AAO · AXO · Agent-actionable web
SEO makes you rank. AEO makes you the answer. GEO gets you cited. AAO / AXO gets you booked.
Call it AAO (Agent Actionability Optimization — the acronym Yext coined and pushes) or AXO (Agent Experience Optimization — the acronym competitors coined and push). The industry hasn't settled on a name yet, but the discipline is the same: designing your website so AI agents can actually do things on it, not just read it. ChatGPT operators, Claude Computer Use, Gemini agents, Perplexity's browser mode, and autonomous booking agents don't just cite your business anymore — they transact on a homeowner's behalf. They drive calculators to a real numeric answer. They submit leads. They book appointments. They complete financing pre-qualifications. SEO (ranks + clicks), AEO (be the direct answer in snippets, voice, and AI Overviews), and GEO (be cited inside generative responses from ChatGPT and Perplexity) got you found. AAO / AXO gets you the booking.
It is not enough for Cortex Pulse to show a contractor gets cited in AI answers — the next question a prospect asks is “can an AI agent book a service call with me?” That is schema, LSA and citation integration, and structured booking data — territory Hydra already occupies. 99 of 107 Hydra Build Components are agent-actionable today, each exposing at least one of the four modalities below.
AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.