we build it into your brand, and it ships live in days — while every improvement we make compounds for everyone running it.
The catalog is honest — price on the card, client proof where it exists, and 'price on request' where scoping is real rather than a number invented to close.
Where it fits in your plan
Tiers, maintenance & credits
Components are included by scope in website tiers (component credit allowances scale with tier; AXO/SXO-tagged components are included in the base package on $32,500+ builds) or ordered à la carte from the store any time after launch.
Preview · see how it works
