When Should You Use SEO Plans Versus PPC?

Search engine optimization can be a long term goal sometimes. Depending on how many competitive results there are for various keywords in your industry, the wait time can vary quite a bit. For instance, if you have a web page that is focused on “SEO Plans”, the time that it may take that page to rank may be years. Whereas, if you’ve got a page that focuses on “Accountants in Friendswood, TX”, the wait time to rank will be much shorter because there is only so many competitive pages that are directly targeting that phrase. 

Needing a New Customer Acquisition Route

In cases where there is a wait time that is uncomfortably long, you’ll want to sort out another new customer acquisition route. If your industry already has demand and you just need to get noticed online, Paid Advertising could be right for you. The great thing about starting PPC is that you can use it as needed. The budget can be started and stopped, increased and decreased, and the leads coming in will directly correlate with the budget and the time that the campaign is active.

Strategy Behind Using Both SEO Plans and PPC

It’s no secret that we do a lot of local SEO & PPC. Well, HVAC is a very seasonal industry where people are only looking for services during summer and winter (basically when the weather hits hard and things break). So during the winter, PPC is used very seldom in cold climates and bit more often in warmer climates like Texas. As soon as the organic traffic begins to dwindle, HVAC businesses will vamp up their paid acquisition strategies to try to get every piece of the market share that they can before the demand drops off altogether and they have to survive off service agreements.

Using PPC for HVAC During Summer/Winter

There’s two stages in the HVAC business lifecycle that will tend to use both SEO & PPC together in tandem during the highest demand times. Typically, it’s the larger companies that use PPC & SEO together during the busy seasons so they can take up more real estate on the SERP (Search Engine Results Page) and get a larger piece of the market share. On the other hand, if a business has no online market presence at all, but needs leads fast, paid advertising is also utilized to drive more traffic in the short term. 

Should You Invest in an SEO Plan?

Literally, the answer is always yes if your industry has search volume already. However, if you are selling a product that people are not searching for, you’ll need to generate the demand yourself for your product. How can this be done? Social Media. You can create very targeted campaigns for different audience demographics, track users using a pixel, and boost your posts so huge groups of people can see and become excited about the products in your brand. 

How Much Should SEO Plans Cost?

This is going to depend on the work being done monthly. The more frequent the website updates, the faster your website will rank. Keep in mind that when you are located in a highly competitive area, it will take longer to rank for local phrases. That being said, a larger SEO Plan will help you rank faster no matter where you are located. 

Which Industries Benefit from Search Engine Optimization?

Any industry where there is already searches happening online for the products & services that are offered is the right industry for SEO. If someone is looking for a lawyer, they Google it. If someone is searching for a plumber, they Google it. If someone is searching for a birthday clown, they Google it. What people won’t know to search for is your branded products or something that has never before been seen. 

Search Engine Optimization for HVAC Companies

The majority of our customers right now are HVAC companies. We have been the preferred digital marketing agency for some of the leading brands in HVAC since 2013, so we’ve got a lot of experience. Our HVAC SEO plans are excellent for getting in front of your target audience, driving more traffic to your website, and we fully understand the ebbs and flows of search demand. Our decade of experience has given us the ability to be able to guide our customers to success year over year. 

SEO Plans for Plumbers

HVAC and plumbing often go hand in hand, so we’ve dealt with a lot of plumbing SEO as well. The great thing about plumbing marketing is that it’s not seasonal, it’s usually pretty steady year round. This means that we’re not having to adjust targets every 6 months, we’re able to keep working on the same phrases to get them found much quicker. We’re well-versed in this type of SEO, we just need small pieces of information from you like which departments need to grow and what you’re seeing in your specific marketplace.

Electrician SEO Plan

There’s a huge push right now for Solar SEO services and to get generator sales leads. These are oftentimes easy wins for our team. We’ve also worked on quite a few Electrician sites and feel comfortable in writing content that meets the needs of your business type. Make sure to ask us for a market forecast so we can tell you how many people are searching, what your competition is doing, and give an estimated timeline on page one rankings.