CI Web Group × Goodman
Proud to be a Preferred Marketing and AI Technology partner for Goodman dealers who want to own their local market.
Why we're Goodman's preferred marketing & AI technology partner.
Goodman is one of the largest residential HVAC manufacturers in North America — founded in 1975 and known for dependable, value-driven comfort systems sold through an extensive network of independent dealers. CI Web Group was selected as a preferred digital marketing company for Goodman in 2008.
It was the beginning of a relationship now spanning more than fifteen years. CEO Jennifer Bagley and the CI Web Group team have delivered hundreds of speaking events, webinars, TSM (territory sales manager) trainings, and train-the-trainer sessions — working hand-in-hand with Goodman's senior leadership, regional and district managers, and territory and area sales managers to build strategy and train dealers across the organization (today part of Daikin alongside the Amana brand).
That work has evolved into implementing AI-first websites, marketing, and technology for Goodman dealers — helping independent contractors compete and win as search and customer behavior shift toward AI.
A relationship built over years.
- 2008
Selected as a preferred digital marketing company for Goodman.
- 2012
Goodman (with Amana) joins Daikin, the world's largest HVAC manufacturer.
- Today
AI-first websites, marketing, and technology for Goodman dealers nationwide.
What you get as a Goodman dealer.
- ✓Brand-aligned websites and content for Goodman dealers
- ✓AI-first SEO built for AI Overviews and answer engines
- ✓Accrual Program — with Direct Pay
- ✓High-converting product and financing pages
- ✓Preferred dealer onboarding and pricing
Put the CI Web Group team to work for your Goodman network.
From training your people to speaking at your events to helping your dealers win — here's how we partner with you.
Schedule AI & Digital Marketing Training
Live or virtual training for your sales or marketing teams — AI-first marketing, modern search, and the tools your dealers need to grow.
Schedule trainingBook us to Speak at a Dealer Meeting
Bring Jennifer Bagley and the CI Web Group team to your next dealer, sales, or regional meeting — keynotes and breakouts built for your audience.
Book us to speakGoodman dealer incentives
As a Goodman dealer, you may qualify for special incentives and preferred pricing on our programs. Ask our team what's available to you.
Ask our teamPut your accrual, marketing & co-op funds to work.
As a Goodman partner, you likely have accrual, marketing development (MDF), and co-op dollars available — and most go underused. We help you navigate the programs, build compliant campaigns, and document everything so you can leverage those funds to grow your business.
Map your funds strategy- ✓Accrual funds
- ✓Marketing development funds (MDF)
- ✓Co-op advertising funds
- ✓Rebate & incentive programs
Let's put your Goodman relationship to work.
Book a strategy session and we'll map exactly how an AI-first website and marketing program on Hydra OS works for your business as a Goodman dealer.