Marketing & Advertising
At CI Web Group, we know that success in digital marketing is not achieved through a “one size fits all” formula. We understand that your results require custom-tailored strategies to really take you to the next level. That’s why we created our 12 Step Roadmap; a revolutionary approach to digital marketing that helps business owners understand precisely what they need to do in order to get the best results in the shortest amount of time.
The 12 Step Roadmap is the result of years of real-world experimentation and data analysis. Our team of expert strategists has evaluated and tested the best practices for digital marketing and has crafted a proven process that is designed to generate the best results. We take great pride in being an open book and present our strategies openly through webinars, live events, blogs, videos, and one-on-one training sessions. The goal of our 12 Step Roadmap is to inform and empower you to take the necessary steps to get accelerated results.
marketing
Benefits of Marketing
Marketing is a key strategy for businesses to reach and engage with the right customers. It’s all about understanding the target audience’s needs, creating a connection with those customers, and providing something of value to them. With marketing, companies can form meaningful relationships with their customers and build a strong customer base.
At the core, marketing is focused on creating, communicating, and delivering value that satisfies customer needs and strengthens customer relationships. It is an essential and powerful tool for businesses and can help them reach their goals, including increasing their visibility, generating leads, improving customer loyalty, and driving sales.
Benefits of Marketing
Marketing is a key strategy for businesses to reach and engage with the right customers. It’s all about understanding the target audience’s needs, creating a connection with those customers, and providing something of value to them. With marketing, companies can form meaningful relationships with their customers and build a strong customer base.
At the core, marketing is focused on creating, communicating, and delivering value that satisfies customer needs and strengthens customer relationships. It is an essential and powerful tool for businesses and can help them reach their goals, including increasing their visibility, generating leads, improving customer loyalty, and driving sales.
What's Typically Involved in Marketing?
Marketing typically involves using different marketing strategies, such as content marketing, social media marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM). Different strategies can be employed depending on the business’s goals and the target audience.
Content marketing, for example, involves creating and distributing high-quality content that is relevant to the target audience. On the other hand, social media marketing involves the use of social media platforms to communicate with customers and promote products and services.
SEO and SEM can be used to promote websites among the target audience. SEO involves optimizing websites to improve their rankings in search engine results pages. It involves using keywords, metadata, and other strategies to rank higher in search engine results pages. SEM involves promoting websites through paid ads, such as Google Ads.
Marketing typically involves using different marketing strategies, such as content marketing, social media marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM). Different strategies can be employed depending on the business’s goals and the target audience.
Content marketing, for example, involves creating and distributing high-quality content that is relevant to the target audience. On the other hand, social media marketing involves the use of social media platforms to communicate with customers and promote products and services.
SEO and SEM can be used to promote websites among the target audience. SEO involves optimizing websites to improve their rankings in search engine results pages. It involves using keywords, metadata, and other strategies to rank higher in search engine results pages. SEM involves promoting websites through paid ads, such as Google Ads.
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Marketing typically involves using different marketing strategies, such as content marketing, social media marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM). Different strategies can be employed depending on the business’s goals and the target audience.
Content marketing, for example, involves creating and distributing high-quality content that is relevant to the target audience. On the other hand, social media marketing involves the use of social media platforms to communicate with customers and promote products and services.
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SEO and SEM can be used to promote websites among the target audience. SEO involves optimizing websites to improve their rankings in search engine results pages. It involves using keywords, metadata, and other strategies to rank higher in search engine results pages. SEM involves promoting websites through paid ads, such as Google Ads.
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Our Philosophy
At CI Web Group, we believe in creating content that helps businesses rank on page 1 of Google organically. We also believe in providing our clients with education, information, and direction. We strive to get to know our clients and their businesses and use our knowledge, experience, and creativity to help you achieve your goals.
Ultimately, we are here to help our clients win in the digital marketing world. We want to be your partners in success, and we strive to provide the best possible service to our clients. With our comprehensive and reliable digital marketing services, you can count on us to help you grow your business. Contact us anytime!
Content Marketing
Search Engine Optimization
LoCal Marketing
Local marketing is an essential part of any successful business strategy. With the rise of online and mobile shopping, local businesses are increasingly relying on digital marketing solutions like SEO and local listings to reach potential customers in their area.
