Cheap Cold Air
HVAC / AC · Austin & the Texas Hill Country
90
Lighthouse performance
- "Why pay more?"One sharp brand promise
- 7 days7 AM–7 PM service
- 90Lighthouse performance score
Measured · 2026-05-11
Sessions up 143% in the first 28 days
HVAC · Greater Austin
Austin HVAC, two ways to win.
Greater Austin's two documented HVAC launches show opposite strategies working on the same platform: Cheap Cold Air's single sharp promise lifted sessions 143%; Advanced Air's 860-page Cedar Park mesh shipped at 99 Lighthouse performance with a 4.9-star, 500-review trust wall.
AustinCedar ParkRound RockLeanderHeat PumpsAC Repair
Fast facts
The numbers, with sources.
+143%
Cheap Cold Air sessions, first 28 days (633 vs 261)
Source: CI reporting (GA4), Apr 14 – May 11, 2026.
99
Advanced Air Lighthouse mobile performance, measured live
Source: Lighthouse, July 2026.
4.9★ / 500+
Advanced Air rating and review count on the live build
Source: Advanced Air launch story, July 1, 2026.
Austin HVAC marketing rewards both brand clarity and coverage depth — and CIWG has a measured example of each. Cheap Cold Air runs 'Why pay more?' as its entire premise and converted a 90-performance rebuild into a 143% session lift. Advanced Air Conditioning + Heating built wide: 24 service-area pages, 85 posts, and a service-by-city mesh reaching 860 URLs two days after cutover.
Both publish their baselines and results — Advanced Air even published its pre-launch Search Console starting line (207 clicks, 51,027 impressions) so the after can be judged against a real before.
Focus trade
- HVAC →
The primary trade across the CIWG portfolio — 189 of 251 market-facing client configs.
The economics
$30 median cost per lead vs the industry's $153 blended figure — see the full CIWG vs market benchmark with method and sources.
How we stack up →Should an Austin HVAC company build deep or sharp?
Both work — pick by market position. A price-led challenger brand like Cheap Cold Air wins with one unmistakable promise and a fast site behind it. An established Cedar Park operator like Advanced Air wins by covering every service-city question in its corridor with 860 indexed pages.
What both share: measured Lighthouse scores, published review walls, and day-one indexing.
What's a real Austin baseline-to-result example?
Advanced Air published its own: 207 Google clicks on 51,027 impressions in the final pre-launch month, 'ac repair cedar park' at position 5.1, 'hvac cedar park tx' already at 1.4 — then an 860-URL sitemap live two days after cutover, with post-launch milestones accruing as reporting lands.
That's the accountability standard Austin contractors should demand from any agency.
Proof in this market
Launches, with the numbers published.
Greater Austin's two documented HVAC launches.
Advanced Air Conditioning + Heating
HVAC · Cedar Park & Greater Austin, TX
99
Lighthouse performance
- 99 / 100Lighthouse mobile performance & SEO, measured live
- 4.9★Rating across 500+ reviews
- 24/7Service hours
Measured · 2026-07-03
860 pages live in the launch sitemap
Partners & industry ties
Relationships that reach this market.
What we run here
Services.
Go deeper first
Learn the playbook.
FAQs
Asked and answered.
What did the two Austin launches measure?
Cheap Cold Air: sessions up 143% in 28 days (633 vs 261), Lighthouse 90 performance / 100 SEO. Advanced Air: 99 performance / 100 SEO, 860-page sitemap two days post-cutover, 4.9 stars across 500+ reviews.
Do you cover Round Rock, Leander, and the suburbs?
Yes — the Greater Austin cluster includes Cedar Park, Round Rock, Leander, and Taylor configs, and Advanced Air's mesh covers the northwest corridor city by city.
Keep exploring
More in the market mesh.
Next step
Talk to a strategist about your market.
A senior strategist will map your service area against what's already ranked and measured here — and show you what the launch plan would look like.
- 30-minute Zoom
- No deck, no pitch
- Strategist, not SDR
- Walk the live dashboard
Start here
Schedule through getstarted.
We moved booking and contact requests into the getstarted intake so every inquiry lands in one place. Pick a time or tell us what you need there.
Book a strategy callExternal getstarted intake · no on-site form