Marketing for your HVAC business can be an overwhelming task. You have to think about advertising options, planning strategies, and creating the perfect experience for your customers. But if you’re looking to improve your marketing this year, here are five trends that should help you accomplish all of your goals!
Search Engine Optimization: SEO has been extremely popular for quite some time now. But, what is it? SEO is the method of improving your search rankings through efforts like content marketing and link building. Businesses take advantage of this strategy by adding keywords to their online content so that they can be found on search engines like Google or Bing. The goal of these efforts is to drive more traffic to your website.
Influencer Marketing: Everyone knows that word-of-mouth recommendations are the best form of advertising. Influencer marketing takes advantage of this by enrolling leaders in your industry, like other HVAC professionals, to spread the word about the value that you offer. They then promote themselves as a brand ambassador.
Google Ads: Since being acquired by Google, AdWords has been one of the most effective forms of online advertising. These ads are set up through your company’s Google account and can appear in a select number of locations that earn high traffic. They’re a great way to get more eyes on your information quickly!
Multi-Channel Solutions: It’s no secret that consumers prefer to interact with businesses via multiple channels. Whether they want to schedule an appointment online, buy a product at the store, or watch a tutorial on YouTube, it’s important for HVAC professionals to offer their services in all of these places. That’s why it’s important to think about multi-channel solutions so that your business is active and available everywhere your customers might look.
By focusing on the five trends above, you should start to see an increase in traffic, brand visibility, and overall profitability. If you’re looking to stay ahead of your competition, schedule a free strategy session with CI Web Group today!
If you’re looking for a great way to get your information in front of local consumers, then local search engine marketing might be your best option. This form of advertising takes advantage of the technology that most people carry around with them every day—their mobile phones! By optimizing your ads and content for local searches, you’ll be able to reach more people. Start by signing up for a Google My Business account.
When using a GMB account to generate leads locally, your first step is optimization. This means getting your NAP+W (name, address, phone number, and website) details accurate, along with your business categories and attributes.
Once those fields are updated, it’s time to go add your products and services menus into the listing. Make sure to add images, plenty of content, and links for people to see more!
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