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When you need a product or service, where do you go to find it? Do you drive up and down the street, call your neighbors, or check the mailbox? Probably not. It’s much more likely that you pick up your phone and search on Google.
So, if you’re looking to get more leads, you need visibility on Google.
In order to get seen, your business needs to be on page one of the search results. You can either pay to get there by using one of Google’s ad platforms, optimize your Google Business Profile, or rank in the organic results.
Ideally, you would do all of these things in tandem, turning up and down your paid campaigns as needed.
Once your acquisition funnel is in place, focus on improving the experience of working with your business. Keep your customers engaged with your business by staying in touch. Send them tips and tricks, helpful reminders, as well as industry-related news updates.
Questions on what your individual path should look like? Get in touch with our team.
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CI Web Group’s mission is to drive sustainable growth for home sevices companies, distributors and our manufacturer partners through branding, marketing, and advertising focused on technology, strategy, network, and mindset.
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If you’d like to meet with our team and discuss how we can drive more leads, automation, and growth to your company, please feel free to reach out!
Resources
Looking for free resources? Check out the links below and get started improving your digital footprint today!