Goodman is one of the largest residential HVAC manufacturers in North America — founded in 1975 and known for dependable, value-driven comfort systems sold through an extensive network of independent dealers. CI Web Group was selected as a preferred digital marketing company for Goodman in 2008.
It was the beginning of a relationship now spanning more than fifteen years. CEO Jennifer Bagley and the CI Web Group team have delivered hundreds of speaking events, webinars, TSM (territory sales manager) trainings, and train-the-trainer sessions — working hand-in-hand with Goodman's senior leadership, regional and district managers, and territory and area sales managers to build strategy and train dealers across the organization (today part of Daikin alongside the Amana brand).
That work has evolved into implementing AI-first websites, marketing, and technology for Goodman dealers — helping independent contractors compete and win as search and customer behavior shift toward AI.