Are you looking for a marketing company in Houston, TX?
CI Web Group, Inc. is a trusted marketing company in Houston, TX. For more than ten years we’ve been helping companies of various sizes increase their sales exponentially by using effective digital marketing strategies. Our core values are centered around building your infrastructure, not burning and churning through cash relying solely on advertising.
CI Web Group – Marketing Company in Houston, TX
Working with CI Web Group is a bit different than some of the other marketing companies out there. We are Love Us or Leave Us. That means if you don’t absolutely love your services with us, you are free to head out at any time. Our team never takes ownership of your assets, instead we take pleasure in earning your business every single day.
We Specialize in Local Marketing & eCommerce
Over the years, we’ve had the privilege of working with many types of businesses in all sorts of different industries, but our specialties are local service contractors, doctor’s offices, and law firms. By being in such a niche as ours, it’s allowed us to streamline our processes and come to the table with over 15 years of knowledge and experience.
Working for CI Web Group
Yes, you heard that right – over 15 years. We’ve been in business since 2005 and guess what? Our core team is still here to this day. Part of that is because of the great working environment here at CI Web Group. The other part is because this is truly a fun industry to be in if you like a new challenge every day. Not only do we have one of the lowest employee churn rate in the industry, but we can say the same thing for our customers. We’re proud to say that our churn rate is just 0.58% this year!
What's First?
The first thing we need to take a look at is your website. Is it safe and secure? Is it built on a proper CMS? Do you own your content, images, and domain? Once we get that diagnosis out of the way, we can decide whether or not a new website is needed. The great thing about us, is we also offer free websites, we if you need a new one, that doesn’t mean extra costs usually. We recommend talking with one of our sales team members so you can get an idea of timelines and expectations on web projects currently.
Web Project Timelines
As a marketing company, we build so many websites. In fact, we build so many because we give them away for free with our marketing plans. Timelines can vary based on what you’re needing at the moment. For example, if you’d like something up and running fast that you can make ongoing changes to, our RAD sites typically go live in less than 60 days (as early as 3 weeks). On the other hand, our custom built sites can go as long as 6 months or as early as 30 days. The great thing about working with us is that we make unlimited changes on your website as long as you are hosting with us. That means if you have images to add, content to place, a new award, team member changes — just send them to [email protected] and our 24/7 customer support team will take care of it as soon as possible.
After the Website - Marketing Plans
Once you’ve got your homebase, the real fun can begin. The kind of fun where you actually start making money from your investment! CI Web Group offers a wide range of marketing activities like SEO, Pay Per Click, Pay Per Lead, Pay Per Call, Social Media, TV Commercials, and so much more. In fact, we are growing like crazy over here and are always finding something new to offer our customers!
Let's Talk About Your Customer Funnel
What this means is that we take a holistic approach to you customer funnel. Think about it… How many times do you as a consumer click on an ad? We’re willing to bet that if you do, you don’t do it often. That’s why taking the time to build your website, rank organically, then re-market to your existing customer base through social media, text campaigns, email newsletters, and even mailers will always be the most profitable avenue for the majority of businesses today.
Best Marketing Company in Houston, TX
As a marketing company in Houston, TX, we are very familiar with search trends all over our Metroplex. There are three very different mindsets in our city: Price-First, Speed-First, and Quality-First. For you as a business owner, you’d love if every customer were Quality-First, but the reality is that the other two mindsets take up a larger portion of the population.
So… what can we do to get more Quality-First mindset customers?
#1 Focus on organic search rankings
#2 Create a feeling on your website by utilizing word, image, and video content
#3 Keep in touch with the types of customers that you want to do business with again in the future
Finding the Perfect Digital Marketing Company
There are a lot of marketing companies in Houston, TX – like a ridiculous amount and it can be hard to sort through all of the options out there. A word of advice, make sure that you always own ALL of your business assets including, but not limited to:
- Google My Business
- Google Analytics
- Google Ads
- Google Local Services Ads
- Google Search Console
- Google Tag Manager
- Domain (your website URL)
- Email Domain Setup
- Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.
- Website Content
- Backlink Portfolio
- Local Listings
- Review Acquisition Softwares
- Lead Gen Directories (Yelp, Angie’s List, Home Advisor)
Honesty and Transparency
Another one the most important aspects of working with a digital marketing agency, is transparency. Do you know at anytime time of the day or night how your business is doing online? Do you get reports on phone calls, form completions, chats, scheduled appointments, etc?
What Should You be Tracking?
The marketing company in Houston, TX that you work with should have access to an advanced marketing dashboard. This marketing dashboard should be able to give you insights into your customer funnel including:
- Social Media interactions
- Email Marketing interactions
- Website interactions
- Advertising interactions
Marketing Dashboard
This marketing dashboard should also give you some predictive insights on new customers coming to your website, their demographics, and how they came to your website. Furthermore, it’s extremely important to be able to tell how many users were brought in by each channel.
We’re proud to be named as one of the best SEO Companies in Houston, TX!
