Ferguson and CI Web Group announce strategic partnership to deliver AI-powered marketing support for HVAC and plumbing companies nationwide

Ferguson, the largest U.S. distributor of plumbing and HVAC supplies, has selected CI Web Group, Inc. as the preferred provider of digital marketing, AI marketing, and technology for their Air and Water contractors. This national partnership is designed to equip dealers with the tools, systems, and training required to grow and compete in an increasingly AI-driven market.

“This partnership represents our commitment to supporting dealer success with more than just products. We're helping our contractor network gain a competitive edge with consistent access to digital resources and modern marketing strategies.”

A scalable framework for dealer growth

Through this partnership, Ferguson is creating a unified, scalable approach to digital marketing for its contractors — many of whom are navigating fragmented vendor relationships, shifting customer behaviors, and the growing influence of AI in search and lead generation.

CI Web Group, a leading marketing agency for home-service and trades companies, has been training and growing contractors, distributors, and multi-location dealer networks across North America since 2006. Their Cortex AI platform and Just Start AI training community have powered growth for thousands of contractors.

“Ferguson is dedicated to providing their contractors with a future-ready training and marketing system. They've recognized that AI has changed how customers find and choose contractors — and we're here to help their dealers lead, not lag.”

Elevating the contractor experience

This strategic collaboration provides Ferguson dealers with access to:

By aligning marketing, technology, and training in one cohesive structure, the Ferguson–CI Web Group partnership gives dealers the ability to execute faster and smarter — without having to navigate a patchwork of disconnected solutions.

Leading the digital shift in the trades

As AI transforms how homeowners research and select contractors, visibility in digital and voice search is critical. This partnership supports that transformation by giving dealers the infrastructure to show up, stand out, and convert traffic into revenue. Ferguson's national scale, combined with CI Web Group's trades-specific technology stack and strategy team, positions dealers to:

• ✓Outrank competitors in AI-powered search results
• ✓Expand their online visibility without increasing internal workload
• ✓Improve lead quality, conversion rates, and return on marketing spend

“The dealers who embrace this shift now will set themselves apart for years to come. This partnership makes that shift accessible to every Ferguson contractor — no matter their size or structure.”