The Website Review
One thorough review. One complete, organized set of changes. Then we go live. This is how you get the website you actually want — fast — without the endless back-and-forth that stalls every project.
There is nothing we can’t accomplish with clear communication. Piecemeal feedback is the most detrimental process to any project — it multiplies rework, blows timelines, and buries the changes that actually matter.
Six steps. One round. Live.
The goal is a complete set of changes so we can launch and start producing results — not a perfect first draft and ten rounds of edits. Here’s exactly how to run it.
Organize your team
Name one coordinator. Assign each reviewer specific pages. Every piece of feedback funnels into one shared document — never scattered texts, emails, and calls.
Review page by page
Walk the whole site like a first-time customer with a problem to solve. Capture everything in one pass, in the worksheet below — don't trickle it in over two weeks.
Document it with AI
Paste each page (or describe it) and let your AI write every requested change in clear, unambiguous words. When a change is significant, have it build a quick prototype so we're all looking at the same thing.
Pressure-test each change
Before you request anything, ask your AI whether it's a smart request and what it does to your five performance goals. If it would hurt results, your AI should warn you — and offer a better option.
Submit one consolidated list
Send a single change list organized by page, plus one folder of any final assets. One organized delivery is the fastest path to launch — period.
Go live & measure
We lock mobile, schema, and SEO last (changing them mid-review only creates rework), launch deliberately, then track the results against your goals.
Review every page, in one place
Go page by page. Note every change in the box, then mark each page. Your work saves automatically on this device. When you’re done, copy the consolidated list or print it — and send us one organized delivery.
Home
Services (overview)
Individual service pages
Service areas
About us
Team
Reviews & testimonials
Financing / specials
Careers
Blog / Learning Center
Contact
Global (header, nav, footer)
Your goal is to compete and win
So don’t default to what you’ve always done, and don’t trust gut alone — the goal is to improve performance. Before you request a change, ask your AI whether it’s a smart request and what it does to these five things. If a change would hurt your results, your AI should tell you in advance.
Core Web Vitals
Load speed, responsiveness, and visual stability.
Ask: Will this slow the page, shift the layout, or add weight?
SEO
How you rank in classic search results.
Ask: Does this help or hurt the page's ability to rank for what customers search?
AEO / GEO
Whether ChatGPT, Gemini, and Google's AI cite and recommend you.
Ask: Does this make the page easier — or harder — for AI to read and trust?
Conversions
Acquisition, retention, upsells, and referrals.
Ask: Does this make it easier to call, book, or buy — or add friction?
UI / UX
Clarity, ease, and confidence for the visitor.
Ask: Is this genuinely clearer and simpler — or just different?
Copy-paste prompts for a flawless review
Use these with ChatGPT, Gemini, Claude, or any assistant. They turn vague reactions into clear, prioritized, performance-aware change requests.
1 · Capture a page's changes
Run this for each page to turn your reactions into a clean list.
You are my website review assistant. I'm reviewing my company website one page at a time before it goes live. For the page below, help me capture every change I want as a single, clearly written list. For each change: - State exactly what to change and where on the page. - Keep it unambiguous — a developer should not have to guess. - Group related changes together. If any request is vague, ask me a clarifying question before finalizing. PAGE: [paste the page URL, a screenshot description, or the copy here] MY ROUGH NOTES: [dump your thoughts — we'll organize them together]
2 · Build the consolidated list
Merge every page's notes into one organized document for your web team.
Take my rough review notes below and rewrite them as one clean, numbered change list, grouped by page. For each item use this format: • Page · Section · The exact change · Why (the goal it serves) Flag anything unclear or contradictory so I can resolve it BEFORE I send this. Keep my intent; sharpen the wording. End with a one-line summary of the highest-impact changes. MY NOTES: [paste everything from each page]
3 · Is this a smart request?
The guardrail. Run this on anything you're unsure about.
My goal is to compete and win in my market. Before I request the change below, evaluate it honestly — do not just agree with me, and don't assume "the way we've always done it" is right. Score the change from -2 to +2 on each goal, with a one-line reason: 1. Core Web Vitals (speed, stability) 2. SEO (classic search ranking) 3. AEO/GEO (answer & generative engines — ChatGPT, Gemini, Google AI) 4. Conversions (new-customer acquisition, retention, upsells, referrals) 5. UI/UX (clarity and ease of use) Then give a verdict — SMART, RISKY, or AVOID — and if it would hurt my performance, propose a better alternative that achieves the same intent. THE CHANGE I'M CONSIDERING: [describe it]
4 · Prototype a big change
When a change is significant, see it before we build it.
This change is significant, so I want to see it before we build it. Create a self-contained HTML/CSS prototype (one file, no external dependencies) of the section described below. Match my brand: [primary color, accent color, font feel, tone]. Make it responsive and accessible. After the prototype, list every assumption you made so I can correct them. THE CHANGE: [describe the section and what it should do]
Send us one complete list. We’ll take it live.
Finish the worksheet, run your changes through the smart-request check, and deliver one organized set. We’ll make the changes, lock mobile and SEO last, launch deliberately, and start measuring what matters — so your website goes from done to winning in your market.