Your Facebook Ads budget depends on various factors including your location, promotional offers, type of ad campaigns, and the number of leads you want per month. Remember that a lead is not specifically a sale, it is a person who takes an interest in the ad and clicks on the ad link

While there is no exact budget that you should be spending on Facebook ads, our experience with multiple HVAC clients indicates a minimum of $500 ad budget is required to get at least 5-10 call leads per month.

It’s important to note that the first $500 is more of an investment than anything else. Your initial ad campaign will give us information on your audience that allow us to move forward with a successful, cost-efficient Facebook campaign.