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Strategic Partner · Plumbing & HVAC Distribution

CI Web Group × Ferguson

Proud to be a Preferred Marketing and AI Technology partner for Ferguson's Air & Water contractors nationwide.

Ferguson
The partnership

Why we're Ferguson's preferred marketing & AI technology partner.

Ferguson is the largest U.S. distributor of plumbing and HVAC supplies. CI Web Group is its preferred provider of digital marketing, AI marketing, and technology for Air & Water contractors across the country.

If you buy through Ferguson, that relationship now comes with a direct path to an AI-first website and marketing program built on Hydra OS — engineered to make your business the answer customers and AI search engines find first.

For Ferguson dealers

What you get as a Ferguson dealer.

  • Preferred onboarding and partner pricing on Hydra OS websites
  • AI-first builds optimized for Google and AI answer engines
  • Done-with-you content, SEO, and local search programs
  • A single team for your website, marketing, and AI technology
  • Priority support backed by 20 years of trades data
Work with our team

Put the CI Web Group team to work for your Ferguson network.

From training your people to speaking at your events to helping your contractors win — here's how we partner with you.

Team training

Schedule AI & Digital Marketing Training

Live or virtual training for your sales or marketing teams — AI-first marketing, modern search, and the tools your contractors need to grow.

Schedule training
Speaking

Book us to Speak at a Dealer Meeting

Bring Jennifer Bagley and the CI Web Group team to your next dealer, sales, or regional meeting — keynotes and breakouts built for your audience.

Book us to speak
For contractors

Ferguson contractor incentives

As a Ferguson contractor, you may qualify for special incentives and preferred pricing on our programs. Ask our team what's available to you.

Ask our team
Co-op & marketing funds

Put your accrual, marketing & co-op funds to work.

As a Ferguson partner, you likely have accrual, marketing development (MDF), and co-op dollars available — and most go underused. We help you navigate the programs, build compliant campaigns, and document everything so you can leverage those funds to grow your business.

Map your funds strategy
  • Accrual funds
  • Marketing development funds (MDF)
  • Co-op advertising funds
  • Rebate & incentive programs
Get started

Let's put your Ferguson relationship to work.

Book a strategy session and we'll map exactly how an AI-first website and marketing program on Hydra OS works for your business as a Ferguson dealer.

Referral Program

Refer & earn AI credits.

Know a contractor who should be on Hydra OS? Refer them and earn AI credits when they join — unlimited referrals through the CI Web Group Ambassador Program.

Refer & earn credits
Building now

Watch us while we work.

Dozens of Hydra OS sites are in production right now — watch them get built in real time. See the live launches and work in progress in our portfolio.

See the work