Shop by what you want to accomplish.

What do you want to accomplish?

Pick the customer goal. We show the components that move that number — ranked by SEO and performance value, not alphabet soup.

What is SEO, and which build components improve it?

SEO (Search Engine Optimization) is the discipline of making every page on your site crawlable, fast, and unmistakably relevant so Google ranks it for the high-intent local searches your customers actually type.

For a trades contractor, organic search is the cheapest durable lead channel you can own: a page that ranks for a city + service query keeps producing calls long after an ad budget stops. Structured, indexable pages are also the raw material every other pillar builds on.

What is AEO, and how do components win the AI answer box?

AEO (Answer Engine Optimization) is structuring your content as direct, question-shaped answers — definitions, comparisons, Q&A blocks with schema — so answer engines like Google AI Overviews, ChatGPT, and Perplexity quote you instead of a competitor.

A growing share of homeowners never see a classic list of blue links: they read the answer at the top and call whoever it names. Trades queries — “heat pump vs AC and furnace,” “what SEER rating do I need” — are exactly the questions answer engines love to summarize.

What is GEO, and how do components help you own your service area?

GEO (Geographic Optimization) is proving — page by page, review by review — that you genuinely serve each city and neighborhood in your footprint, so local searches and the map pack favor you over lead brokers three states away.

Trades businesses win or lose by radius. A homeowner in one suburb doesn't care that you rank downtown; they want evidence you work on their street. Neighborhood-level depth and location-attributed proof are what separate a real local company from a directory page.

What is AI Search visibility, and which components make you citable?

AI Search visibility is making your business machine-readable — citable stat blocks, FAQPage schema, an llms.txt manifest, and entity-consistent naming — so large language models can verify who you are and recommend you in generated answers.

When a homeowner asks ChatGPT or Gemini “who should replace my furnace near me,” the model recommends businesses it can verify. Consistent entities, structured facts, and citable proof are the difference between being the recommendation and being invisible.

What is CRO, and which components turn traffic into booked jobs?

CRO (Conversion Rate Optimization) is engineering the on-page moments — calculators, quote capture, booking, sticky call rails — that turn a visitor you already earned into a lead in your CRM, instead of a bounce.

Traffic is only half the equation: the median CI Web Group client site converts 4.7% of visitors versus the industry's 2–3%, and that difference is built from components, not luck. For a contractor, one extra booked job a week usually pays for the component that captured it.

What is AAO / AXO, and which components let AI agents transact on your site?

AAO / AXO is designing your website to be transactable by AI agents — accurate structured data, accurate listings, schema, and booking / ordering / quote endpoints an agent can actually execute against on a homeowner's behalf. The industry hasn't settled on a name yet: Yext pushes AAO (Agent Actionability Optimization), competitors push AXO (Agent Experience Optimization), and both describe the same discipline — the transactional layer that sits underneath SEO (ranks + clicks), AEO (be the direct answer in snippets, voice, and AI Overviews), and GEO (be cited inside generative responses from ChatGPT and Perplexity). SEO / AEO / GEO make you readable and citable; AAO / AXO makes you executable. It is not enough for Cortex Pulse to show a contractor gets cited in AI answers — the next question a prospect asks is “can an AI agent book a service call with me?” That is schema, LSA and citation integration, and structured booking data — territory Hydra already occupies.

The next generation of AI assistants doesn't just cite your business, it acts on behalf of a homeowner — asks your site for a heat-pump sizing, requests a financing pre-qualification, books the actual appointment. Contractors whose sites are pure content will get read past. Contractors whose sites expose real endpoints, real configurators, and real schema will get the booking — regardless of whether the market ends up calling the discipline AAO or AXO.

AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.

What is SXO, and which components make the whole search journey succeed?

SXO (Search Experience Optimization) is optimizing the whole search-to-satisfaction journey — not just where you rank, but whether a searcher lands, engages, completes a task, and comes back. It ties SEO (getting found), AEO (being the answer), and CRO (converting) into one measurable outcome: did the searcher's journey actually succeed? Google's Page Experience signals, engagement metrics, and downstream task completion are all part of the ranking algorithm now, so ranking optimizations that clash with intent don't hold.

A #1 rank means nothing if 80% of visitors bounce back to the SERP within seconds. Google measures that pogo-stick behavior and demotes results that fail it — which means the ranking budget you spent on SEO can be undone by a slow, distracting, or intent-mismatched page. Contractors optimizing for the search-experience layer keep their rank AND convert the visits it earns.

AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.

What is LSO, and which components win the map pack + Google Business Profile?

LSO (Local Search Optimization) is winning the map pack, the local pack, and the city-anchored SERPs — the search surfaces where a homeowner in your service area asks Google, ChatGPT, or Gemini for a contractor near them. It combines a canonical Google Business Profile, NAP consistency across citations, per-city entity clarity, location-attributed proof (reviews, licenses, team, permits), and city-specific service content into one coordinated signal that resolves your business as THE local answer.

For a home-service contractor, local search is where the money is: a homeowner at 6 a.m. with a broken furnace types "heating repair Delano" — and the businesses in the top three map results book that job. Ranking downtown when you serve suburbs is a lost lead. LSO is the pillar that turns your service-area footprint into a per-city entity graph the search engines can resolve.