May 2022 Newsletter

Technology is rapidly advancing, providing consumers with an amazing all-new experience they never thought possible just a few years ago.

They're embracing Web 3.0

which includes machine learning, virtual reality, cryptocurrency

And they expect to have the world at their fingertips.

So, why are business owners in the HVAC industry only providing a Web 1.0 Web 1.0 experience, which is limited to text and images?

Did You Know?

The majority of the HVAC industry doesn't have enough text and images on their website to make an impact.

Sure, some business owners are dabbling in a Web 2.0 experience, which includes chat bots, online scheduling, online account management, and ecommerce tools, but very few are diving into Web 3.0.

How Do You Measure Up?

Web 1.0

Everything is basic. Marketing is complete guesswork and money transactions consist of cash or checks.

Web 2.0

People have become profiles thanks to user-generated content and social media platforms.

You can market to individuals based on what they have posted online, but you have to hope they have the time, money, and freedom to buy and use what you are selling. Money transactions have also largely shifted to credit cards.

Web 3.0

New technologies like artificial intelligence, machine learning, virtual reality, augmented reality, smart apps, and connectivity have actually made life easier for a business owner. You’re also seeing the decentralization of the capital market. Money transactions now include cryptocurrency and NFTs.

You can now provide targeted marketing to consumers based on what they buy, not just what they write about in their profiles.

These advanced technologies can help business owners better understand how their customer thinks, predict their actions, and provide a more interactive E-commerce experience.

For example, if someone has a history in which they have bought solar for their home or an electric vehicle, they’re more likely to be interested in purchasing a high-efficiency HVAC system.

Smart Technology

With smart devices like the DAIKIN ONE+ Smart Thermostat and the iAquaLink, the customer's local contractor gets notified about a problem with the HVAC or pool. This allows them to act right away before the homeowner even has to call for repairs.

Although you’re probably dabbling with Web 3.0 in your personal life, as a business owner, it’s highly likely you’re still providing a Web 1.0 or 2.0 experience. This can work temporarily, but eventually you will have to evolve to keep up with your personal expectations as a consumer.

Your competitors’ kids and the next generation of entrepreneurs are going to launch the next competing HVAC company and no one will need to convince them they need content or need a more technical user experience.

These kids will be: your employees wondering why you’re slow; your competitor who is kicking your butt; your customer who gets frustrated with what you’re giving and decides to go elsewhere for a better experience; or if you don’t get it together, your employer.

Your competitors’ children will take over your space and evolve at a rapid rate as natural technology adoption is built into their DNA. They will deliver a customer experience they were born to expect.

Are you

ciwg_CEO@906