Own the brands you already sell.
A dedicated catalog sales page for every manufacturer you carry — equipment, tiers, warranty, and financing on your domain instead of the manufacturer's dealer locator. $100 per page, one-time.
The shopper picked the brand. The only question left is who installs it.
Manufacturers spend heavily to make people search their name. That demand lands somewhere every day in your service area. Without a page for the brands you carry, it lands on a dealer locator that puts you in a list with your competitors.
Brand-intent search is the highest-intent search there is
Someone searching a brand name plus a city has already chosen the equipment. They are looking for who installs it. Without a page for that brand, that search resolves to a manufacturer dealer locator — which lists you alongside every competitor in the metro.
It keeps the lead on your domain
A Brand Page answers the brand question under your phone number, your booking flow, and your financing terms. The manufacturer still gets the brand impression; you get the call.
It compounds with the pages you already have
Brand Pages cross-link into your service and service-area pages, so a shopper who arrives on a brand query moves into the same conversion path as everyone else instead of dead-ending on a spec sheet.
Written from your dealer agreements, not the brand's brochure.
The equipment you actually carry
Written from the lines and tiers you stock — not a copy of the manufacturer's marketing page.
Tiers and model families
Good / better / best framing where the brand supports it, so the shopper can self-qualify before the call.
Warranty and financing terms
Your real terms, stated plainly — the questions that otherwise consume the first half of a sales call.
Verified affiliation only
Authorized-dealer or featured-brand status published only where it is confirmed. Never implied for a brand you only service.
Service and repair paths
Repair intent for that equipment routed into your service pages, so the page earns on both sides of the funnel.
Schema and internal linking
Built on the same Hydra OS templates as the rest of the site, so it inherits your structured data, navigation, and performance budget.
A dealer claim you cannot back is a liability, not a headline.
Manufacturers police dealer language, and customers notice when a page overstates a relationship. We publish authorized-dealer, featured-brand, and manufacturer-site status only where it is verified — and write the brands you service as service pages instead.
- One page per brand you genuinely sell or install
- Authorized-dealer language only where the agreement is real
- Brands you service written as service pages, not dealer pages
- Terms, tiers, and warranties taken from your own documentation
- Duplicating the manufacturer's marketing copy
- Claiming dealer status for a brand you only repair
- A page per model number — that is thin content, not coverage
- Invented performance, efficiency, or savings figures
$100 per brand page. One-time.
Priced per page so you can start with the lines that matter and add brands as your dealer agreements grow. Brand Pages are a one-time build — there is no recurring fee for the page itself, and they are included in the plan builder alongside the rest of your site.
Brand Pages, answered.
- What is a Brand Page?
- A Brand Page is a dedicated catalog sales page for one manufacturer or product line you carry — Trane, Carrier, Goodman, Rheem, Navien, Daikin, and so on. It covers that brand's equipment, tiers, warranty terms, and financing on your own domain, so the shopper researching "Trane dealer near me" lands on your page instead of the manufacturer's dealer locator. Brand Pages are $100 each.
- Why not just send people to the manufacturer's website?
- Because the manufacturer's site sends them to a dealer locator that lists your competitors beside you. A Brand Page keeps brand-intent search on your domain, under your phone number and your booking flow. You get the search volume the brand generates without handing the lead back.
- How many Brand Pages should we buy?
- One per brand you actually sell or install, starting with the lines that carry the most inventory and the strongest local search demand. Most contractors start with two to four and add lines as their dealer agreements expand. There is no bundle requirement — buy the pages you need.
- Can we claim we are an authorized dealer?
- Only where the relationship is real and verifiable. CI Web Group publishes authorized-dealer, featured-brand, and manufacturer-site relationships only when they are confirmed — never for a brand you merely service. Servicing a brand and being authorized to sell it are different claims, and we write them differently.
- What if we service a brand but do not sell it?
- That still deserves a page — written as a service page, not a dealer page. It captures repair-intent searches for that equipment without implying a dealer relationship you do not have. Tell us which brands fall in which bucket and we write each accordingly.
- Do Brand Pages work with the rest of the site?
- Yes. Each page is built on the same Hydra OS templates as the rest of your site, so it inherits your navigation, schema, booking flow, and Core Web Vitals. Brand Pages cross-link to the matching service and service-area pages so brand intent routes into the right conversion path.
- Who writes the content?
- We do — from your dealer agreements, the equipment tiers you actually stock, and your real warranty and financing terms. Nothing is invented. Anything we cannot verify with you is left out rather than guessed at.
We'll write the page from your agreements.
- 30-minute Zoom
- No deck, no pitch
- Strategist, not SDR
- Walk the live dashboard
Start right here on ciwebgroup.com.
Booking and contact requests run through our on-site Get Started journey, so every inquiry lands in one place. Pick a time or tell us what you need there.
Book a strategy sessionOne journey · strategy to signed plan at /get-started