CI Web Group vs Hook.
A Minneapolis design-forward SEO + PPC shop for roofing, HVAC, and plumbing contractors — one of the few competitors that publishes pricing, and we respect that.
What Hook does well.
- They publish their pricing — rare in this industry, and genuinely pro-customer. Credit where due.
- Design-forward websites with a strong visual brand reputation in the trades.
- A prolific content and video presence that has earned real authority with contractors.
The facts, with sources.
Everything below comes from public sources, linked and dated. If something has changed, tell us and we’ll correct it.
Local SEO from $2,800/mo · PPC management from $2,000/mo · Meta ads from $3,000/mo · AEO from $4,000/mo (or $2,000/mo added to SEO)
Source · checked 2026-07-18Standard (templated) site $12K total; custom site $24K total; complex builds up to $50K — per their pricing page
Source · checked 2026-07-18Roofing, HVAC, and plumbing contractors — typically growth-mode businesses
Source · checked 2026-07-18Side by side.
| Dimension | CI Web Group | Hook |
|---|---|---|
| Published pricing | Published — every website tier from $2,500 to $235,000 with monthly maintenance listed at /plans and /get-started | Published — SEO from $2,800/mo, PPC from $2,000/mo, sites $12K–$24K (to $50K complex) source |
| AI-search / AEO | AEO / GEO / AI-search layer standard on every Hydra OS build — structured data, answer-first content, OKF knowledge graph, llms.txt | Offered as a service from $4,000/mo (or $2,000/mo added to SEO) source |
| Trades focus | Trades-exclusive since 2015; founded 2006; 1,000+ clients in 48 states + Canada | Roofing, HVAC, plumbing focus from Minneapolis source |
| Contract terms | Month-to-month — no long-term contracts (30-day notice) | Not published on their site as of Jul 18, 2026 — verify with them directly |
| Site & data ownership | You own your site, domain, and data — in writing | Not published on their site as of Jul 18, 2026 — verify with them directly |
CI Web Group cells are backed by published pages on this site: pricing at /plans, terms in Working with CI Web Group, portfolio math at How CI Web Group stacks up, and a 4.9★ rating across 30+ public Google reviews.
Where CI Web Group is different.
- AEO isn't a $4,000/mo add-on here — answer-engine and AI-search structure ships standard inside every Hydra OS build.
- We operate the platform, not just the campaigns: Hydra OS websites are database-free, AI-first, and continuously optimized by our agent layer.
- Scale of proof: 1,000+ recurring trades accounts across 48 states + Canada, with a sourced $30 median cost per lead on the benchmark page.
- Both companies publish pricing — compare the numbers side by side and pick what fits.
Honest answers.
Does Hook Agency publish pricing?
Yes — and they deserve credit for it. As of July 18, 2026 their pricing page lists Local SEO from $2,800/mo, PPC from $2,000/mo, Meta from $3,000/mo, AEO from $4,000/mo, and websites from $12K (templated) to $24K (custom), with complex builds up to $50K. CI Web Group's pricing is also fully published at /plans.
What's the biggest difference between Hook Agency and CI Web Group?
Hook is a strong design-forward agency running services on top of your website. CI Web Group builds and operates the platform itself — Hydra OS — so the AI-search (AEO/GEO) layer, structured data, and continuous optimization are part of the build rather than a monthly add-on.
- Strengths first: every comparison opens with what the other company does well.
- Every factual claim about another company links a public source and shows the date we checked it.
- If a company doesn't publish something (pricing, contract terms), we say “not published” and recommend you verify with them directly — an unknown is never a knock.
- All trademarks and brand names belong to their owners. We are not affiliated with, endorsed by, or sponsored by any company we compare against; names are used only to identify them (nominative fair use).
- Companies change. If anything here is out of date or wrong, email [email protected] and we will verify and correct it promptly.
Legal notice: all third-party trademarks, service marks, and company names are the property of their respective owners and are used for identification and comparison only (nominative fair use). CI Web Group is not affiliated with, endorsed by, or sponsored by any company referenced on this page. Comparisons reflect publicly available information as of 2026-07-18; offerings and terms change, so confirm current details with each company before deciding. Believe something here is inaccurate? Email [email protected] — verified corrections are published promptly.