HVAC Website Checklist For Fall
As the weather begins to change and we shift to shoulder season, it is important to have a marketing plan in place to keep business busy as we wait for winter.
The HVAC Website Checklist for Fall
There's only so much time in a day, let's make this simple.
Website Content
Often times heating and air conditioning companies don’t technically have a physical store that consumers visit, like a shopping mall or a gas station. The only store they have is online, and it’s often neglected. For every product or service that you want to sell, you should have a page so your website can become an option for those searches online. If you only have “Furnace Repair” in your store, but don’t have “Furnace Replacement”, Google won’t know that you sell that service, therefore you cannot be an option.
Team Photos
Nowadays, you look at most HVAC contractor websites you see the same 5 stock images from the internet. Your customers want to see YOU. Adding pictures from team trainings, past jobs, and even professionally produced photos will allow more people to form an emotional connection to you, enticing them to reach out directly from your website. The more there is for a potential customer to engage with on your website, the more comfortable they will feel about choosing your company.
Before & After Photos
Arguably the most satisfying part of HVAC is getting to experience the before and after an unit installation. In fact, people love being able to have a more tangible idea of what to expect, even if it’s just a visual. They may have recently been in their sideyard and seen how rusted their current unit is. Let’s show them how your team can make a huge difference in their home’s comfort.
Maintenance Plan Details
It’s always more cost-effective to keep a customer than to have to go searching for new ones each season. One way to encourage loyalty is by offering a service agreement or maintenance plan. Do you have a page on your website that has the messaging and breakdown of your membership? Consumers today want the option to purchase and schedule their services online, which is why it is critical for your maintenance page to be function! Whether on a desktop or a mobile device, customers should have the freedom to pay and book through your website.
Financing Integration & Promotion
There’s many people that would prefer to finance their new system, so that should be an option that you not only have on your website, but something to promote! Make it easy for your customers to work with you and get the products and services that they need to be comfortable in their home. Got a great financing offer? Show it on your website to encourage potential customers to consider replacing and, by doing so, decreasing their energy bill and carbon footprint.
Updated Specials & Rebates
Once you’ve got visitors on your website, it’s time to get them interested in working with you. Many HVAC businesses choose to do this by offering tune up specials, early bird pricing on new system installs, and even will waive service call fees with a repair.
The Inflation Reduction Act, which takes effect January 1st, 2023, will allow many families to seek out energy-efficient equipment while offering MASSIVE tax credits and rebates. Help your customers by educating them about the Inflation Reduction Act, and how high-efficiency equipment is more affordable than ever.
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