Fresh off the launch pad.

mrvserviceair.com now serves the Hydra OS build, verified live on the production domain: HVACBusiness structured data, twelve-community Central Valley coverage (Delano through Bakersfield, Porterville, Tulare, Visalia, Hanford, and Shafter), three property-type stories (Homes & Families, Light Commercial, Manufactured Homes), the family-first Listen → Diagnose → Recommend → Deliver process, a live-weather Comfort Board, the Learn · Compare · Act Learning Center, and the trust line — 4.3★ across 82 Google reviews, family-owned since 2003, CSLB #870278 — published right in the hero. Performance measurement track opens today; results published on the 7-, 30-, and 90-day windows.

Top Tier’s two-week Hydra OS post-launch performance snapshot is being prepared for the tracker. Verifiable enhancements as of Jul 7, 2026: the 33-city Inland Empire mesh (up from the original 20+ claim), the neighborhood-level “Neighborhoods we know house by house” hyperlocal LSO block, and the eight-island Astro composition (Hero, Services, ServiceAreas, Promotions, Financing, MaintenancePlans, Testimonials, WhatToExpect) all confirmed live on toptierplumbingandair.com. Booked-appointment, tracked-lead, and organic-session deltas for the two-week window (Jun 24 → Jul 7, 2026) will be dropped in from canvas-79UNFy7UDVd9BwoUUvf3ZeV2 as a follow-up commit.

In the first two weeks post-launch (Jun 22 – Jul 5, 2026), First Choice Garage Doors’ new WhatConverts profile tracked a steady stream of inbound leads — every one reviewed by CI reporting and confirmed as a real inbound inquiry: real garage-door installation and repair requests from Mid-Atlantic homeowners and facility managers, not noise. Because the WhatConverts profile went active with the Hydra OS cutover, no honest same-window pre-launch comparison exists — so this milestone publishes lead quality rather than a before/after ratio. Traffic-side GA4 figures for the same window were flagged by the 2026-07-06 live-fleet baseline audit as a suspect anomaly (a bot / ads-like single-day spike with under 3% engagement) and are held back pending anomaly review — which is why this milestone leads with lead quality, the change Tony’s team feels in the phones ringing, and leaves the traffic delta unpublished. Post-launch Lighthouse improvements (measured 63 → 72 → 84 across chart, staging, and local built-after-#973) will publish here separately when the fix reaches prod.

In the two-week window around the Jun 24, 2026 Hydra OS cutover, tracked leads via WhatConverts (same-window comparison) rose 88% — the fleet's best lead-generation increase on record for the two-week window. Over 62% of post-launch leads landed as Google Business Profile calls, meaning the map-pack was already carrying the lift alongside direct search. JC & JC ownership called out the change directly — very happy with the increase in call volume post-live, a step-change in the phones ringing after the new build went live.

Across the first seven weeks live, the “traderated” query held average position 1 with a 60% CTR — brand clicks up 21× vs the equivalent pre-launch window, and “trade rated” clicks grew 19×.

Total GA4 sessions rose 47% and users 59% in the first 24 days on Hydra OS vs the matching 24-day window before launch.

Booked appointments rose 26% and total tracked leads 12% in the first 10 days on Hydra OS vs the 10 days before cutover — the appointment-booking flow ran uninterrupted through the re-platform. Organic-search sessions were up 80% over the same comparison.

Clicks on “eco electric and plumbing” rose 63% with CTR improving from 13.2% to 21.1% in the first eight days on Hydra OS vs the nine days before launch.

Tracked lead volume in the first 28 days live held level with the 28 days before cutover — a high-volume, phone-heavy lead flow carried straight through the migration without a dip.

Fifty days in: total sessions up 253%, organic-search sessions up 68%, tracked phone-call leads up 63%, and total tracked leads up 28% vs the matching 50-day window before launch.

The “airworks solutions” query's CTR rose from 25.9% to 33.0% in the first week live vs the 28 days before launch.

Two full months in: total sessions up 70%, organic-search sessions up 67%, and tracked GA4 key events up 140% vs the 60 days before launch — with clicks on the core “champion air” query up 118% and “champion air az” up 257% at position 1.2.

GA4 sessions grew more than 24× (+2,420%) in the first 28 days live vs the 28 days before launch — the old build was barely registering traffic; the Hydra build turned the domain into a working acquisition channel.

Two full months in, total sessions were up 211% and users up 365% vs the matching 60-day window before launch — the launch lift kept compounding instead of fading.

Two full months in: total sessions up 1,115% (12×) and organic-search sessions up 787% (9×) vs the 60 days before launch — with brand clicks on “built by the trades” up 1,515% (16×) at average position 1.1.

Two full months in: total sessions were up 68% and organic-search sessions up 52% vs the matching 60-day window before launch.

Total GA4 sessions rose 41% and users 42% in the first 28 days live vs the 28 days before launch — with tracked key events multiplying nearly 20× over the same windows.