As we approach a pivotal election year, the digital marketing landscape is undergoing significant transformations. Consumer mindsets are shifting towards more frugal spending habits, Google’s algorithm changes are more frequent and impactful, the advent of generative AI search engines is reshaping online searches, and the influence of private equity groups is creating both challenges and opportunities. Amidst these changes, many in the home services industry still grapple with the basics of digital marketing. This comprehensive webinar, led by Jennifer Bagley, CEO of CI Web Group, Inc., is designed to empower home service companies to understand and leverage these evolving dynamics effectively. We will delve deep into the essentials of digital marketing, focusing on how to make astute, data-driven decisions that drive tangible results. Our goal is to equip your business with the knowledge and strategies necessary to compete and succeed in this rapidly changing environment, ensuring your services are visible and appealing to consumers precisely when and where they need them. Join us for this critical session to elevate your digital marketing game and thrive in these dynamic times.