Quick answer: Burnside Air Conditioning, Heating & Plumbing is live on Hydra OS as of Jul 22, 2026. The hero line is “When Comfort Matters, Expect Burnside.” The consumer job is simple: find a licensed local shop that will show up with a clear next step.
What McKinney homeowners need before they call
North Texas summers punish slow decisions. Homeowners look for license proof, real reviews, and a path that is not a maze. Burnside has served McKinney and Collin County since 1958. The Hydra site puts that history, licenses TACLA00004007C and M39214, BBB Accredited A+, and a 4.9★ rating across 1,289 Google reviews where people can verify them without digging.
What the launch ships
The launch sitemap carries 671 URLs: air-conditioning, heating, plumbing, drain-and-sewer, water-heater, and indoor-air-quality silos, plus 14 service-area pages across McKinney, Allen, Anna, Celina, Fairview, Frisco, Melissa, Plano, Prosper, and more. Free 2nd Opinion and Schedule Service sit beside the phone ((972) 556-5199). Full write-up: Burnside featured customer story. Also see the Dallas–Fort Worth market page.
Recent performance window (Jun 26 to Jul 23, 2026)
This window covers the days around cutover, so treat it as the operating baseline going into Hydra, not a long Hydra-only after study.
- GA4: 4,298 sessions, 3,803 users, 191 key events. Paid Search led sessions (1,651). Organic Search contributed 888 sessions and 78 key events.
- Search Console: brand queries dominate (“burnside ac” 84 clicks, position 1.2). Non-brand “hvac mckinney” shows early demand at position 4.8 with 188 impressions.
- WhatConverts: 197 leads in the window (195 phone calls, 2 web forms). Google accounted for 152 of those leads. One tracked lead in the recent sample came from chatgpt.com.
After Lighthouse scores and Hydra-only ranking lifts stay unpublished until measured on the live Hydra domain, per CIWG publishing rules.
Why this build is client-first
The site is designed for the homeowner who is comparing options under stress. Trust chips answer “are they real?” Conversion paths answer “what do I do next?” Service-area pages answer “do they cover my city?” That is SXO in practice: search satisfaction ends on the page with a booked or called next step, not a bounce back to the results.
