Logan Mechanical

Tristan Smith wanted Logan Mechanical’s website to do more of the work of bringing customers to the business.

His heating and air conditioning company serves residential, commercial, and industrial customers. For years, generating leads had meant paying outside services. One vendor alone was costing nearly $13,000 a month, and better tracking had made it clear that the return no longer justified the expense.

Tristan knew the website needed to become a stronger source of business. Finding the right team to make that happen had taken time.

A referral through his equipment sales representative introduced him to CI Web Group. What stood out in those first conversations was a shared understanding of where technology was taking the industry. Logan Mechanical was already using AI, and Tristan wanted a marketing partner that understood its role in the company’s future.

“You were the first marketing company that I spoke to that spoke that language,” he said.

Before moving forward, Tristan researched the technology and asked questions about how Hydra OS worked. Once he understood the approach, he could see how it fit what he wanted to build.

He brought that same attention to the website process. Tristan completed the onboarding questionnaire in detail and used meetings with the team to explain the experience he wanted customers to have. Those conversations helped the design come together faster and with fewer adjustments.

“I learned the more detailed you are, the better the website turns out,” he said.

The resulting site, built on Hydra OS, reflects his belief that customers should have useful information before they ever make a call. Visitors can explore system sizing, replacement considerations, and pricing estimates. They can learn about Mitsubishi and Trane options and understand which might better suit their needs. A live weather feature offers thermostat guidance based on the day’s conditions.

For Tristan, making that information available is part of respecting how people make decisions. Customers are researching, comparing, and arriving with questions. He wants Logan Mechanical to help them work through those questions.

The website has also become a resource for his team, which uses its tools to reference information during sales conversations.

Early results gave Tristan another reason to feel confident in the decision. He reported approximately 20 to 30 leads a month and had begun cutting outside vendors as he saw leads coming through the website. That included eliminating the service that had cost nearly $13,000 monthly.

Being able to remove that expense mattered. So did seeing the website begin to serve the purpose he had long wanted it to fulfill.

Tristan describes his relationship with CI Web Group as a partnership. He brings his knowledge of the business, his customers, and the direction he wants to go. The team helps turn those ideas into something customers and employees can use.

For Logan Mechanical, that means a website that supports both sides of the business: helping customers make informed decisions and giving the company more control over how it generates opportunities.