One of the best tools for local marketing is Yext, an innovative digital marketing platform that helps local businesses manage, update, and optimize their online presence. Yext enables businesses to keep their information updated across all the major search engines, including Google, Yahoo, and Bing.
Transparency
At CI Web Group, we believe that transparency is essential for successful client relationships. We understand that when it comes to digital marketing, you want to be kept in the loop on the progress of your project. That’s why we provide a platform in which you can watch us work every step of the way.
Our platform allows you to keep an eye on how your project is progressing, so you’re never left wondering what’s happening. You can see the work that’s being done, the edits that are being made, and the results that are being achieved.
Track ROI on All Investments
We understand that tracking your digital marketing campaigns’ return on investment (ROI) is essential. That’s why we provide detailed analytics and monthly reports that show you exactly how your campaigns are performing and impacting your bottom line.
By tracking ROI, we can help you make informed decisions about your campaigns and make any necessary adjustments to ensure you’re getting the most out of your digital marketing efforts.
Social Media Marketing
We offer a range of options, from entry-level to custom plans, so you can find the best solution for your business’s needs.
Our team of experienced digital marketers will work with you to create a tailored strategy for your social media campaigns. We provide detailed analysis and insights to help identify which strategies are most effective for your business.
We also offer a DIY publishing system, which allows you to create and manage your social media content on your own.
Email Marketing
Email is a great way to keep your customers engaged and informed. It can be used to build relationships, drive sales, and keep your customers up to date on the latest news and updates. Our team of experienced digital marketers can help you come up with content ideas, design and write emails, and schedule them for delivery. We’ll also provide detailed analysis and reporting to help you understand the impact of your campaigns and make any necessary adjustments for better results.
Google Local Service Ads
Our team understands the value of Google Local Service Ads (GLSA). We recommend GLSA for highly searched phrases that we won’t be able to quickly rank for organically. This can be a great way for businesses to get immediate visibility for their services. We take a strategic approach to GLSA, only creating a strategy that we’re confident will be able to provide results. We will analyze your business and the local market to determine the best approach to GLSA and create a strategy that’s tailored to your business’s needs.
Google Pay-Per-Click
PPC can be a great way for businesses to get immediate visibility and results for their services. Our team of experienced digital marketers will work with you to create a tailored PPC strategy for your business. We’ll analyze your goals, budget, and target market to determine the best approach to PPC. We’ll then create a targeted campaign to help you reach your goals.
Reporting
We believe in complete transparency and are committed to providing our clients with detailed reporting that helps them make informed decisions and maximize their digital marketing efforts. We use a range of powerful data tools to provide the insights you need to achieve your goals.
Google Analytics
Google Analytics allows us to track the performance of your campaigns and website. We can see how users are interacting with your site, including which pages they’re visiting, how long they’re staying, and what actions they’re taking. This helps us identify any areas of improvement and optimize your campaigns for better results.
Google Search Console
Google Search Console provides insights into how your website is performing in search engine results. We can use this data to identify any areas of weakness and work to improve your search engine rankings.
Google Tag Manager
Google Tag Manager is a powerful tool that allows us to track the performance of your campaigns and website. We can track how users are interacting with your site and use this data to optimize your campaigns for better results.
Google Looker Studio
Google Looker Studio is a powerful data visualization tool that allows us to quickly and easily analyze large data sets. We can use this data to identify trends and make better informed decisions about our campaigns.
Google Analytics
Google Analytics allows us to track the performance of your campaigns and website. We can see how users are interacting with your site, including which pages they’re visiting, how long they’re staying, and what actions they’re taking. This helps us identify any areas of improvement and optimize your campaigns for better results.
Google Search Console
Google Search Console provides insights into how your website is performing in search engine results. We can use this data to identify any areas of weakness and work to improve your search engine rankings.
Google Tag Manager
Google Tag Manager is a powerful tool that allows us to track the performance of your campaigns and website. We can track how users are interacting with your site and use this data to optimize your campaigns for better results.
Google Looker Studio
Google Looker Studio is a powerful data visualization tool that allows us to quickly and easily analyze large data sets. We can use this data to identify trends and make better informed decisions about our campaigns.
