Money Surfaces
A coordinated money layer — cost pages, financing math, rebate stacking, and monthly-payment CTAs — so shoppers see the real number and can say yes without leaving the site.
AXO (Agent Experience Optimization) and SXO (Search Experience Optimization) components come included on $30K+ website builds — Premium Build and up. On smaller builds they're available as à la carte Build Components.
Preview designDesigned preview — the WORKING demo is right below on this page.
A working preview — right here on this page.
This is the same interaction the shipped Money Surfaces gives your visitors — the real thing runs on your site with your data, branding, and copy.
Outcome, tier, and proof — before you buy.
Primary intent
Convert visitors
“Turn traffic into booked jobs”
Performance tier
Tier 2 · High-intent capture
Tier 2 · High-intent capture — ready-to-buy traffic
Outcome
Shows cost → incentives → monthly payment so shoppers can say yes on-site
Featured: Eco Electric, Plumbing, Heating & Air
Why your website needs the Money Surfaces.
Price anxiety kills more jobs than competitors do. Isolated calculators help; a wired money surface set (honest ranges → stacked incentives → monthly payment → apply / book) closes the loop.
Everything included when you order this component.
Every line below is delivered on the Money Surfaces build. Nothing gets pulled out for an upsell — this is what you get for $3,825.
- Cost / how-much framing pages for your top services
- Financing calculator placement with partner-ready math
- Rebate + incentive stack view (utility / federal / manufacturer)
- Monthly-payment CTAs on high-intent service and equipment pages
- CRM fields for quote amount, term, and incentive assumptions
This is the Money Surfaces running in production.
- Read the launch storyEco Electric, Plumbing, Heating & Air
Home Energy Savings Planner / rebate + financing stack on Eco
- Read the launch storyAvatex Service Company
Wisetack-style financing + project payment surfaces in Houston
A few quick questions when you check out.
Just enough for the team to scope your build without a back-and-forth. Everything else gets confirmed on your kickoff call.
- Which money surfaces should we wire first?Required
We’ll prioritize the set that matches how you sell.
- Financing partner (if any)Optional
Wisetack, Synchrony, GreenSky, in-house — or “none yet”.
- Top 3–5 services / systems where price anxiety shows upRequired
These get cost framing + payment CTAs first.
Often ordered together.
ConversionEnergy Savings Plan Builder
Visitors tap upgrades to build a custom energy plan — a live efficiency score ring, per-upgrade $/yr savings, and their plan emailed as a PDF. Ideal for HVAC and electrification.
$3,060
ConversionFinancing Calculator and Application Integration
A sticky monthly-payment calculator wired straight into your lender's soft-pull pre-qualification (GreenSky, Synchrony, Wisetack, Service Finance) — every calculation is a captured lead.
$3,060
ConversionInstant Quote Estimator
Guided inputs (system size, home age, ZIP) return a real price range with a financing preview — capturing the large share of visitors who bounce on “call for pricing.”
$3,060
ConversionRebate + Financing Stack Calculator
Stacks federal, state, utility, and manufacturer rebates against financing in one view — a $14k system becomes $8,200 after rebates becomes a monthly number, in real time.
$2,975
Add Money Surfaces to your website.
$3,825 one-time · 16–24 business days · nothing billed until scope is confirmed and you approve the quote.