The Catalyst for the Trades.
Long-form conversations with the operators, vendors, and investors shaping the next decade of the trades — hosted by CI Web Group's Jennifer Bagley. Listen, learn, and steal what works.
Real operators. Real numbers. No fluff.
Operator interviews
Candid conversations with contractors and trades leaders who've actually scaled — what worked, what broke, and what they'd do again.
AI in the real world
How shops are using AI today to win more jobs, answer more leads, and run leaner — not theory, working playbooks.
Growth playbooks
Tactics on marketing, hiring, pricing, and operations you can put to work the very next morning.
Vendors & investors
The manufacturers, distributors, and investors shaping where the trades go next — and what it means for you.
Tune in wherever you are.
Stream every episode on the show's home site, then go deeper with the rest of the Just Start AI ecosystem.
The Catalyst for the Trades
The home base for every episode — listen, subscribe, and explore 1:1 consulting for founders ready to scale.
Visit The Catalyst for the Trades →Jennifer Bagley
Your host. Two decades inside the trades — book Jennifer for keynotes on AI, leadership, and building businesses that compound.
Visit Jennifer Bagley →Just Start AI
Go deeper than the episode — courses, cohorts, and a community of trades operators putting AI to work.
Visit Just Start AI →Want to be a guest on The Catalyst?
If you've got a story worth telling the trades, apply to be a guest. Complete the quick application and the team will be in touch about getting you on the show.