Van Delden Wastewater Systems
A family-owned septic company since 1937 started from zero in AI-era search — and is now compounding fast on Hydra OS + Cortex: 219 articles published, 190 ranking, and a San Antonio septic-repair page up 622% in impressions.
“This is all kind of compounding — which is amazing.”
Numbers that show up in the bank account.
Van Delden Wastewater Systems (vdwws.com) has served the Texas Hill Country and greater San Antonio since 1937 — now run by Chad and Courtney, the fourth generation of the family, with a 4.9-star reputation across 600+ reviews. But septic and wastewater is a quiet, niche search category, which meant that online they were effectively starting from zero: the demand exists, but almost no one was producing the content that captures it.
CI Web Group put Van Delden on Hydra OS with the Cortex content engine running answer-first articles across every service and town they cover. Rather than a handful of pages, the program builds and compounds a real library — structured so Google and AI answer engines can surface Van Delden for the specific, local, high-intent questions homeowners actually search ('septic tank pump out,' 'San Antonio septic repair,' 'drain field rejuvenation').
The growth shows it working: 219 articles published and 190 already ranking, with standout pages like their San Antonio septic-repair guide up 622% in impressions and the keyword footprint climbing. As Courtney put it, the wins are starting to compound — exactly what an AI-first content engine is built to do for a category that was wide open.
On Jul 23, 2026, Courtney Supplee posted a 5-star Google review of CI Web Group: holistic online presence across website, SEO, AEO, local search, and digital strategy; Jennifer Bagley ahead of the curve and giving back through her podcast and Just Start AI; account manager Vee plus Jasmine and Addison for customer service; and live dashboards for transparency. Her full praise is on this page and on the CI Web Group testimonials wall.
Live since Jun 4, 2026 — and improved ever since.
Every dated entry is one of two things: a performance gain measured against this client's own pre-launch baseline (Google Analytics, Search Console, Google Business Profile, and call tracking — percentage gains only, the raw numbers stay private), or a strategic addition shipped to the live site straight from our build record. A Hydra site isn't a launch-and-leave project — the timeline below is what continuous improvement actually looks like.
- Jun 4, 2026 · Go-liveVan Delden Wastewater Systems went live on Hydra OS
- Jul 23, 2026Courtney Supplee's 5-star Google review of CI Web Group
Courtney Supplee (Van Delden Wastewater Systems) posted a public 5-star Google review naming Jennifer Bagley, account manager Vee, Jasmine, and Addison: holistic strategy, live dashboards, and glad they switched. Full text is on this story and the CI Web Group testimonials wall.
Source: public Google review of CI Web Group, ~Jul 23, 2026 (screenshot Jul 24, 2026).
- Jul 1, 2026Zero lead-flow disruption through the re-platform
Tracked lead volume in the first 28 days live held level with the 28 days before cutover — a high-volume, phone-heavy lead flow carried straight through the migration without a dip.
Source: CI reporting (WhatConverts), Jun 4 – Jul 1, 2026 vs May 7 – Jun 3, 2026.
- Jul 1, 2026Brand clicks up 26% in the first full month
Clicks on “van delden wastewater systems” grew 26% with CTR up from 20.4% to 23.8%, “van delden” clicks grew 29%, and “van delden septic” moved to average position 1.
Source: CI reporting (Search Console), Jun 4 – Jul 1, 2026 vs May 7 – Jun 3, 2026.
- Jul 9, 2026Measurement integrity hardened — GTM + Consent Mode v2
The site's Google Tag Manager loader was pinned verbatim and consent defaults were scoped correctly for US visitors (EEA-scoped denial) — protecting both analytics fidelity and privacy compliance.
Source: hydra-sites build record (git), promoted to production.
- Next milestone
The next reporting window is already being measured — new verified milestones append here as they close.
SEO · AEO · GEO, by design.
- ›Cortex engine compounding a real content library
- ›219 articles published, 190 already ranking
- ›Answer-first pages for niche, high-intent septic queries
- ›Owns a category almost no one was producing content for
- ›Answer-first articles built for AI engines
- ›FAQ + service schema across the library
- ›Targets "septic tank pump out," "drain field rejuvenation"
- ›Readable by ChatGPT, Perplexity & Gemini
- ›Hill Country + San Antonio local entity
- ›Geo-meshed service-in-town content
- ›Map-pack optimized per service area
- ›Foundational authority that compounds monthly
Experience, expertise, authority, trust.
- Serving the Hill Country & San Antonio since 1937
- Fourth-generation family ownership (Chad & Courtney)
- 4.9-star reputation across 600+ reviews
- First-party expertise in a niche, technical trade
- Author-attributed, regularly updated articles
More than a website — an operating layer.
An always-on engine publishing answer-first articles across every service and town — building a library that compounds in search.
High-intent, low-competition questions (pump-outs, drain-field rejuvenation) most competitors never address.
Fast, secure pages on Hydra OS that index on day one.
Build components on this site.
3 components from the Hydra Build Components catalog are running on the Van Delden Wastewater Systems build — mined from the build's source, not a marketing list. Every chip links to what that component does and costs.
A platform that grows with them.
Starting from near-zero in a quiet category, Van Delden is compounding fast on Hydra OS + Cortex — 219 articles, 190 ranking, and climbing.
“If you're looking for a company that takes a truly holistic approach to your online presence, including your website, SEO, AEO, local search, and overall digital strategy, CI Web Group is the team to trust.
Jennifer Bagley is consistently ahead of the curve when it comes to digital marketing and emerging technology. She doesn't just talk about what's next. She implements it within her own company, so you know the strategies she recommends are being tested and proven in the real world. What stands out even more is that she genuinely wants to help businesses succeed.
One of the things I appreciate most is how much Jennifer gives back to the business community. She shares an incredible amount of free education through her podcast and the Just Start AI community. Whether you're a client or not, she's constantly providing valuable insights to help business owners understand and adapt to the rapidly changing digital landscape.
My account manager, Vee, has been absolutely amazing. She truly listens, is incredibly responsive, and is always there whenever I need guidance or have a question. Everyone else I've worked with, including Jasmine and Addison, has been just as knowledgeable, professional, and enjoyable to work with. It's clear that great customer service is part of the company's culture.
Another reason I trust CI Web Group is their transparency. I have access to detailed live dashboards that allow me to see exactly how our online presence is performing at any time. Instead of wondering whether our marketing investment is paying off, I can actually see the results.
The digital marketing landscape has changed dramatically over the past few years, and I'm so glad I made the switch to CI Web Group when I did. They've helped us stay ahead of those changes rather than constantly trying to catch up.
If you're looking to take your marketing to the next level and partner with a team that is innovative, transparent, and genuinely invested in your success, I highly recommend CI Web Group.”
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