Why should I use Facebook Ads?
Facebook is now one of the most popular marketing platforms on the planet. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses including HVAC businesses.
A Few Benefits of Facebook Ads:
- Compared to other social media sites, users are more likely to click on the ads they see in their Facebook feed, making it a highly beneficial place to invest your advertising budget.
- They can be affordable while still achieving a low cost-per-lead. Cost-per-lead determines how cost-effective your campaign is. On average, our HVAC clients’ cost-per-lead is below $100. This varies depending on the ad itself, the area targeted the overall budget and more.
- Facebook Ads can provide results very fast. This means that once ad campaigns are set up in Ads Manager and they go live, your brand/products are in front of potentially thousands of people instantly. Ads are normally approved within 24 hours, but generally much sooner, so businesses are able to start getting sales within a day or two.
- Facebook offers ads for your specific business goals. For example, if you are looking to increase brand awareness in your service area, then we can run a campaign for your business in that area. If you are looking for leads, we can run a call lead campaign with your promotions and viewers can click on the ad to call you. You can choose multiple options.
- You will have powerful, in-depth data for your business. We will send you the monthly reports where every detail of your ad campaigns will be mentioned every month. In the report, you will be provided with the total leads or impressions of that particular month, the cost per lead, the demographics of that audience, and more.
- You can retarget different audiences to sell your most valuable services. For instance, we can set up a campaign for a financing promotion that retargets all website visitors from the past 180 days. Since this audience has already shown an interest in your services by going to your website, the probability of them clicking on your ads is high.
FAQ
How long will it take for Facebook ads to get me leads?
We’ve seen campaigns deliver leads in as little as 3-4 days, but it depends on a few factors. The offer, season, and relevancy of the promotion are key elements here.
Suppose I am getting leads from Facebook, what will be the conversion rate from those leads?
At a minimum, our HVAC clients see a 10% conversion rate of the call leads that come in. This is based on the call tracking number we monitor. Keep in mind that the conversion rate can be much higher, but it depends on how well these leads are nurtured.
What will be my role while you guys run Facebook Ads campaigns?
Your roles include:
- Providing us with your monthly promotional content.
- Reviewing, providing feedback, and ultimately approving the graphics that we send to you.
- Providing monthly feedback on the reports we share with you.
