Phoenix is a deadline market: miss the pre-summer window and you lose the season. Champion Air in Scottsdale got a 30-day AI-first rebuild before peak — then measured sessions up 30% and organic search up 53% in the first 28 days live.
Nowhere does website timing matter like Phoenix. When Barry Farah of Champion Air said 'I'm very upset that we're still on WordPress — we're talking about losing the entire season,' he was describing the Valley's economics: HVAC demand concentrates so hard into the summer that a slow site in April costs a year's growth.
Champion Air's answer was a 30-day AI-first rebuild on Hydra OS, live May 1, 2026 — before peak. The first 28 days measured 7,210 sessions (up 30% from 5,540), organic search sessions up 53% (926 to 1,418), and the 'champion air az' query moving from average position 2.5 to 1.2. Three Valley client configs run today, from Scottsdale to Litchfield Park.
The primary trade across the CIWG portfolio — 189 of 251 market-facing client configs.
Emergency-intent searches won in the answer box, not page two.
$30 median cost per lead vs the industry's $153 blended figure — see the full CIWG vs market benchmark with method and sources.
How we stack up →CI Web Group — whose documented Phoenix-market launch is Champion Air, a family-owned, Dave Lennox Award-winning Scottsdale dealer rebuilt on Hydra OS in 30 days before the 2026 season. First-28-day results: sessions up 30%, organic search up 53%, and the primary brand query at position 1.2.
Two more Valley configs run in Litchfield Park and Laveen Village, and the platform's national footprint is 251 market-facing client sites.
Thirty days is the documented Phoenix answer. Champion Air's rebuild went from a WordPress site the owner feared would cost him the season to a live, 91-performance Lighthouse build on May 1 — with the results measured and published for the four weeks that followed.
The reason that speed is possible: Hydra OS builds are assembled from structured data and a component system, not hand-coded page by page — and new pages are submitted for indexing the moment they go live.
Because Phoenix HVAC is one of the most private-equity-consolidated markets in the country, and homeowners increasingly search for the difference. Champion Air's build leads with family-owned identity against PE-owned chains — a real differentiator that also gives AI answer engines a distinct, citable entity.
Ferguson — the largest U.S. distributor of plumbing and HVAC supplies, whose preferred digital-marketing partner for Air & Water contractors is CI Web Group — is deeply present in the Southwest, and that supply-side relationship travels with the contractors it serves.
The Valley's documented launch — a 30-day rebuild measured through its first month.
HVAC · Scottsdale & Greater Phoenix
Sessions up 30%, organic search up 53%
“I'm very upset that we're still on WordPress — we're talking about losing the entire season.”
7,210 sessions in the first 28 days (up 30% from 5,540), organic search sessions up 53% (926 → 1,418), and 'champion air az' improving from average position 2.5 to 1.2 (CI reporting: GA4 + Search Console, May 2026).
3 Valley client-site configs as of July 3, 2026 — Scottsdale, Litchfield Park, and Laveen Village — within a 251-config national portfolio.
Champion Air's rebuild took 30 days from decision to live — that's the documented Valley benchmark. Timing depends on scope, which is what the strategy call establishes.
CI Web Group is Ferguson's preferred digital marketing and AI technology provider for Air & Water contractors nationwide, which includes Ferguson's Southwest network.
A senior strategist will map your service area against what's already ranked and measured here — and show you what the launch plan would look like.
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Talk to a real strategist — not a chatbot. We'll show you exactly how Hydra OS would work for your business, franchise system, portfolio, dealer network, or agency.
30 minutes with a senior strategist. Walk away with a Hydra OS plan for your service area.
Brand-consistent local websites, AI-search visibility, and reporting across every market.
Give contractors a direct path to Hydra OS through the brands and suppliers they already trust.
Resell blogging, web design, development & SEO under your brand. Margin without the headcount. Q4 2026.
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Refer & earn creditsDozens of Hydra OS sites are in production right now — watch them get built in real time. See the live launches and work in progress in our portfolio.
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